Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts
How to Speed up Loading a Blog with Lazy Load for AdSense

How to Speed up Loading a Blog with Lazy Load for AdSense

How to Speed up Loading a Blog with Lazy Load for AdSense - For those of you who use their blog as one of their income sources, they are certainly familiar with Google AdSense. Google AdSense is a Google product that is one of the reasons and attractiveness of publishers to further develop their site. Although not all of them have the same reason.

How to Speed up Loading a Blog with Lazy Load for AdSense

On the other hand AdSense is one of the contributors to loading because the ads displayed JS AdSense will reduce the loading speed of our blog even though JS AdSense already uses asynchronous, but still it will still make the blog wait longer to load. Come on, just for those of you who want to speed up loading their blog, please follow the following tips.

Speed up Loading a Blog with Lazy Load for AdSense

The way the code works is quite simple, that is, the ad will appear after we scroll the page. So AdSense JS will not appear before we scroll the site page.

These tips are intended for those of you who have installed AdSense on their blog. For those who haven't, the code that I will share can be used for other needs such as loading an external JS link.

Open Blogger >> Click the Themes menu >> Click the Edit HTML button >> Add the code below before </body> or &lt;!--</body>--&gt;&lt;/body&gt;

<script type='text/javascript'>
//<![CDATA[
// Lazy Load AdSense
var lazyadsense=!1;window.addEventListener("scroll",function(){(0!=document.documentElement.scrollTop&&!1===lazyadsense||0!=document.body.scrollTop&&!1===lazyadsense)&&(!function(){var e=document.createElement("script");e.type="text/javascript",e.async=!0,e.src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js";var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(e,a)}(),lazyadsense=!0)},!0);
//]]>
</script>

If not, make sure to delete all AdSense JS links that are usually installed in the AdSense ad unit code. Like this :

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

This code can also be combined with the JS Adblock Killer link that I shared with my post. For those of you who have done the trick, you can use this code:

<script type='text/javascript'>
//<![CDATA[
// Lazy Load AdSense
var lazyadsense=!1;window.addEventListener("scroll",function(){(0!=document.documentElement.scrollTop&&!1===lazyadsense||0!=document.body.scrollTop&&!1===lazyadsense)&&(!function(){var e=document.createElement("script");e.type="text/javascript",e.async=!0,e.src="https://rawcdn.githack.com/Arlina-Design/quasar/23207858/arlinablock.js";var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(e,a)}(),lazyadsense=!0)},!0);
//]]>
</script>

After adding click the Save theme button and finish.

Maybe you are asking, is this code safe for our AdSense?

The answer is of course safe. Because Google also suggested to speed up loading the blog as well as installing the Lazy Load Image code to speed up image loading on the site page.

And will it affect the AdSense revenue of our blog?

I don't know for this one, because I just installed it myself. Let's just see the progress, if the income is reduced maybe it really isn't our luck ... Eh, the solution is that you can revoke the code and restore it as before.

In conclusion, prioritize what you think is needed. If you want to blog faster, you can do the above tricks, but if you are still in doubt about AdSense revenue (which might be), you can just drop the intention to install it. But for me, I consider this as a new experience, what I value here is the progress "Will installing this code affect AdSense?" Well, that curiosity makes me more excited even though there are risks that need to be accepted.

That's tips that I can share this time about How to Speed ​​up Loading a Blog with Lazy Load for AdSense. Hopefully it can be useful and good luck.
How to Fix Publisher Errors, dateModified and datePublished

How to Fix Publisher Errors, dateModified and datePublished

How to Fix Publisher Errors, dateModified and datePublished - Structured Data Testing Tool is a tool to find out the complete information available on our blog or site. This tool will be the information tester of our blog that will be sent to the Google and Yahoo Search Engines. Google, Yahoo and Microsoft all three of them collaborated on schema.org to improve search methods.

How to Fix Publisher Errors, dateModified and datePublished

If you want to check your blog's Structured Data Testing Tool, you can directly open the https://search.google.com/structured-data/testing-tool and enter the homepage only. We recommend that you check first, if you find Error Headline, Image, Publisher, dateModified and datePublished, please read the following method.

How to Fix Publisher Errors, dateModified and datePublished

In the Structured Data Testing Tool you can test or check the data information for your blog. If there is an error, it means that you have not entered the correct information. There are various errors in the Structured Data Testing Tool. And here is how to fix the Structured Data Testing Tool on the blog.

Error Headline "A value for headline field is required"

If you find the message "A value for headline field is required" when checking the data structure, then you can do the method below to fix it.

Look for the code below

<h1 class='post-title entry-title' itemprop='name'>
<h2 class='post-title entry-title' itemprop='name'>
<h3 class='post-title entry-title' itemprop='name'>

And replace with headlines

<h1 class='post-title entry-title' itemprop='headline'>
<h2 class='post-title entry-title' itemprop='headline'>
<h3 class='post-title entry-title' itemprop='headline'>

Maybe h1 can be more than 1, as well as h2 and h3. So if there is itemprop='name' behind it just replace it with itemprop='headline'.

Error Image, Publisher and MainEntityOfPage

If you see an error code "A value for image field is required" and the error code "A value for publisher field is required" fix it by searching for the code below.

<article class='post hentry' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'>

And after finding it, put the following code under the code

<div itemType='https://schema.org/WebPage' itemprop='mainEntityOfPage' itemscope='itemscope'/>

<b:if cond='data:post.firstImageUrl'>
<div itemprop='image' itemscope='itemscope' itemtype='https://schema.org/ImageObject'>
<meta expr:content='data:post.firstImageUrl' itemprop='url'/>
<meta content='600' itemprop='width'/>
<meta content='300' itemprop='height'/>
</div>
</b:if>
<div itemprop='publisher' itemscope='itemscope' itemtype='https://schema.org/Organization'>
<div itemprop='logo' itemscope='itemscope' itemtype='https://schema.org/ImageObject'>
<meta content='URL BLOG LOGO' itemprop='url'/>  
<meta content='300' itemprop='width'/>  
<meta content='300' itemprop='height'/>
</div>
<meta expr:content='data:blog.title' itemprop='name'/>
</div>

Error DateModified and datePublished

If you find an error on dateModified and datePublished look for the code below.

<a class='updated' expr:href='data:post.url' rel='bookmark' title='permanent link'><abbr class='updated' expr:title='data:post.timestampISO8601' itemprop='datePublished'><data:post.timestamp/></abbr></a>

And change by adding the code "<span itemprop='dateModified'>" at the beginning and at the end "</span>" which will become like this

<span itemprop='dateModified'>
<a class='updated' expr:href='data:post.url' rel='bookmark' title='permanent link'><abbr class='updated' expr:title='data:post.timestampISO8601' itemprop='datePublished'><data:post.timestamp/></abbr></a>
</span>

If dateModified and datePublished are still errors. Keep using the method above, save the template, then go to Settings >> Language and Formatting then change the three things below.

