Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts
How to Speed up Loading a Blog with Lazy Load for AdSense

How to Speed up Loading a Blog with Lazy Load for AdSense

How to Speed up Loading a Blog with Lazy Load for AdSense - For those of you who use their blog as one of their income sources, they are certainly familiar with Google AdSense. Google AdSense is a Google product that is one of the reasons and attractiveness of publishers to further develop their site. Although not all of them have the same reason.

How to Speed up Loading a Blog with Lazy Load for AdSense

On the other hand AdSense is one of the contributors to loading because the ads displayed JS AdSense will reduce the loading speed of our blog even though JS AdSense already uses asynchronous, but still it will still make the blog wait longer to load. Come on, just for those of you who want to speed up loading their blog, please follow the following tips.

Speed up Loading a Blog with Lazy Load for AdSense

The way the code works is quite simple, that is, the ad will appear after we scroll the page. So AdSense JS will not appear before we scroll the site page.

These tips are intended for those of you who have installed AdSense on their blog. For those who haven't, the code that I will share can be used for other needs such as loading an external JS link.

Open Blogger >> Click the Themes menu >> Click the Edit HTML button >> Add the code below before </body> or &lt;!--</body>--&gt;&lt;/body&gt;

<script type='text/javascript'>
//<![CDATA[
// Lazy Load AdSense
var lazyadsense=!1;window.addEventListener("scroll",function(){(0!=document.documentElement.scrollTop&&!1===lazyadsense||0!=document.body.scrollTop&&!1===lazyadsense)&&(!function(){var e=document.createElement("script");e.type="text/javascript",e.async=!0,e.src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js";var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(e,a)}(),lazyadsense=!0)},!0);
//]]>
</script>

If not, make sure to delete all AdSense JS links that are usually installed in the AdSense ad unit code. Like this :

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

This code can also be combined with the JS Adblock Killer link that I shared with my post. For those of you who have done the trick, you can use this code:

<script type='text/javascript'>
//<![CDATA[
// Lazy Load AdSense
var lazyadsense=!1;window.addEventListener("scroll",function(){(0!=document.documentElement.scrollTop&&!1===lazyadsense||0!=document.body.scrollTop&&!1===lazyadsense)&&(!function(){var e=document.createElement("script");e.type="text/javascript",e.async=!0,e.src="https://rawcdn.githack.com/Arlina-Design/quasar/23207858/arlinablock.js";var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(e,a)}(),lazyadsense=!0)},!0);
//]]>
</script>

After adding click the Save theme button and finish.

Maybe you are asking, is this code safe for our AdSense?

The answer is of course safe. Because Google also suggested to speed up loading the blog as well as installing the Lazy Load Image code to speed up image loading on the site page.

And will it affect the AdSense revenue of our blog?

I don't know for this one, because I just installed it myself. Let's just see the progress, if the income is reduced maybe it really isn't our luck ... Eh, the solution is that you can revoke the code and restore it as before.

In conclusion, prioritize what you think is needed. If you want to blog faster, you can do the above tricks, but if you are still in doubt about AdSense revenue (which might be), you can just drop the intention to install it. But for me, I consider this as a new experience, what I value here is the progress "Will installing this code affect AdSense?" Well, that curiosity makes me more excited even though there are risks that need to be accepted.

That's tips that I can share this time about How to Speed ​​up Loading a Blog with Lazy Load for AdSense. Hopefully it can be useful and good luck.
How to Fix Publisher Errors, dateModified and datePublished

How to Fix Publisher Errors, dateModified and datePublished

How to Fix Publisher Errors, dateModified and datePublished - Structured Data Testing Tool is a tool to find out the complete information available on our blog or site. This tool will be the information tester of our blog that will be sent to the Google and Yahoo Search Engines. Google, Yahoo and Microsoft all three of them collaborated on schema.org to improve search methods.

How to Fix Publisher Errors, dateModified and datePublished

If you want to check your blog's Structured Data Testing Tool, you can directly open the https://search.google.com/structured-data/testing-tool and enter the homepage only. We recommend that you check first, if you find Error Headline, Image, Publisher, dateModified and datePublished, please read the following method.

How to Fix Publisher Errors, dateModified and datePublished

In the Structured Data Testing Tool you can test or check the data information for your blog. If there is an error, it means that you have not entered the correct information. There are various errors in the Structured Data Testing Tool. And here is how to fix the Structured Data Testing Tool on the blog.

