Search Results Update: Google Supports Data Structure For Profile Pages and Online Forums
Google Supports Data Structures for Profile Pages and Online Forums - Google continually updates itself to provide the best for users. This time, Google has just announced that there will be a new data structure for markup of profile pages and forums in search engines.
This markup is supported by Google with the aim of making the display of information about personal profiles and content related to forums better and easier for users to identify.
Not only that, Google also announced that markup performance reports related to the two things above can be viewed directly via Google Search Console (GSC).
So, what will the update look like? What are the benefits of this markup for our website's SEO? Let's take a look together!
Markup Structured Data Online Forum
Google immediately announced the latest structured data for online forum markup and personal profiles via its official website. Through this markup, the Google Search feature will be designed to display a first-person perspective from social media platforms, forums and other communities.
The application of structured data will help ensure that the content displayed is complete and as accurate as possible. Through this update, Google announced at least two new structured data, namely markup for profiles and discussion forums.
Markup "ProfilPage"
The new structured data 'ProfilPage' allows search engines to better identify information about creators. This information includes name, social media accounts, number of followers, profile photos, and popular content. In this way, information about creators can be seen clearly by users via search engines.
Markup "DiscussionForumPosting"
The 'DiscussionForumPosting' markup can be used by users to share personal perspectives and experiences. This markup was designed by Google with the aim of making it easy to identify and display content related to online forums & discussions from all over the web.
Markup Q&A vs Markup Forum
Maybe some friends here have already used Q&A markup to display questions and answers to make it easier for users to get information from your website.
Having this forum markup will help you to create a question and answer session that is more general and rich in information from many people. Therefore, Google recommends against using both types of markup (Q&A and forum) on the same page. Google provides guidelines for when to use Q&A and forum markup:
- Q&A Forum: used when you want to ask questions whose answers have been provided by your friends
- Discussion forum: used when friends want to create an open forum and not follow a question and answer format
Monitor Structured Data Reports in Google Search Console
Not half-hearted, Google also launched a report on the latest structured data. The report provides details such as errors, warnings, and valid items detected on pages with markup installed.
Apart from that, Google also provides a Rich Results Test Tool feature that you can use to test and validate the markup of profile pages and discussion forums.
This is a short article regarding updates from Google regarding profile page markup and discussion forums as well as markup report updates which can be accessed via Google Search Console.
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