1. Date Header Format
2. Timestamp format
3. The Comment Time Stamp Format

With the format (Day, Month Date, Year) example Sunday, Sept 10, 2018.

Error Missing Author (hCard "Author")

After all the codes do not appear an error message, usually like Missing Author. You can fix it by searching for the code.

<data:post.body/>

And put the following code below it

 <!-- hCard"author" Start -->
<span class='post-author vcard' style='display:none'>
<b:if cond='data:top.showAuthor'>
<data:top.authorLabel/>
<b:if cond='data:post.authorProfileUrl'>
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'>
<meta expr:content='data:post.authorProfileUrl' itemprop='url'/>
<a class='g-profile' expr:href='data:post.authorProfileUrl' rel='author' title='author profile'>
<span itemprop='name'>
<data:post.author/>
</span>
</a>
</span>
<b:else/>
<span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <span itemprop='name'><data:post.author/>
</span>
</span>
</b:if>
</b:if>
</span>
<!-- hCard"author" End -->

The above method is a method that has been tried 100% successfully to fix Headlines, Image, Publisher, MainEntityOfPage, dateModified and datePublished and Author on Structured Data Testing Tool. Actually there are many different errors in the Structured Data Testing Tool. But what was discussed earlier was that 100% tried to work well. Hopefully useful and good luck.
Source of Traffic for Online Shop Website

Source of Traffic for Online Shop Website

Source of Traffic for Online Shop Website - When you have a marketing company website or online shop website, there are many things you have to pay attention to. One of them is related to traffic.

What is meant by traffic? Traffic is the number of visits to online shop websites, forums, news portals, and others. High and targeted traffic will make a business website have more value. In other words, the opportunity to get conversions in the form of transactions is also wide open.

Source of Traffic for Online Shop Website

So, where do the traffic sources for online shop websites come from? Before knowing the source, let's first get to know the following types of website traffic!.

Types of Website Traffic

As a website owner, especially one related to business, you must understand the types of traffic. Here are 6 types of website traffic, namely:

Organic Traffic

Organic traffic is natural audience visits that come from search results on search engines using relevant keywords. So, the audience will type certain queries or keywords in the search column on search engines like Google. Then on the search results page there is your website, then the audience enters from here, then this is what will create organic traffic.

Direct Traffic

Direct traffic, namely traffic that comes from visitors who type the website address into the browser without going through a search in the search field first. This means that the audience already knows and memorizes your website URL. So, they immediately type in the URL.

Referral Traffic

Referral traffic, meaning that audiences visit business websites through external links they find on other collaborating websites, blogs, and social media.

Social Media Traffic

If you look at website traffic data in Google Analytics, you will see that there is a traffic source called Social Media. So, what is this type of traffic? Social media traffic is visitors who click on links that you share via various social media platforms, such as Facebook, Twitter or X, Instagram, LinkedIn, Pinterest, and others.

Paid Traffic

Paid traffic, namely visits that come from paid advertising, such as Google ads, social media ads, or affiliates.

Email Traffic

Email traffic means that audiences visit a business website because they found it in an email marketing message or newsletter they received. This traffic will only be created if you regularly and consistently carry out an email marketing strategy.

7 Sources of Website and Online Store Traffic

After knowing the types of website traffic, now is the time to find out the traffic sources and how to get them below!

Content Marketing

Does your online store site only contain a product catalog and shopping basket? If yes, it's time to give it a new twist to improve the user experience.

To do this, you can apply marketing content in the form of articles or videos. Having content that is relevant, informative and interesting, complete with the use of the right keywords, makes it easier for potential customers to find your business site. Apart from that, using content marketing has many benefits, including:
  • Increases website visibility and brings traffic.
  • Helps build business interactions with visitors.
  • Strengthen and increase brand awareness.


Search Engines

Of course, there are many search engines that you can use in the digital marketing strategic process. However, don't forget the fact that Google is the search engine with the most users in the world, especially internet users in Indonesia.

On this search engine, you can find potential customers and bring a lot of traffic to your website. Note that you have implemented content and SEO techniques appropriately and correctly. Next, to maximize traffic from search engines, try using paid advertising, such as Google ads, which is a paid advertising platform from Google.

Facebook Groups

You are certainly familiar with the social media Facebook, right? Facebook is a platform that provides various features so that internet users can meet, gather, communicate and socialize.

At the same time, Facebook also provides a Facebook group feature to gather people who have the same interest in something. Through this feature, you can use it as an alternative traffic source for your online shop or business website. For example, your website sells various gadgets. So, you can search for and join groups that suit that niche.

Once you're in a product-relevant group, start sharing the business site URL. However, make sure you use polite language and comply with group rules when promoting.

Online Activation

Online activation is a digital marketing campaign strategy that you can try to bring more visits to your business website. This strategy aims to encourage the audience to interact or have active involvement in participating in the event you are holding.

This can be done by holding giveaways, endorsements, interactive quizzes, or holding promotions such as buy one get one. This technique can not only get traffic to online shop websites, but can increase interaction and build engagement with potential consumers which can later help increase conversions.

If you don't have the experience and knowledge to carry out online activation, there are other, more effective ways. For example, just work with a digital marketing agency in Jakarta, or other digital agencies in Indonesia. Or just contact Redcomm Indonesia directly. Because, Redcomm has Social Media Activation and Management services.

This service will help you achieve various targets, including increasing brand awareness. Starting from planning, creating, to tracking measurable content performance.

Pinterest

Even though it is not very popular among netizens, Pinterest is a unique social media and a source of new ideas for various digital marketing strategies. Through Pinterest, you will find all the unique and useful content easily. You can also use Pinterest as a source of business website traffic. Here's how:
  • Create a business account on Pinterest
  • Pinning all the images on your online shop website.
  • Continue by creating a board according to website keywords, and embed the URL into the web page.
  • Follow accounts or people who are your target market.
  • Share the pin with more people.

Forums

Forums are almost the same as Facebook groups, only on different platforms. If the target market is the millennial generation and beyond, you can use the forum as a source of traffic for your online shop. The method is very easy, namely:
  • Join or create an account and verify your account so you can use all the services on the forum.
  • Choose a sub forum that is appropriate or relevant to your business.
  • Create posts that come from your digital business website. But beforehand read the rules in the forum and avoid actions that lead to spamming.
  • Become an active member who also comments on every post belonging to someone else. In this comment, you can leave a trace in the form of your website address.

Utilize Guest Posts

You can get several benefits when doing guest posts or becoming a guest writer. One of them is increasing the opportunity for more people to recognize the website. Through guest posts, you can also get money for every article that appears, or even have the opportunity to insert a backlink to your online shop website.

That is the meaning of website traffic, types of website traffic, and 7 sources of traffic for business websites. However, if you don't want to go to the trouble of carrying out the steps above, try using the services of a top digital agency as suggested above.
How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger - The problem that often arises faced by the blogger is the speed of the site. The problem arises because of some things like optimize images, minify javascript and leverage browser caching. But you do not need to be confused, because in this article I will discuss about how to Overcome Leverage Browser Caching in Blogger.