Error Headline "A value for headline field is required"

If you find the message "A value for headline field is required" when checking the data structure, then you can do the method below to fix it.

Look for the code below

<h1 class='post-title entry-title' itemprop='name'>
<h2 class='post-title entry-title' itemprop='name'>
<h3 class='post-title entry-title' itemprop='name'>

And replace with headlines

<h1 class='post-title entry-title' itemprop='headline'>
<h2 class='post-title entry-title' itemprop='headline'>
<h3 class='post-title entry-title' itemprop='headline'>

Maybe h1 can be more than 1, as well as h2 and h3. So if there is itemprop='name' behind it just replace it with itemprop='headline'.

Error Image, Publisher and MainEntityOfPage

If you see an error code "A value for image field is required" and the error code "A value for publisher field is required" fix it by searching for the code below.

<article class='post hentry' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>

And after finding it, put the following code under the code

<div itemType='https://schema.org/WebPage' itemprop='mainEntityOfPage' itemscope='itemscope'/>

<b:if cond='data:post.firstImageUrl'>
<div itemprop='image' itemscope='itemscope' itemtype='https://schema.org/ImageObject'>
<meta expr:content='data:post.firstImageUrl' itemprop='url'/>
<meta content='600' itemprop='width'/>
<meta content='300' itemprop='height'/>
</div>
</b:if>
<div itemprop='publisher' itemscope='itemscope' itemtype='https://schema.org/Organization'>
<div itemprop='logo' itemscope='itemscope' itemtype='https://schema.org/ImageObject'>
<meta content='URL BLOG LOGO' itemprop='url'/>  
<meta content='300' itemprop='width'/>  
<meta content='300' itemprop='height'/>
</div>
<meta expr:content='data:blog.title' itemprop='name'/>
</div>

Error DateModified and datePublished

If you find an error on dateModified and datePublished look for the code below.

<a class='updated' expr:href='data:post.url' rel='bookmark' title='permanent link'><abbr class='updated' expr:title='data:post.timestampISO8601' itemprop='datePublished'><data:post.timestamp/></abbr></a>

And change by adding the code "<span itemprop='dateModified'>" at the beginning and at the end "</span>" which will become like this

<span itemprop='dateModified'>
<a class='updated' expr:href='data:post.url' rel='bookmark' title='permanent link'><abbr class='updated' expr:title='data:post.timestampISO8601' itemprop='datePublished'><data:post.timestamp/></abbr></a>
</span>

If dateModified and datePublished are still errors. Keep using the method above, save the template, then go to Settings >> Language and Formatting then change the three things below.

1. Date Header Format
2. Timestamp format
3. The Comment Time Stamp Format

With the format (Day, Month Date, Year) example Sunday, Sept 10, 2018.

Error Missing Author (hCard "Author")

After all the codes do not appear an error message, usually like Missing Author. You can fix it by searching for the code.

<data:post.body/>

And put the following code below it

 <!-- hCard"author" Start -->
<span class='post-author vcard' style='display:none'>
<b:if cond='data:top.showAuthor'>
<data:top.authorLabel/>
<b:if cond='data:post.authorProfileUrl'>
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta expr:content='data:post.authorProfileUrl' itemprop='url'/>
<a class='g-profile' expr:href='data:post.authorProfileUrl' rel='author' title='author profile'>
<span itemprop='name'>
<data:post.author/>
</span>
</a>
</span>
<b:else/>
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <span itemprop='name'><data:post.author/>
</span>
</span>
</b:if>
</b:if>
</span>
<!-- hCard"author" End -->

The above method is a method that has been tried 100% successfully to fix Headlines, Image, Publisher, MainEntityOfPage, dateModified and datePublished and Author on Structured Data Testing Tool. Actually there are many different errors in the Structured Data Testing Tool. But what was discussed earlier was that 100% tried to work well. Hopefully useful and good luck.
Source of Traffic for Online Shop Website

Source of Traffic for Online Shop Website

Source of Traffic for Online Shop Website - When you have a marketing company website or online shop website, there are many things you have to pay attention to. One of them is related to traffic.

What is meant by traffic? Traffic is the number of visits to online shop websites, forums, news portals, and others. High and targeted traffic will make a business website have more value. In other words, the opportunity to get conversions in the form of transactions is also wide open.

Source of Traffic for Online Shop Website

So, where do the traffic sources for online shop websites come from? Before knowing the source, let's first get to know the following types of website traffic!.

