How to Optimize SEO Off Page 2024

How to Optimize SEO Off Page 2024 - Do you feel that On Page SEO efforts such as keyword optimization alone are enough? Then, be confused because your website has not yet become number one in the SERPs? Well, it means that you still forget the role of Off Page SEO.

Off Page SEO is an optimization that focuses on the existence of outside support for the website. What is the full explanation?

Well, in this article we will not only explain what Off page SEO is but also how to optimize Off Page SEO and the differences between On Page vs Off Page SEO. 

What Is Off Page SEO?

Off Page SEO is an SEO optimization step that is done outside of your website. This optimization will support On Page SEO efforts that focus on improving the internal factors of your website. To implement Off Page SEO techniques well, you must use a variety of platforms. 

Starting from other websites, social media, to online forums. In short, Off Page SEO is not enough just to do link building as many believe. We'll explain it further in the How to Optimize section.

SEO On Page end SEO Off Page

Here's a quick example of the difference between On Page SEO vs Off Page SEO:

SEO On Page :

• Spreading LSI keywords
• Implementing SEO images
• Install internal links
• Pay attention to meta tags

SEO Off Page:

• Doing link building
• Increase social media engagement rate
• Optimizing local SEO
• Make use of online forums

You've got an idea of what to do to make your website number one, right? In essence, SEO optimization must be done internally and externally through various platforms.

What, then, is the significance of all those external efforts, huh?

Why Is Off Page SEO Important?

Off Page SEO is important because Off Page SEO also determines your ranking assessment on Google.

Google itself uses many factors to assess a website which includes internal and external factors. The factor is then calculated by a formula that Google has and is not widely publicized. However, some research such as those conducted by Moz, a company engaged in SEO, shows that Off Page SEO can affect up to 50% of Google's rating. That is, if you ignore Off Page SEO because you think On Page SEO is enough, then you need to do it from now on.

Not stopping there, Off Page SEO is also useful for building website credibility. Because Off Page SEO efforts are carried out on various platforms, if successful, your website will be found more often, especially in relevant niche markets. In the end, this condition will increase your credibility in the eyes of netizens and Google. That way you will be easier to get a high ranking because you are trusted by Google.

5 How to Optimize SEO Off Page

Here are five Off Page SEO techniques you can try:

1. Run Link Building

The first and most important way of optimizing Off Page SEO is link building. Link building is an activity to get links from other websites (backlinks).

Backlinks are one of the main factors in Google's assessment because the large number of links from various relevant websites indicates that the website is a reliable source. In fact, the number of backlinks on a website will indeed make the website occupy the best position in the search results. 

Websites that are ranked first on average have 3.8 times more backlinks than the second to tenth positions. However, make sure that you put up quality backlinks, yes. If you have a lot of backlinks, but they come from websites that are eclectic and irrelevant, then Google will consider them as spam.

Therefore, here are some Off Page link building SEO techniques that you can try:

• Link building from content — Create quality content such as complete guideposts, infographics, and statistics. That way, other websites will make you a reference.
• Guest blogging — Post your quality articles on other websites in which there are backlinks to your website.
• Ego bait — Mention the name of the person or brand in your article so that it attracts that person to provide backlinks.
• Broken link building — Work with other websites to use your content in place of other broken link content. 
• Link reclamation — Reclaim backlinks on your website pages that have experienced a 404 error and have been fixed.

2. Increase EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. EAT is one of the indicators of the quality of a website in accordance with the Search Quality Evaluator. 

With EAT, Google knows how to trust a website. This means that Google can ensure that the search results displayed are the best and most accurate.

E-A-T includes an important Off Page SEO factor. Because, Google is increasingly aggressively fighting hoaxes or misinformation in search results. Especially, in the health field because it can be fatal. In addition, "delivering fast and accurate results" is Google's main selling point. If Google can't fulfill it, of course people will abandon it and switch to other search engines.

3. Pay Attention to Local SEO

If you have a business website, you can also use local SEO as a way of optimizing Off Page SEO.

Local SEO is a method to display your business on Google local searches. 

This SEO strategy makes it easier for customers to find your business because it displays the full business name with its address and contacts. In addition, local SEO also allows visitors to rate your business services and products.  

With these indicators, Google will be sure to recommend your business to more people. You will also get more visitors. Here are some ways to optimize local SEO that you can apply:

• Complete your Google My Business profile. Starting from the complete location, phone number, operating hours, to photos.
• Local keyword research. The goal is that you use a key that is indeed sought by local residents. To do your research, you can use free SEO tools such as Google Trends.
• Get backlinks from local websites. For example, the websites of your business associates, clients, suppliers, and the like.
• Add your business bio across multiple platforms. Starting from websites, social media, to marketplaces. The reason is, the more often your business biodata appears in the virtual universe, it means that your business is getting more and more popular. 

4. Increase Engagement on Social Media

Do you often promote website content on your social media? 

Well, one of these content marketing practices turns out to have an indirect effect on your Off Page SEO, you know. The condition is that the engagement rate such as the number of comments and likes must be high. 

According to research, the higher the engagement rate on the post, the higher your ranking on Google. Why is that?

The reason is simple: when the audience finds the content interesting and useful, the engagement for the content will be high. The engagement activity will be recorded on social media algorithms and continue to drive your content to be promoted to other users. For example, through feeds.

Well, this will certainly increase the popularity of your website. In effect, you have the opportunity to get backlinks, brand mentions, and reviews. Therefore, here are some tips to increase social media engagement rates that you can try:

• Create quality content — your content must be relevant and be able to answer audience questions thoroughly. 
• Post at the right hour — post content in the hour when your audience is active. According to CoSchedule, the best time to post is around 8 am and 2 pm.
• Use relevant hashtags — making it easier for your posts to be discovered by the target audience. 

5. Take Advantage of Online Forums

Off Page SEO techniques through forums are actually starting to be abandoned. Because, many abuse forums as backlink spam. So, it resulted in Google's punishment instead.

Usually, website owners just enter a website link every time they reply to a comment without paying attention to the context. Sometimes it is also just a topic just for website promotion.

If you really want to use this method, be sure to provide a link that is relevant to the discussion in the forum. In addition, you must actively answer questions and create posts that raise the latest issues without focusing solely on link placement. 

That way, you will be seen as an expert by forum members. Of course, this also has a positive effect on the popularity of your website and it could be that they will provide backlinks to your website as well. 

Conclusion

Off Page SEO is an important effort that you must make so that your website gets ranked above Google. Some of the Off Page SEO efforts you need to do are:

• Link Building
• Website EAT Optimization
• Local SEO Efforts
• Increased Social Media Engagement
• Active in Various Online Forums

By learning Off Page SEO, the credibility of your website will increase and your ranking in search results will be better. 

Hopefully, this article can help you understand how to optimize Off Page SEO. If you have any questions, you can leave them in the comments column. Good luck!