This problem is often encountered when we check blog speed through GTMetrix tool or Google PageSpeed Insights. Because leverage browser caching is also one of the factors determining the speed of loading the blog, the faster loading blog then the blog traffic will be higher.

Simply Leverage browser caching functions to set the expiration date or maximum age of HTTP / HTTPS headers that are directly related to source code like CSS, Javascript and static images. So instruct the browser to load the Source Code that has been downloaded previously from local storage.

How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger


First step, to overcome the leverage of browser caching is open Blogger dashboard then select Theme, Click Edit HTML button and add below code just below <head>
<include expiration='7d' path='*.css'/>
<include expiration='7d' path='*.js'/>
<include expiration='3d' path='*.gif'/>
<include expiration='3d' path='*.jpeg'/>
<include expiration='3d' path='*.jpg'/>
<include expiration='3d' path='*.png'/>

Once added, Save theme.

For WordPress users can use this code. Access the .htaccess file on Public Html hosting the WordPress web and add the code below
## EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"
</IfModule>
## EXPIRES CACHING ##

NOTE.!! It usually takes approximately one week after installation, then check the site again in GTMetrix or Google PageSpeed Insights.

That's one way to speed up loading your blog, by having a good blog speed it will be able to increase blog traffic. Similarly How to Overcome Leverage Browser Caching in Blogger, hopefully with a short enough article this can be useful and good luck.
Schema BlogPosting Markup Update 2024

Schema BlogPosting Markup Update 2024

Schema BlogPosting Markup- I recently changed this blog's Schema Markup and Structured Data from Article (https://developers.google.com/search/docs/advanced/structured-data/article) to type BlogPosting (https://schema.org/BlogPosting), in Json-LD format by removing Blogger's built-in Microdata.

Schema BlogPosting Markup Update 2024

Why use JSON-LD format? Because (currently) that's what Google Developer (https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data?hl=id) recommends. After all, this format is (in my opinion) the easiest to use, it is not complicated if you want to change the type or add or remove other items at any time. Compared to the application of Microdata that attaches to HTML content.

Why decide to replace (again) Schema and Stuctured Data into BlogPosting schema markup? In line the beasr BlogPosting markup is more or less the same as Article markup. But for me schema BlogPosting markup is more suitable to be installed on the Blogger / blogspot platform with this type of content like in Khalistablog.

Schema BlogPosting Markup Update 2024

Here's the JSON-LD format for the Schema BlogPosting Markup:

<script type='application/ld+json'>{
  &quot;@context&quot;: &quot;http://schema.org&quot;,
  &quot;@type&quot;: &quot;BlogPosting&quot;,
  &quot;inLanguage&quot;: &quot;id-ID&quot;,
  &quot;headline&quot;: &quot;<data:post.title.escaped/>&quot;,&quot;description&quot;: &quot;<b:eval expr='snippet(data:post.snippets.long, { length: 250 })'/>&quot;,&quot;articleBody&quot;: &quot;<b:eval expr='snippet(data:post.body,{ length: 1500, ellipsis: false, links: false, linebreaks: false }).escaped'/>&quot;,&quot;keywords&quot;: &quot; <b:loop values='data:post.labels' var='label'><data:label.name/><b:if cond='not data:label.isLast'>, </b:if></b:loop>&quot;,&quot;datePublished&quot;: &quot;<data:post.date.iso8601/>&quot;,
  &quot;dateModified&quot;: &quot;<data:post.lastUpdated.iso8601/>&quot;,&quot;image&quot;: {
    &quot;@type&quot;: &quot;ImageObject&quot;,&quot;url&quot;: &quot;<b:if cond='data:blog.postImageUrl'><b:eval expr='resizeImage(data:blog.postImageUrl, 1200, &quot;1200:675&quot;)'/><b:else/>https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJlmRFzdzLAmEPQOqDue5pBW-M7WwXpwEEJNYvCTb8pr3J7PDnMdq8T3yYjBFMizAWHnkztGq_GNAEKvF6tdXsgD7EZW1WQM9Icr17qTZsztCm7u-E78t-e1pejxjt9_gAR0i-ad4AMh0/w810-c-h456/no-thumbnail_810.png</b:if>&quot;,
    &quot;height&quot;: 675,
    &quot;mainEntityOfPage&quot;: {
    &quot;@type&quot;: &quot;WebPage&quot;,
    &quot;@id&quot;: &quot;<data:post.url.escaped/>&quot;,
    &quot;name&quot;: &quot;<data:post.title.escaped/>&quot;
  },
    &quot;width&quot;: 1200},&quot;publisher&quot;: {
    &quot;@type&quot;: &quot;Organization&quot;,
    &quot;name&quot;: &quot;<data:blog.title.escaped/>&quot;,
    &quot;logo&quot;: {
      &quot;@type&quot;: &quot;ImageObject&quot;,
      &quot;url&quot;: &quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKx91TQMc5sNsoMaFHU4jAAOy9YMyy1S0-2dG7OxKmFTcVP3XtqxvvjVZzc8nuKXvUgaJ0WY-ZDSbIV6R_ENsH5A8Vu8NvT00csphfswa1LePYN2GHiIoF-61L1CYTkokgnjFLS-6ZJwU/s1600/logo.png&quot;,
      &quot;width&quot;: 600,
      &quot;height&quot;: 133
    }
  },<b:if cond='data:post.author.aboutMe or data:post.author.authorPhoto.image'>&quot;author&quot;: {
    &quot;@type&quot;: &quot;Person&quot;,
    &quot;name&quot;: &quot;<data:post.author.name/>&quot;,
    &quot;url&quot;: &quot;<b:if cond='data:post.author.profileUrl'><data:post.author.profileUrl/></b:if>&quot;</b:if>
  }
}</script>

ArticleBody Issue

In articleBody use <b:eval expr='snippet(data:post.body,{ length: 1500, ellipsis: false, links: false, linebreaks: false }).escaped'/> (which is actually the output also exactly the same as <data:post.longSnippet/>) instead of using <data:post.body/>, because it turns out that the output is in HTML, not just text in the post body. Thus, if the post contains certain code elements, such as quotation marks (") or (') then it is considered the closing of the articleBody element in JSON-LD. This will trigger an error in Google Search Console or Google Webmasters.

Actually, this articleBody output should contain the entire actualization of the paragraph in the post body (in text without line break). It's just that this cannot be applied optimally, because it only triggers an error in GSC. The best solution is, stick to the long snippet format or not use it at all. So I chose to use long snippets only.