Types of Website Traffic

As a website owner, especially one related to business, you must understand the types of traffic. Here are 6 types of website traffic, namely:

Organic Traffic

Organic traffic is natural audience visits that come from search results on search engines using relevant keywords. So, the audience will type certain queries or keywords in the search column on search engines like Google. Then on the search results page there is your website, then the audience enters from here, then this is what will create organic traffic.

Direct Traffic

Direct traffic, namely traffic that comes from visitors who type the website address into the browser without going through a search in the search field first. This means that the audience already knows and memorizes your website URL. So, they immediately type in the URL.

Referral Traffic

Referral traffic, meaning that audiences visit business websites through external links they find on other collaborating websites, blogs, and social media.

Social Media Traffic

If you look at website traffic data in Google Analytics, you will see that there is a traffic source called Social Media. So, what is this type of traffic? Social media traffic is visitors who click on links that you share via various social media platforms, such as Facebook, Twitter or X, Instagram, LinkedIn, Pinterest, and others.

Paid Traffic

Paid traffic, namely visits that come from paid advertising, such as Google ads, social media ads, or affiliates.

Email Traffic

Email traffic means that audiences visit a business website because they found it in an email marketing message or newsletter they received. This traffic will only be created if you regularly and consistently carry out an email marketing strategy.

7 Sources of Website and Online Store Traffic

After knowing the types of website traffic, now is the time to find out the traffic sources and how to get them below!

Content Marketing

Does your online store site only contain a product catalog and shopping basket? If yes, it's time to give it a new twist to improve the user experience.

To do this, you can apply marketing content in the form of articles or videos. Having content that is relevant, informative and interesting, complete with the use of the right keywords, makes it easier for potential customers to find your business site. Apart from that, using content marketing has many benefits, including:
  • Increases website visibility and brings traffic.
  • Helps build business interactions with visitors.
  • Strengthen and increase brand awareness.


Search Engines

Of course, there are many search engines that you can use in the digital marketing strategic process. However, don't forget the fact that Google is the search engine with the most users in the world, especially internet users in Indonesia.

On this search engine, you can find potential customers and bring a lot of traffic to your website. Note that you have implemented content and SEO techniques appropriately and correctly. Next, to maximize traffic from search engines, try using paid advertising, such as Google ads, which is a paid advertising platform from Google.

Facebook Groups

You are certainly familiar with the social media Facebook, right? Facebook is a platform that provides various features so that internet users can meet, gather, communicate and socialize.

At the same time, Facebook also provides a Facebook group feature to gather people who have the same interest in something. Through this feature, you can use it as an alternative traffic source for your online shop or business website. For example, your website sells various gadgets. So, you can search for and join groups that suit that niche.

Once you're in a product-relevant group, start sharing the business site URL. However, make sure you use polite language and comply with group rules when promoting.

Online Activation

Online activation is a digital marketing campaign strategy that you can try to bring more visits to your business website. This strategy aims to encourage the audience to interact or have active involvement in participating in the event you are holding.

This can be done by holding giveaways, endorsements, interactive quizzes, or holding promotions such as buy one get one. This technique can not only get traffic to online shop websites, but can increase interaction and build engagement with potential consumers which can later help increase conversions.

If you don't have the experience and knowledge to carry out online activation, there are other, more effective ways. For example, just work with a digital marketing agency in Jakarta, or other digital agencies in Indonesia. Or just contact Redcomm Indonesia directly. Because, Redcomm has Social Media Activation and Management services.

This service will help you achieve various targets, including increasing brand awareness. Starting from planning, creating, to tracking measurable content performance.

Pinterest

Even though it is not very popular among netizens, Pinterest is a unique social media and a source of new ideas for various digital marketing strategies. Through Pinterest, you will find all the unique and useful content easily. You can also use Pinterest as a source of business website traffic. Here's how:
  • Create a business account on Pinterest
  • Pinning all the images on your online shop website.
  • Continue by creating a board according to website keywords, and embed the URL into the web page.
  • Follow accounts or people who are your target market.
  • Share the pin with more people.

Forums

Forums are almost the same as Facebook groups, only on different platforms. If the target market is the millennial generation and beyond, you can use the forum as a source of traffic for your online shop. The method is very easy, namely:
  • Join or create an account and verify your account so you can use all the services on the forum.
  • Choose a sub forum that is appropriate or relevant to your business.
  • Create posts that come from your digital business website. But beforehand read the rules in the forum and avoid actions that lead to spamming.
  • Become an active member who also comments on every post belonging to someone else. In this comment, you can leave a trace in the form of your website address.

