5 Factors to Make you Busines Website SEO Friendly - To achieve top rankings in search engines, like Google for example, website owners only need to focus on implementing SEO (Search Engine Optimization). Even though ranking in search engines can be achieved through advertising, SEO is an organic way to optimize a website so that it can rank in search engines through the right keyword placement.
By implementing SEO, a website that initially has few visitors can get a large number of visitors. Of course, it also needs to be supported by choosing hosting or VPS and content management that focuses on audience needs. Even though the results are not immediately visible in a short time, the effects are permanent and can last for a long time.
Why Should You Have an SEO Friendly Website?
Getting instant results is encouraging because it doesn't take a long time, but will these results last long? For example, if a website gets visits through advertisements, once the advertisement ends, the visits will also disappear.
However, this is different from an SEO optimized website, because this is a long-term investment. The results will last a long time, not just a few days or weeks, but even last for years. This is the reason why you have to make sure your content is created in an SEO friendly manner.
By making it SEO friendly, your business website will become more user friendly, thereby improving the quality in terms of UX (User Experience) and making the audience feel that their information needs are met and tend to return.
When you offer better quality content, visitors will be more interested in staying on your business website. Conversion rates will also increase because visitors tend to become loyal visitors who will come back because they feel that the content on your business website is useful for them.
Determining Factors to Make a Business Website SEO Friendly
Basically there are various SEO techniques that you can use. Sometimes the large number of choices can make it difficult for people who are just starting out to choose. To be more focused, here are several ways you can try:
Use the Right Platform
The recommended first step is to use the right platform. One of them is like WordPress. One of the advantages is the availability of many plugins that can help website owners optimize their websites. One very useful plugin is Yoast SEO. This plugin offers various features to improve the SEO quality of a website, in the form of changing title tags, meta descriptions, sending XML sitemaps, and much more. One very useful feature is content analysis.
Apply Relevant Keywords
Next, make sure you use relevant keywords in your content. Create content that matches these keywords, and avoid choosing keywords carelessly because this can disappoint visitors. Google has its own algorithm that checks keyword usage. Therefore, it is important to choose the right keywords that can provide benefits to your business.
Provide Relevant and Interesting Content
An SEO-friendly website must provide content that is relevant to the website concept. For example, if you sell clothes, create content related to clothing, fabrics, or fashion. Also make sure the content is interesting so as not to make visitors feel bored. Provide interesting and up-to-date information, include images, and make sure the content writing style makes readers feel comfortable.
Update Content Regularly
Don't forget to always fill your website with interesting content on a regular basis. You can determine a schedule, for example one content per day or three content per week. By consistently updating content, your website will look more professional and responsible. Visitors may even look forward to the new content you will publish.
Optimize Website Speed
Apart from that, an important thing to pay attention to in creating an SEO-friendly website is speed which is a factor in the convenience of access. If a website doesn't open within 30 seconds, visitors will most likely leave. To ensure good website speed, you can choose a minimalist design because this will not require a lot of time and also saves more data when opening it.
Conclusion
By following the methods above, you can make your website more SEO friendly, improve visibility and user experience, and achieve success in your online marketing efforts.
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