Testing in the Rich Results Test

From the BlogPosting Markup Schema format above, the results of the Rich Results Test will look like the following image:

Schema BlogPosting Markup

Thus the review of Schema BlogPosting Markup this time, if there are any inputs or suggestions about this. Let's discuss in the comments column. Thanks for listening.
Blogger Conditional Tags on 2024 Latest

Blogger Conditional Tags on 2024 Latest

Blogger Conditional Tags on 2024 - Conditional Tags are tags used to set a gadget / widget or a specific element to display or not to appear in a specific page. For example on the main page we want to display the sidebar but when the visitor opens the article page then the sidebar is not displayed. Well, to set the sidebar appear and do not appear then used Conditional Tag.

Showing and hiding the sidebar and widgets on certain pages of blogs become the most fitting alternative for a friend who has many widgets on his blog. Because if too many widgets will reduce the loading speed of our blog. As a result other than a blog so heavy, visitors will also feel a little bored with the length of time required to load our blog.

Blogger Conditional Tags on 2024

Here is a new Blogger Conditional Tag that you can add to themes to wrap certain code.

Conditional Tags On Home Page


New Version

<b:if cond='data:view.isHomepage'> … </b:if>

Old Version

<b:if cond='data:blog.url == data:blog.homepageUrl'> … </b:if>

Conditional Tag on the Index Page


New Version

<b:if cond='data:view.isMultipleItems'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "index"'> … </b:if>

Conditional Tag on the Item Pages


New Version

<b:if cond='data:view.isSingleItem'> … </b:if>

Old Version

<b:if cond='data:blog.pageType in ["item", "static_page"]'> … </b:if>

Conditional Tag on the Post Pages


New Version

<b:if cond='data:view.isPost'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "item"'> … </b:if>

Conditional Tags on Static Pages


New Version

<b:if cond='data:view.isPage'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "static_page"'> … </b:if>

Conditional Tag on the Label Page


New Version

<b:if cond='data:view.isLabelSearch'> … </b:if>

Old Version

<b:if cond='data:blog.searchLabel'> … </b:if>

Conditional Tags on Archive Pages


New Version

<b:if cond='data:view.isArchive'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "archive"'> … </b:if>

Conditional Tags on Search Page


New Version

<! - Includes label search page ->
<b:if cond='data:view.isSearch'> … </b:if>
<! - Just the search page ->
<b:if cond='data:view.isSearch and !data:view.isLabelSearch'> … </b:if>

Old Version

<b:if cond='data:blog.searchQuery'> … </b:if>

Conditional Tag on Error Pages / Error 404


New Version

<b:if cond='data:view.isError'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "error_page"'> … </b:if>

Conditional Tags on Preview Page


New Version

<b:if cond='data:view.isPreview'> … </b:if>

These are some of the latest versions of Conditional Tags for Blogger I've been sharing this time. Hopefully with this short enough article can be useful and useful for you all. Thank you for your visit.
DA and PA for SEO : Differences and How to Improve Them

DA and PA for SEO : Differences and How to Improve Them

DA (Domain Authority) and PA (Page Authority) are two terms that are often heard in the world of blogging. Both are often used as benchmarks in assessing the quality of a site or blog. The greater the value, the better the quality of the blog. High DA and PA values can be an indication that the blog has high credibility, reputation, authority and trust in the eyes of readers and search engines. In theory, if a blog has high DA and PA values, it will be easier for the blog to appear in search results (SERP).

It's not surprising that so many bloggers try various ways to increase the DA PA value of their blog. The similarity of the names of the two often makes new bloggers confused about the difference between DA and PA. I will try to explain it according to the knowledge and capacity that I have.

DA and PA for SEO : Differences and How to Improve Them

What is DA and PA?

DA and PA is a rating system developed by MOZ to measure blog quality. So it was NOT created by Google or Bing, which in fact are search engines. The score is calculated from 1 to 100. The higher the score, the more likely the blog is to appear on the first page of the SERP. To make it easier to explain DA and PA, let's say that DA is a house, while PA is every room in the house.

A house is a complete unit that is assessed based on many things, for example a clean front yard without weeds, the security level of doors and windows, decoration, whether access to each room is easy or not (partitioned or open concept house), to the cleanliness and tidiness of all the rooms in it. available. The better the house as a whole, the higher the resale value.

A house definitely has several rooms, for example a bedroom, kitchen, toilet, garage, living room, and so on. Each room has its own level of neatness, depending on the owner's personal preferences. For example, I prefer to stay in my room, so my private room tends to be more organized and diligently cleaned than the living room (because I rarely receive guests). Another example is the toilet. Having a sink is not an obligation, but if you have one, your toilet will get a plus point.

Understanding DA (Domain Authority)

DA is a reference for predicting the potential of a blog to appear on SERP. Like the house illustration above, DA is assessed from many aspects, for example trustworthy and high-quality content, domain age, and backlinks. Generally DA scores lower than PA because DA is assessed based on the overall evaluation, which takes longer to grow.

Understanding PA (Page Authority)

PA is an assessment of a specific site page, for example: Understanding Evergreen Content and Examples of Topics are pages that specifically discuss certain topics. If a page has a high PA value, it is likely to appear in the SERP.

Is DA PA Important?

Even though many bloggers are obsessed with increasing DA PA scores, it turns out that MOZ itself states that DA scores DO NOT affect blog ranking in SERP. DA data is obtained from the results of maching learning calculations made by MOZ which makes the scores fluctuate.

If you ask other people, everyone's answer will definitely be different about whether DA and PA are important or not (although I myself am sure, there will definitely be more people who answer "IMPORTANT"). So why are there still so many people checking DA PA scores? In my opinion, this is because DA PA is something that can be checked easily and many of the checking tools are free. Moreover, Google itself does not provide tools to measure site rankings. So at least we can measure and estimate at the beginning the quality of a blog.

Just imagine someone wants to rent your house. They see the overall appearance of the house and each room at a glance and quickly. To the naked eye, everything is fine, looks neat and clean. What tenants don't know is that the roof tiles in your house have holes in them and can cause leaks if it rains. Luckily, it was summer now so the renters wouldn't know about the shortage. In essence, the magnitude of the DA PA score cannot be used as an absolute assessment. There are still many other details that must be checked to determine the quality of the blog for sure. According to Garuda Backlink, a professional service that provides link building strategies, not all links are of equal value. There are certain factors that are taken into account, such as the level of relevance between linked pages, the quality of the content, and where the link is placed.

In short, it's about how link building happens naturally, not just because it looks natural! Links that provide a good user experience on a good page are worth more than hundreds of links that are just created for SEO purposes. So, the DA PA standard may be a basic reference. However, search engines have their own algorithms based on very complex factors to assess a domain or site page.

Tips for Increasing DA PA Blog Score

There are several things you can do to increase your blog's DA PA score. Actually, all the methods below are basic things that a blogger should do. What's difficult is staying consistent over a long period of time.