Utilize Guest Posts

You can get several benefits when doing guest posts or becoming a guest writer. One of them is increasing the opportunity for more people to recognize the website. Through guest posts, you can also get money for every article that appears, or even have the opportunity to insert a backlink to your online shop website.

That is the meaning of website traffic, types of website traffic, and 7 sources of traffic for business websites. However, if you don't want to go to the trouble of carrying out the steps above, try using the services of a top digital agency as suggested above.
How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger - The problem that often arises faced by the blogger is the speed of the site. The problem arises because of some things like optimize images, minify javascript and leverage browser caching. But you do not need to be confused, because in this article I will discuss about how to Overcome Leverage Browser Caching in Blogger.

This problem is often encountered when we check blog speed through GTMetrix tool or Google PageSpeed Insights. Because leverage browser caching is also one of the factors determining the speed of loading the blog, the faster loading blog then the blog traffic will be higher.

Simply Leverage browser caching functions to set the expiration date or maximum age of HTTP / HTTPS headers that are directly related to source code like CSS, Javascript and static images. So instruct the browser to load the Source Code that has been downloaded previously from local storage.

How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger


First step, to overcome the leverage of browser caching is open Blogger dashboard then select Theme, Click Edit HTML button and add below code just below <head>
<include expiration='7d' path='*.css'/>
<include expiration='7d' path='*.js'/>
<include expiration='3d' path='*.gif'/>
<include expiration='3d' path='*.jpeg'/>
<include expiration='3d' path='*.jpg'/>
<include expiration='3d' path='*.png'/>

Once added, Save theme.

For WordPress users can use this code. Access the .htaccess file on Public Html hosting the WordPress web and add the code below
## EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"
</IfModule>
## EXPIRES CACHING ##

NOTE.!! It usually takes approximately one week after installation, then check the site again in GTMetrix or Google PageSpeed Insights.

That's one way to speed up loading your blog, by having a good blog speed it will be able to increase blog traffic. Similarly How to Overcome Leverage Browser Caching in Blogger, hopefully with a short enough article this can be useful and good luck.
Schema BlogPosting Markup Update 2024

Schema BlogPosting Markup Update 2024

Schema BlogPosting Markup- I recently changed this blog's Schema Markup and Structured Data from Article (https://developers.google.com/search/docs/advanced/structured-data/article) to type BlogPosting (https://schema.org/BlogPosting), in Json-LD format by removing Blogger's built-in Microdata.

Schema BlogPosting Markup Update 2024

Why use JSON-LD format? Because (currently) that's what Google Developer (https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data?hl=id) recommends. After all, this format is (in my opinion) the easiest to use, it is not complicated if you want to change the type or add or remove other items at any time. Compared to the application of Microdata that attaches to HTML content.

Why decide to replace (again) Schema and Stuctured Data into BlogPosting schema markup? In line the beasr BlogPosting markup is more or less the same as Article markup. But for me schema BlogPosting markup is more suitable to be installed on the Blogger / blogspot platform with this type of content like in Khalistablog.

Schema BlogPosting Markup Update 2024

Here's the JSON-LD format for the Schema BlogPosting Markup:

<script type='application/ld+json'>{
  &quot;@context&quot;: &quot;http://schema.org&quot;,
  &quot;@type&quot;: &quot;BlogPosting&quot;,
  &quot;inLanguage&quot;: &quot;id-ID&quot;,
  &quot;headline&quot;: &quot;<data:post.title.escaped/>&quot;,&quot;description&quot;: &quot;<b:eval expr='snippet(data:post.snippets.long, { length: 250 })'/>&quot;,&quot;articleBody&quot;: &quot;<b:eval expr='snippet(data:post.body,{ length: 1500, ellipsis: false, links: false, linebreaks: false }).escaped'/>&quot;,&quot;keywords&quot;: &quot; <b:loop values='data:post.labels' var='label'><data:label.name/><b:if cond='not data:label.isLast'>, </b:if></b:loop>&quot;,&quot;datePublished&quot;: &quot;<data:post.date.iso8601/>&quot;,
  &quot;dateModified&quot;: &quot;<data:post.lastUpdated.iso8601/>&quot;,&quot;image&quot;: {
    &quot;@type&quot;: &quot;ImageObject&quot;,&quot;url&quot;: &quot;<b:if cond='data:blog.postImageUrl'><b:eval expr='resizeImage(data:blog.postImageUrl, 1200, &quot;1200:675&quot;)'/><b:else/>https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJlmRFzdzLAmEPQOqDue5pBW-M7WwXpwEEJNYvCTb8pr3J7PDnMdq8T3yYjBFMizAWHnkztGq_GNAEKvF6tdXsgD7EZW1WQM9Icr17qTZsztCm7u-E78t-e1pejxjt9_gAR0i-ad4AMh0/w810-c-h456/no-thumbnail_810.png</b:if>&quot;,
    &quot;height&quot;: 675,
    &quot;mainEntityOfPage&quot;: {
    &quot;@type&quot;: &quot;WebPage&quot;,
    &quot;@id&quot;: &quot;<data:post.url.escaped/>&quot;,
    &quot;name&quot;: &quot;<data:post.title.escaped/>&quot;
  },
    &quot;width&quot;: 1200},&quot;publisher&quot;: {
    &quot;@type&quot;: &quot;Organization&quot;,
    &quot;name&quot;: &quot;<data:blog.title.escaped/>&quot;,
    &quot;logo&quot;: {
      &quot;@type&quot;: &quot;ImageObject&quot;,
      &quot;url&quot;: &quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKx91TQMc5sNsoMaFHU4jAAOy9YMyy1S0-2dG7OxKmFTcVP3XtqxvvjVZzc8nuKXvUgaJ0WY-ZDSbIV6R_ENsH5A8Vu8NvT00csphfswa1LePYN2GHiIoF-61L1CYTkokgnjFLS-6ZJwU/s1600/logo.png&quot;,
      &quot;width&quot;: 600,
      &quot;height&quot;: 133
    }
  },<b:if cond='data:post.author.aboutMe or data:post.author.authorPhoto.image'>&quot;author&quot;: {
    &quot;@type&quot;: &quot;Person&quot;,
    &quot;name&quot;: &quot;<data:post.author.name/>&quot;,
    &quot;url&quot;: &quot;<b:if cond='data:post.author.profileUrl'><data:post.author.profileUrl/></b:if>&quot;</b:if>
  }
}</script>

ArticleBody Issue

In articleBody use <b:eval expr='snippet(data:post.body,{ length: 1500, ellipsis: false, links: false, linebreaks: false }).escaped'/> (which is actually the output also exactly the same as <data:post.longSnippet/>) instead of using <data:post.body/>, because it turns out that the output is in HTML, not just text in the post body. Thus, if the post contains certain code elements, such as quotation marks (") or (') then it is considered the closing of the articleBody element in JSON-LD. This will trigger an error in Google Search Console or Google Webmasters.

Actually, this articleBody output should contain the entire actualization of the paragraph in the post body (in text without line break). It's just that this cannot be applied optimally, because it only triggers an error in GSC. The best solution is, stick to the long snippet format or not use it at all. So I chose to use long snippets only.

Testing in the Rich Results Test

From the BlogPosting Markup Schema format above, the results of the Rich Results Test will look like the following image:

Schema BlogPosting Markup

Thus the review of Schema BlogPosting Markup this time, if there are any inputs or suggestions about this. Let's discuss in the comments column. Thanks for listening.
Blogger Conditional Tags on 2024 Latest

Blogger Conditional Tags on 2024 Latest

Blogger Conditional Tags on 2024 - Conditional Tags are tags used to set a gadget / widget or a specific element to display or not to appear in a specific page. For example on the main page we want to display the sidebar but when the visitor opens the article page then the sidebar is not displayed. Well, to set the sidebar appear and do not appear then used Conditional Tag.

Showing and hiding the sidebar and widgets on certain pages of blogs become the most fitting alternative for a friend who has many widgets on his blog. Because if too many widgets will reduce the loading speed of our blog. As a result other than a blog so heavy, visitors will also feel a little bored with the length of time required to load our blog.

Blogger Conditional Tags on 2024

Here is a new Blogger Conditional Tag that you can add to themes to wrap certain code.