Get Quality Backlinks

Link sources from sites that have high authority are still an important and significant factor. Generally it can be obtained from domains with the extension .gov and .edu. But it's not always tied to those 2 extensions. Ordinary extensions such as .com or .net can also be classified as high authority if the site is trusted. Not just as long as there are lots of them, but they must really come from a trusted site. Don't be so obsessed with numbers that you carelessly spread backlinks to all sites, even to "bad" sites. Wow, that's dangerous. Later your blog could be considered spam by Google.

Content Quality

Nowadays there are lots of articles created by AI. If the content is connected and good, that's fine. The problem is if the article seems inconsequential and random just for the sake of quantity. In fact, quality must come first. Whether it's a blog with a specific niche or a mixed niche, aka a hodgepodge blog, make sure to create articles that provide solutions and answers to problems being faced by readers. Don't forget to be consistent! If you only write once a month, readers will quickly get bored and end up looking for another blog as an alternative.

Domain Age

The older a domain is, the higher its DA score tends to be. That's why many people hunt for old domains to make it easier to increase DA. If your blog is still new, don't be discouraged. Remember, the determining factor is not only domain age. Anyway, just create quality content!

On-Page SEO

On page SEO is page optimization carried out from within the blog itself, for example:
  • Domain name selection. Try to choose a domain that has the main keywords in it.
  • Permalink URL. Also insert keywords into the article slug or permalink.
  • Provide relevant internal links. Internal links are links to other articles that are still on the same blog that have similar topics. Make sure there are no internal links that lead to empty pages so that there are no broken links.
  • Also provide external links if necessary. External links are links that lead to other blogs. Don't worry that readers will "jump" out. In fact, this provides evidence that you always read from various sources in the process of creating articles. Remember, always provide external links to quality sites.
  • Do research to find keywords with high search volume. Also get derivative keywords to spread into the article.
  • Spread derivative keywords into each paragraph naturally, but not too many so they don't come across as spam and irritate readers.
  • Give a title and alt to each inserted image.

Traffic

The large amount of incoming traffic is also an important factor. But not as long as there are many. Readers who come directly by typing in the blog address and who come via SERP search results are considered quality natural traffic. This is different from readers who are brought in through paid methods such as Facebook Ads, Instagram Ads, or Google Ads. That doesn't mean you can't advertise. Please just try to invite new readers. If the blog is good, they will definitely come back without having to go through advertising.

Blog Page Speed

Readers tend to prefer blogs with a minimalist appearance and not a lot of distracting knick-knacks because their main goal in coming to your blog is to READ. The more details you install, the harder the page will load. Choose a template that is simple but still looks elegant.

Conclusion

REMEMBER, DA and PA were not created by Google. A high DA PA score does not mean your blog has good SEO. It's not uncommon for me to find services for quickly increasing DA PA scores in Facebook groups. This means that DA PA can still be tricked. Vice versa, a low DA PA score does not mean your blog will be less competitive in SERP. DA PA is only an initial benchmark for assessing a blog before it is analyzed more deeply.

If you open guest post type monetization, there is no harm in increasing DA PA naturally because there are still many local advertisers who provide a minimum DA requirement of 15 and above. Always put readers first before others. DA PA will slowly increase if the blog already has loyal readers.
Internal Server Error, How to Fix It and Its Causes

Internal Server Error, How to Fix It and Its Causes

You may have experienced when you want to visit a website, but what appears on your browser screen is not the website page you want, but an error message that says "Internal Server Error". What exactly happened? What causes the error message to appear? And how to deal with it?. In this article, we will explain the meaning, causes, and how to overcome Internal Server Error.

Internal Server Error

What is Internal Server Error?

Internal Server Error is one of the problems often experienced by website managers. This problem is characterized by the appearance of error messages such as "500 Internal Server Error", "HTTP 500 Internal Error", "Internal Server Error", or a blank white screen when accessing the website. Internal Server Error means that something is wrong on the server side that makes the server unable to respond to requests from browsers or clients.

Causes of Internal Server Error

Internal Server Error can be caused by various factors, both from the user, developer, and hosting provider side. Some common causes that often occur are:

Conflict of plugins used.

Plugins are additional programs used to add features or functions to a website. However, sometimes plugins can cause conflicts with other plugins, themes, or website code. This conflict can disrupt website performance and cause errors.

There is an error in the function of the theme used

Theme is the look or design of the website. Themes can also contain certain code or functionality related to the website. If there is an error in the code or function of the theme, the website can experience an error.

Corrupting of . htaccess

An .htaccess file is a configuration file used to regulate server behavior towards websites. This file can manage things like redirect, rewrite, cache, and others. If the .htaccess file is corrupted, incorrect, or inappropriate, the server could get an error.

PHP Memory Limit Issues

PHP Memory Limit is the maximum memory limit that can be used by PHP scripts on a website. If a website uses more memory than the specified limit, the website may experience errors. This can happen because the website contains too many scripts, images, or heavy content.

Incompatible version of PHP, WordPress, or other application

The version of PHP, WordPress, or other applications used on the website must match the version supported by the server. Otherwise, the website may experience errors. This can happen because of differences in features, functions, or security between different versions.

Virus, spoofing, or Trojan attacks

Viruses, spoofing, or trojans are malicious programs that can damage, steal, or alter data on websites. This program can enter websites through security holes, uploaded files, or clicked links. If the website is infected, the website can experience errors.

How to Resolve Internal Server Error

To overcome the Internal Server Error, there are several steps that can be done, including:

Clear Browser Cache

Browser cache is data stored by the browser to speed up the process of loading websites. However, browser caches can sometimes store incorrect or old data that can cause errors. To clear the browser cache, you can use the Ctrl + F5 key combination or follow the guidelines according to the browser used.

Disable problematic plugins

If the website uses plugins, try disabling one by one the plugins used and check whether the website still has errors. If the error goes away after disabling a specific plugin, that plugin caused the error. These plugins can be removed, replaced, or updated as needed.

Repair . corrupted htaccess

If the website uses an .htaccess file, try renaming the file to another name, such as htaccess.txt, and check if the website still has errors. If the error disappears, the .htaccess file caused the error. The .htaccess file can be recreated, repaired, or customized according to the server configuration.

Increase PHP Memory Limit

If the website uses more memory than the specified limit, try increasing the PHP Memory Limit by editing the php.ini, wp-config.php, or .htaccess file. You can follow the guidelines according to the hosting provider used. If you can't edit the file, you can contact the hosting provider for help.

Update your version of PHP, WordPress, or another application.

If the website uses a version of PHP, WordPress, or other applications that are not compatible with the server, try updating that version by downloading the latest version or following the guidelines according to the application used. If you can't update that version, you can contact your hosting provider for help.

Clean viruses, spoofing, or trojans.

If your website is infected by malware, try cleaning it using an antivirus, firewall, or other security application. You can follow the guidelines according to the application used. If you can't clean the website, you can contact the hosting provider for help.