Conditional Tags On Home Page


New Version

<b:if cond='data:view.isHomepage'> … </b:if>

Old Version

<b:if cond='data:blog.url == data:blog.homepageUrl'> … </b:if>

Conditional Tag on the Index Page


New Version

<b:if cond='data:view.isMultipleItems'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "index"'> … </b:if>

Conditional Tag on the Item Pages


New Version

<b:if cond='data:view.isSingleItem'> … </b:if>

Old Version

<b:if cond='data:blog.pageType in ["item", "static_page"]'> … </b:if>

Conditional Tag on the Post Pages


New Version

<b:if cond='data:view.isPost'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "item"'> … </b:if>

Conditional Tags on Static Pages


New Version

<b:if cond='data:view.isPage'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "static_page"'> … </b:if>

Conditional Tag on the Label Page


New Version

<b:if cond='data:view.isLabelSearch'> … </b:if>

Old Version

<b:if cond='data:blog.searchLabel'> … </b:if>

Conditional Tags on Archive Pages


New Version

<b:if cond='data:view.isArchive'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "archive"'> … </b:if>

Conditional Tags on Search Page


New Version

<! - Includes label search page ->
<b:if cond='data:view.isSearch'> … </b:if>
<! - Just the search page ->
<b:if cond='data:view.isSearch and !data:view.isLabelSearch'> … </b:if>

Old Version

<b:if cond='data:blog.searchQuery'> … </b:if>

Conditional Tag on Error Pages / Error 404


New Version

<b:if cond='data:view.isError'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "error_page"'> … </b:if>

Conditional Tags on Preview Page


New Version

<b:if cond='data:view.isPreview'> … </b:if>

These are some of the latest versions of Conditional Tags for Blogger I've been sharing this time. Hopefully with this short enough article can be useful and useful for you all. Thank you for your visit.
DA and PA for SEO : Differences and How to Improve Them

DA and PA for SEO : Differences and How to Improve Them

DA (Domain Authority) and PA (Page Authority) are two terms that are often heard in the world of blogging. Both are often used as benchmarks in assessing the quality of a site or blog. The greater the value, the better the quality of the blog. High DA and PA values can be an indication that the blog has high credibility, reputation, authority and trust in the eyes of readers and search engines. In theory, if a blog has high DA and PA values, it will be easier for the blog to appear in search results (SERP).

It's not surprising that so many bloggers try various ways to increase the DA PA value of their blog. The similarity of the names of the two often makes new bloggers confused about the difference between DA and PA. I will try to explain it according to the knowledge and capacity that I have.

DA and PA for SEO : Differences and How to Improve Them

What is DA and PA?

DA and PA is a rating system developed by MOZ to measure blog quality. So it was NOT created by Google or Bing, which in fact are search engines. The score is calculated from 1 to 100. The higher the score, the more likely the blog is to appear on the first page of the SERP. To make it easier to explain DA and PA, let's say that DA is a house, while PA is every room in the house.

A house is a complete unit that is assessed based on many things, for example a clean front yard without weeds, the security level of doors and windows, decoration, whether access to each room is easy or not (partitioned or open concept house), to the cleanliness and tidiness of all the rooms in it. available. The better the house as a whole, the higher the resale value.

A house definitely has several rooms, for example a bedroom, kitchen, toilet, garage, living room, and so on. Each room has its own level of neatness, depending on the owner's personal preferences. For example, I prefer to stay in my room, so my private room tends to be more organized and diligently cleaned than the living room (because I rarely receive guests). Another example is the toilet. Having a sink is not an obligation, but if you have one, your toilet will get a plus point.

Understanding DA (Domain Authority)

DA is a reference for predicting the potential of a blog to appear on SERP. Like the house illustration above, DA is assessed from many aspects, for example trustworthy and high-quality content, domain age, and backlinks. Generally DA scores lower than PA because DA is assessed based on the overall evaluation, which takes longer to grow.

Understanding PA (Page Authority)

PA is an assessment of a specific site page, for example: Understanding Evergreen Content and Examples of Topics are pages that specifically discuss certain topics. If a page has a high PA value, it is likely to appear in the SERP.

Is DA PA Important?

Even though many bloggers are obsessed with increasing DA PA scores, it turns out that MOZ itself states that DA scores DO NOT affect blog ranking in SERP. DA data is obtained from the results of maching learning calculations made by MOZ which makes the scores fluctuate.

If you ask other people, everyone's answer will definitely be different about whether DA and PA are important or not (although I myself am sure, there will definitely be more people who answer "IMPORTANT"). So why are there still so many people checking DA PA scores? In my opinion, this is because DA PA is something that can be checked easily and many of the checking tools are free. Moreover, Google itself does not provide tools to measure site rankings. So at least we can measure and estimate at the beginning the quality of a blog.

Just imagine someone wants to rent your house. They see the overall appearance of the house and each room at a glance and quickly. To the naked eye, everything is fine, looks neat and clean. What tenants don't know is that the roof tiles in your house have holes in them and can cause leaks if it rains. Luckily, it was summer now so the renters wouldn't know about the shortage. In essence, the magnitude of the DA PA score cannot be used as an absolute assessment. There are still many other details that must be checked to determine the quality of the blog for sure. According to Garuda Backlink, a professional service that provides link building strategies, not all links are of equal value. There are certain factors that are taken into account, such as the level of relevance between linked pages, the quality of the content, and where the link is placed.

In short, it's about how link building happens naturally, not just because it looks natural! Links that provide a good user experience on a good page are worth more than hundreds of links that are just created for SEO purposes. So, the DA PA standard may be a basic reference. However, search engines have their own algorithms based on very complex factors to assess a domain or site page.

Tips for Increasing DA PA Blog Score

There are several things you can do to increase your blog's DA PA score. Actually, all the methods below are basic things that a blogger should do. What's difficult is staying consistent over a long period of time.

Get Quality Backlinks

Link sources from sites that have high authority are still an important and significant factor. Generally it can be obtained from domains with the extension .gov and .edu. But it's not always tied to those 2 extensions. Ordinary extensions such as .com or .net can also be classified as high authority if the site is trusted. Not just as long as there are lots of them, but they must really come from a trusted site. Don't be so obsessed with numbers that you carelessly spread backlinks to all sites, even to "bad" sites. Wow, that's dangerous. Later your blog could be considered spam by Google.

Content Quality

Nowadays there are lots of articles created by AI. If the content is connected and good, that's fine. The problem is if the article seems inconsequential and random just for the sake of quantity. In fact, quality must come first. Whether it's a blog with a specific niche or a mixed niche, aka a hodgepodge blog, make sure to create articles that provide solutions and answers to problems being faced by readers. Don't forget to be consistent! If you only write once a month, readers will quickly get bored and end up looking for another blog as an alternative.

Domain Age

The older a domain is, the higher its DA score tends to be. That's why many people hunt for old domains to make it easier to increase DA. If your blog is still new, don't be discouraged. Remember, the determining factor is not only domain age. Anyway, just create quality content!

On-Page SEO

On page SEO is page optimization carried out from within the blog itself, for example:
  • Domain name selection. Try to choose a domain that has the main keywords in it.
  • Permalink URL. Also insert keywords into the article slug or permalink.
  • Provide relevant internal links. Internal links are links to other articles that are still on the same blog that have similar topics. Make sure there are no internal links that lead to empty pages so that there are no broken links.
  • Also provide external links if necessary. External links are links that lead to other blogs. Don't worry that readers will "jump" out. In fact, this provides evidence that you always read from various sources in the process of creating articles. Remember, always provide external links to quality sites.
  • Do research to find keywords with high search volume. Also get derivative keywords to spread into the article.
  • Spread derivative keywords into each paragraph naturally, but not too many so they don't come across as spam and irritate readers.
  • Give a title and alt to each inserted image.

Traffic

The large amount of incoming traffic is also an important factor. But not as long as there are many. Readers who come directly by typing in the blog address and who come via SERP search results are considered quality natural traffic. This is different from readers who are brought in through paid methods such as Facebook Ads, Instagram Ads, or Google Ads. That doesn't mean you can't advertise. Please just try to invite new readers. If the blog is good, they will definitely come back without having to go through advertising.

Blog Page Speed

Readers tend to prefer blogs with a minimalist appearance and not a lot of distracting knick-knacks because their main goal in coming to your blog is to READ. The more details you install, the harder the page will load. Choose a template that is simple but still looks elegant.

Conclusion

REMEMBER, DA and PA were not created by Google. A high DA PA score does not mean your blog has good SEO. It's not uncommon for me to find services for quickly increasing DA PA scores in Facebook groups. This means that DA PA can still be tricked. Vice versa, a low DA PA score does not mean your blog will be less competitive in SERP. DA PA is only an initial benchmark for assessing a blog before it is analyzed more deeply.

If you open guest post type monetization, there is no harm in increasing DA PA naturally because there are still many local advertisers who provide a minimum DA requirement of 15 and above. Always put readers first before others. DA PA will slowly increase if the blog already has loyal readers.