Thus the article about the causes of Internal Server Error and how to overcome it. Hopefully this article is useful and can help you overcome the problems you are experiencing. If you still have difficulties or have questions, please contact us through our support service.
How to Optimize SEO Off Page 2024

How to Optimize SEO Off Page 2024

How to Optimize SEO Off Page 2024 - Do you feel that On Page SEO efforts such as keyword optimization alone are enough? Then, be confused because your website has not yet become number one in the SERPs? Well, it means that you still forget the role of Off Page SEO.

How to Optimize SEO Off Page

Off Page SEO is an optimization that focuses on the existence of outside support for the website. What is the full explanation?

Well, in this article we will not only explain what Off page SEO is but also how to optimize Off Page SEO and the differences between On Page vs Off Page SEO. 

What Is Off Page SEO?

Off Page SEO is an SEO optimization step that is done outside of your website. This optimization will support On Page SEO efforts that focus on improving the internal factors of your website. To implement Off Page SEO techniques well, you must use a variety of platforms. 

Starting from other websites, social media, to online forums. In short, Off Page SEO is not enough just to do link building as many believe. We'll explain it further in the How to Optimize section.

SEO On Page end SEO Off Page

Here's a quick example of the difference between On Page SEO vs Off Page SEO:
SEO On Page :
  • Spreading LSI keywords
  • Implementing SEO images
  • Install internal links
  • Pay attention to meta tags
SEO Off Page:
  • Doing link building
  • Increase social media engagement rate
  • Optimizing local SEO
  • Make use of online forums
You've got an idea of what to do to make your website number one, right? In essence, SEO optimization must be done internally and externally through various platforms.

What, then, is the significance of all those external efforts, huh?

Why Is Off Page SEO Important?

Off Page SEO is important because Off Page SEO also determines your ranking assessment on Google.

Google itself uses many factors to assess a website which includes internal and external factors. The factor is then calculated by a formula that Google has and is not widely publicized. However, some research such as those conducted by Moz, a company engaged in SEO, shows that Off Page SEO can affect up to 50% of Google's rating. That is, if you ignore Off Page SEO because you think On Page SEO is enough, then you need to do it from now on.

Not stopping there, Off Page SEO is also useful for building website credibility. Because Off Page SEO efforts are carried out on various platforms, if successful, your website will be found more often, especially in relevant niche markets. In the end, this condition will increase your credibility in the eyes of netizens and Google. That way you will be easier to get a high ranking because you are trusted by Google.

5 How to Optimize SEO Off Page

Here are five Off Page SEO techniques you can try:

1. Run Link Building

The first and most important way of optimizing Off Page SEO is link building. Link building is an activity to get links from other websites (backlinks).

Backlinks are one of the main factors in Google's assessment because the large number of links from various relevant websites indicates that the website is a reliable source. In fact, the number of backlinks on a website will indeed make the website occupy the best position in the search results. 

Websites that are ranked first on average have 3.8 times more backlinks than the second to tenth positions. However, make sure that you put up quality backlinks, yes. If you have a lot of backlinks, but they come from websites that are eclectic and irrelevant, then Google will consider them as spam.

Therefore, here are some Off Page link building SEO techniques that you can try:
  • Link building from content — Create quality content such as complete guideposts, infographics, and statistics. That way, other websites will make you a reference.
  • Guest blogging — Post your quality articles on other websites in which there are backlinks to your website.
  • Ego bait — Mention the name of the person or brand in your article so that it attracts that person to provide backlinks.
  • Broken link building — Work with other websites to use your content in place of other broken link content. 
  • Link reclamation — Reclaim backlinks on your website pages that have experienced a 404 error and have been fixed.

2. Increase EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. EAT is one of the indicators of the quality of a website in accordance with the Search Quality Evaluator. 

With EAT, Google knows how to trust a website. This means that Google can ensure that the search results displayed are the best and most accurate.

E-A-T includes an important Off Page SEO factor. Because, Google is increasingly aggressively fighting hoaxes or misinformation in search results. Especially, in the health field because it can be fatal. In addition, "delivering fast and accurate results" is Google's main selling point. If Google can't fulfill it, of course people will abandon it and switch to other search engines.

3. Pay Attention to Local SEO

If you have a business website, you can also use local SEO as a way of optimizing Off Page SEO.
Local SEO is a method to display your business on Google local searches. 

This SEO strategy makes it easier for customers to find your business because it displays the full business name with its address and contacts. In addition, local SEO also allows visitors to rate your business services and products.  

With these indicators, Google will be sure to recommend your business to more people. You will also get more visitors. Here are some ways to optimize local SEO that you can apply:
  • Complete your Google My Business profile. Starting from the complete location, phone number, operating hours, to photos.
  • Local keyword research. The goal is that you use a key that is indeed sought by local residents. To do your research, you can use free SEO tools such as Google Trends.
  • Get backlinks from local websites. For example, the websites of your business associates, clients, suppliers, and the like.
  • Add your business bio across multiple platforms. Starting from websites, social media, to marketplaces. The reason is, the more often your business biodata appears in the virtual universe, it means that your business is getting more and more popular. 

4. Increase Engagement on Social Media

Do you often promote website content on your social media? 

Well, one of these content marketing practices turns out to have an indirect effect on your Off Page SEO, you know. The condition is that the engagement rate such as the number of comments and likes must be high. 

According to research, the higher the engagement rate on the post, the higher your ranking on Google. Why is that?

The reason is simple: when the audience finds the content interesting and useful, the engagement for the content will be high. The engagement activity will be recorded on social media algorithms and continue to drive your content to be promoted to other users. For example, through feeds.

Well, this will certainly increase the popularity of your website. In effect, you have the opportunity to get backlinks, brand mentions, and reviews. Therefore, here are some tips to increase social media engagement rates that you can try:
  • Create quality content — your content must be relevant and be able to answer audience questions thoroughly. 
  • Post at the right hour — post content in the hour when your audience is active. According to CoSchedule, the best time to post is around 8 am and 2 pm.
  • Use relevant hashtags — making it easier for your posts to be discovered by the target audience. 

5. Take Advantage of Online Forums

Off Page SEO techniques through forums are actually starting to be abandoned. Because, many abuse forums as backlink spam. So, it resulted in Google's punishment instead.

Usually, website owners just enter a website link every time they reply to a comment without paying attention to the context. Sometimes it is also just a topic just for website promotion.

If you really want to use this method, be sure to provide a link that is relevant to the discussion in the forum. In addition, you must actively answer questions and create posts that raise the latest issues without focusing solely on link placement. 

That way, you will be seen as an expert by forum members. Of course, this also has a positive effect on the popularity of your website and it could be that they will provide backlinks to your website as well. 

Conclusion

Off Page SEO is an important effort that you must make so that your website gets ranked above Google. Some of the Off Page SEO efforts you need to do are:
  • Link Building
  • Website EAT Optimization
  • Local SEO Efforts
  • Increased Social Media Engagement
  • Active in Various Online Forums

By learning Off Page SEO, the credibility of your website will increase and your ranking in search results will be better. 

Hopefully, this article can help you understand how to optimize Off Page SEO. If you have any questions, you can leave them in the comments column. Good luck!
10 How to Lower the Bounce Rate of Websites and Blogs

10 How to Lower the Bounce Rate of Websites and Blogs

Websites and blogs can be the right way for you to connect with customers, potential customers, and visitors. However, this does not mean that it is without challenges because bounce rate is still a problem faced by many website owners.

10 How to Lower the Bounce Rate of Websites and Blogs

Haven't heard of the term bounce rate before? If you run Search Engine Optimization or SEO techniques, you should know these terms. In fact, you have to understand what a bounce rate is and what effect it has on your website and blog. To be able to better understand the bounce rate, you can listen to this one article which will also help provide a way to lower it.

What Is Bounce Rate?

Not all visitors are interested in browsing all the pages on your website, right? If they end up on the first page they've just visited, how can you turn them into potential customers?

This is where you have to understand what a bounce rate is and why website visitors simply leave the page they are visiting. Bounce rate is a percentage that comes from the data of visitors who immediately leave the website or blog after opening one page. 

A feature of Google Analytics, bounce rate allows you to analyze and find out whether visitors feel at home spending a long time on your website pages.

The smaller the percentage number displayed, the better your website page will be. There are so many things that affect the high bounce rate, such as poor user experience, poor quality content, and so on. Before checking the bounce rate, you can first make sure whether you already have a user-friendly website or not.

How to Check Bounce Rate?

If you want to know the bounce rate of your website or blog, you can use Google Analytics. However, make sure this Google tool is installed on your website. Next, perform the following steps.
  • First, open Google Analytics.
  • Then, you can directly click Behaviour > Overview, in the menu you will get the average website page.
  • Open the Full Report menu if you want to get a per-page bounce rate report.

How to Calculate Bounce Rate

Basically, the function of the bounce rate is to make it easier for website or blog owners to know the quality of each of their web pages. Although it has been calculated automatically by Google Analytics.

The higher the bounce rate of a website or blog, the worse the quality of the website's content is judged by search engines. Here's how the bounce rate percentage increases and how search engines see it.
  • 80% and above means very bad
  • 70% – 80% means bad
  • 50% – 70% means average
  • 30% – 50% means good
  • 20% and below means the website is perfect for visitors

How to Lower the Bounce Rate of Websites and Blogs

After doing the calculations and you feel unsatisfied with the quality of the website because the bounce rate is considered quite high, now you can find the right way to reduce the bounce rate. This is not impossible because it can be tried and then you can compare the results before and after. Here are some ways worth trying to lower the bounce rate.

Improve Website or Blog Design

One of the reasons why many visitors leave the website so quickly that it doesn't even take 10 seconds of visit is the appearance of the website itself. Most people nowadays prefer weighty and quality websites.

Therefore, you should make sure that your website is not only attractive, but also unique and professional. Visitors will feel at home lingering on a website or blog that has a decent empty space and attractive design patterns. If these two things are still not on your website, improve the design right now.

Increase Website Loading Speed

In addition to design, you also have to pay attention to website loading speed. If the bounce rate is still high, you should immediately check and test the loading time of your website using GTMetrix.

Visitors don't like to waste time just waiting for the website that is loading. Even though the website content is so good, it will not affect visitors if they cannot access the website quickly. A slow website can increase the possibility of a higher bounce rate. You can start optimizing website loading from now on.

Slow websites will also rank lower in Google search results or what is known as SERPs. Maybe there are still many who don't know that website speed is very influential on on-page SEO optimization that is run.

Show Responsive Pages

A website that is not responsive to mobile devices can certainly increase the overall bounce rate of the website. Nowadays, more and more people are using smartphones to access websites when they want to find what they need. That is why you must pay attention to the responsibility of a website or blog. It can also affect the user experience of the website. 

Improve Content Quality

Another thing that affects the bounce ratio of the website is the quality of the website or blog content. If the website speed is optimal, now is the time for you to check the content and quality of the existing content through the right content marketing. 

The content created should be easy to read so that visitors will spend their time reading the content to the end. In addition, website content must also be interesting because there are thousands of content on the internet that is indexed by search engines through web crawlers.

To make your content more interesting and easier to read, here are some tips that you can try.
  • Use short sentences because internet users are used to speed reading and prefer short paragraphs.
  • Make use of subheadings that will help readers find the key points of the article.
  • Use bullets or numbering to explain the benefits or points to note.
  • Bold some keywords but don't overdo it.
  • Use attractive visuals in the form of illustrative images, photos, infographics, or videos.
  • Ask a few questions in the content to invite reader participation rather than just reading the entire content.
  • End the content with a subheading in the form of a conclusion.

Make the Storyline Interesting

Although the content has been arranged neatly, but the storyline should not be messy. Make sure the storyline is arranged in an interesting way. There is so much content that you have to make outstanding among other content. 

If readers feel connected to the article they are reading, it means that the storyline you are using is good. This will make them read a story or even their own experience. Use pronouns that match the reader's language style.

Use Popups Appropriately

Popups can indeed help you get leads through blog subscribers or newsletters. However, popups are also not very liked by website visitors. If you want to use popups, just use them appropriately so as not to disturb visitors.

If visitors continue to be poked with popups, it is not impossible that they will be lazy to read the content on the website or blog so they decide to leave the page they are visiting.


Choose a Relevant Topic

Is your website getting high traffic? try to double-check where the traffic comes from whether it is from relevant keywords or not. The use of keywords that are not related to the products or services offered on the website has the potential to increase the bounce rate. 

To avoid this, do keyword research with high search volume. In addition, you also have to pay attention to whether the keyword is relevant to your product or not. 

Set Link to Open in New Tab

Usually, there are links in a content, both internal links and external links in the form of backlinks. Backlinks are links from one website that will direct visitors to another website. 

Platforms like WordPress set the reader to open a link or links in the same tab as the currently opened page. Unfortunately, it can ruin the reader's experience. Why is that? They have to press the back button to return to the previous page. Imagine if they opened many links at once while reading an article. This means that they have to repeatedly press the back or back button to return to the start page.

This not only tires readers but can also harm blog owners. The high exit rate makes the bounce rate also go up. Therefore, you must direct readers or visitors to a new tab when they click on the link in the anchor text in the article. That way, they can read the article from the link without having to leave the page that was previously read.

Design Call to Action (CTA) Buttons Well

After attracting visitors with headlines and interesting content, don't let you lose them just because of an unattractive Call to Action (CTA). If this happens, it is not impossible that the exit rate will be high. 

So, make sure that the CTA you're using is well-designed with attention to the various elements of the CTA itself. The text on the CTA button can lead the customer to click the button until they are on the page you are on. This will also reduce the bounce rate on the website or blog you manage.

Use Easy Navigation

To make your content easier to find, the website must have easy navigation. Visitors will enter the website page using navigation to find the content or information needed. Complicated navigation can make it difficult for visitors so that they will die your website. Give preference to the structure of the menu as well as use the drop-down menu items on the website. 

Conclusion

By knowing the bounce rate, you can find out how many visitors leave the website even if they have only visited one page at the beginning of their search. You can also find out the quality of website pages. So you can determine whether you should improve the quality of the page or not.

A high bounce rate will also make you lose the opportunity to get potential buyers or potential customers, right? 
5 Recommended SEO Checker and Audit Reports Tools Website

5 Recommended SEO Checker and Audit Reports Tools Website

As a website owner, of course we want our website ranking to be on the first page of search engines. To realize it is not an easy thing, because the website needs to be optimized with good SEO. SEO is one of the good strategies to improve the quality and quantity of traffic on a website, so that the website can be easily found in search engines.

Creating an SEO strategy to optimize a website is very important, but if the SEO effect you apply is not effective, you don't need to worry because now there are many SEO checkers and audit reports tools. With this tool we can measure the quality of the website from an SEO point of view. Now it is very easy to search or find it on the internet ranging from free to paid, depending on each need and of course there are differences between the two, which can usually be seen from what features can be accessed.

The existence of an SEO checker is very helpful in improving the quality of the website appropriately and effectively and can help in knowing various fundamental problems that can affect the performance of a website. Some of them are:
  • SEO problems technically
  • Website structure
  • On page SEO
  • Off page SEO
  • Contents
  • User experience problems
  • As well as a few other things

What components need to be optimized on a website?

At the optimization stage so that our website can be ranked high on the first page of search results, there are several aspects that we can optimize, namely On page, Off page, and technical SEO.

5 Recommended SEO Checker and Audit Reports Tools Website

It is clear that the parts that can be optimized are different aspects however, having the same goal is nothing but to get the best rankings on search engines. For these three aspects, the following is an explanation of the aspects that must be optimized which includes:

SEO On Page

On page SEO which can be referred to as on-site SEO is a way to optimize a website to get good rankings and organic traffic on search engines.

In addition to creating and delivering relevant and quality content, on-page SEO also includes optimizing attractive titles, tags, quality content, internal links as well as URLs and images. This is to ensure that the website has high authority and trust.

We should also always be updated about on page SEO as it has changed in a few years, so it is important to keep up and update on the latest way. If the on-page SEO on the website is good, then the content we create will be easily found by the target audience and can rank high on search engines.

SEO Off Page

Off page SEO is a step in optimizing SEO that is done outside the website you manage. This step is done to support on-page SEO that focuses on improving the internal factors of your website. In implementing off-page SEO optimally, you must use various supporting platforms such as online forums, social media, and other websites.

Link Building

Link building is a backlink building strategy or that aims to increase domain referral as an important factor that affects the increase in website rankings in search engines. Backlinks are links that are deliberately created in other websites that point to your main website. Link building itself is broadly 2 types, namely:

1. Internal Link Building
Internal link building itself is a strategy of building backlinks between one page and another page of your website (on the same website) and is interconnected or relevant.

2. External Link Building
While external link building uses other websites as a place to put links. Or in other words, you are looking for backlinks from outside websites that point to your website.

DA (Domain Authority)

Domain Authority is a score that shows how well a website ranks. The higher your DA score, the better the authority on your website for search engines.

PA (Page Authority)

Page Authority is the value of a page on a website for search engines.

Guest Blog

Guest blogging is an effort made by the owner of a certain website to put his web quality content into another website, for example done by being a guest writer on another site or blog.

Promotion

Promote certain content from your website to various potential platforms such as social media, YouTube, and other marketing platforms. This activity aims to attract the attention of the audience to visit your website.

Technical SEO

Technical SEO is an optimization done on the inside of the website. Technically, this optimization stage is the most difficult among other website components. The goal is to optimize the structure of the website so that its performance can be maximized and easily liked by search engine bots. The technical aspects of SEO itself include:
  • Website structure
  • Website speed
  • Site security (SSL)
  • XML Sitemap
  • Website layout
  • Website themes
  • Navigation
Because the better the structure of your website, the easier it is for search engines to get to know the website. As a result, search engines easily index your site to make it easier for the audience to find.

Recommended SEO Checker Tools

The following are some recommended tools that you can use in analyzing the performance of a website.

SEMrush

SEMRush is one of the free tools that is very well known to be effective in analyzing a website. What is the reason that SEMRush is so popular? 

5 Recommended SEO Checker and Audit Reports Tools Website

This is because SEMRush has complete tools. For example, website audits and keyword tracking so that they can identify the right keywords to use. SEMRush tools also have an interface that can be said to be quite easy, without taking a long time the user can analyze problems on the website and how to optimize them.

Screaming Frog

Screaming Frog is an SEO audit tool for analyzing and auditing technical SEO issues. Some of the audit results that Screaming Frog can identify include broken links, duplicate content, generate XML sitemaps, pages with less optimized metadata, and many more.

5 Recommended SEO Checker and Audit Reports Tools Website

These tools are available in both free and paid versions with different features. Obviously the paid ones have more complete features when compared to the free version.

Google Search Console

In the process of website optimization, Google Search Console is one of the free tools provided by Google. This tool is arguably important in supporting the website optimization process. Because it can provide information about graphs and user data organically, so it can help in monitoring the development of the website, especially in terms of SEO.

Google Search Console is one of the reliable tools for auditing website performance. With this tool you can find out the problems seen by Google when they crawl and index your website so that they can immediately make improvements.

Neilpatel

This SEO checker website is very well known in terms of SEO optimization as well as keywords. When compared to others, this Neilpatel has a simple layout and is easy for us to understand.

5 Recommended SEO Checker and Audit Reports Tools Website

This tool is divided into four main categories, namely Health Check (website SEO health condition), Critical Errors (problems on the website that must be overcome), Warnings, and Recommendations (optimization suggestions that must be done). In addition, you can also find out the site speed that greatly affects the quality of a website. With features and a user friendly interface, those of you who are still new to SEO know very well what steps must be taken to improve website performance.

Ahrefs

Ahrefs is one of the SEO tools commonly used to make reports on website audits, backlink analysis, URL rankings, competitive analysis, and others.

5 Recommended SEO Checker and Audit Reports Tools Website

Ahrefs also comes with How To Use information or a complete guide to each tool. So, anyone can use this SEO tool, both beginners and professionals. Some of Ahrefs' features can be used for free, but access is very limited. To get more access, there is a free trial for a few days.

Which SEO Checker and Audit Do You Use?

SEO checker is indeed quite effective for designing SEO strategies in optimizing your website. However, of course, expertise is needed in addition to relying on SEO checkers so that the SEO optimization you do is more optimal. Every SEO checker or SEO tool must have its own advantages, so there is no need to hesitate to collaborate more than one in optimizing the website you manage.

Those are 5 recommendations for SEO checker & audit reports tools that can be used for free. But to access more complete SEO features, you must use paid SEO tools to maximize your website optimization.