On-Page SEO To Optimize Content In Website

On-Page SEO To Optimize Content In Website - The first question is why should we learn SEO OnPage? Before we get the answer, consider the following discussion. One of the main factors of website can be how much on the first page of search engine is SEO. There are 2 SEO that we must learn and apply to our website, the OnPage and OffPage SEO.

But this time we will discuss about OnPage SEO. To ensure the content within our website is well optimized towards search engines, then learning OnPage SEO is one of the first stages we should do.

What is OnPage SEO? And Why Should We Learn OnPage SEO?

Why should we learn OnPage SEO? The answer is, because it matters. Not only that, learning SEO OnPage is one of the most important stages we have to do to optimize the content, as well as the pages that are in our website. In addition to optimizing the content contained in our website, doing SEO OnPage is also useful to facilitate visitors in exploring the content contained in our website.

In addition, we can also:

• Make our website visitors feel at home with the content of content that connects in our website (related to each other).
• Simplify the search engine to understand the structure of our website.
• Make visitors discover old content that might be useful to them.

Of course our main goal of doing SEO OnPage is for the convenience of our website visitors. Of the three options above, only one is useful for search engines, and two are useful for visitors. Therefore the main concept of OnPage SEO is for convenience for our website visitors.

Doing SEO OnPage can help our website optimized well, and it becomes the size of our website whether our website quality or not. The main factor in SEO OnPage is the content contained in our website. Why? Because search engines like Google for example, they want to always display information from certain websites of quality and useful to its users.

Quality content is content that:

• Understandable and also useful for others.
• Original (not COPAS)
• The topic of discussion is the same between the title and the contents.
• Make readers want to interact with our content.
• Makes the reader feel satisfied and gladly wants to share our content to social media or other media.
• Can be trusted.

Learning SEO-On Page is very easy. To do OnPage SEO in our website, then the content that we will create in the website CAN NOT:

• Lack of words, or no weight.
• Not original or COPAS results.
• Confusing to the reader (irregular word placement).

All three of the above are NOT in our content, as Google itself states that these three are not "content criteria favored by Google". Search engines like Google and Bing for example, always update their algorithms to understand the depth of content, so they can understand which content is qualified and which are not qualified.

Google users certainly want to find useful information for it, then Google will display the websites that have quality content was to his users when his users enter the keyword searched in the Google search field. Then what happen? Yes, these quality websites will be placed in the most important position of the first position or the first page on the Google search page.

How To Optimize On Keyword

What is Keyword? Keyword is a keyword that we enter into the search engine search field when we want to find an information. Keyword can determine where the position of our website is on the search engine search page, such as Google for example. So that our website is on a good page, like the first page. So it's good any page or content that is on our website at least there is 1 keyword optimized.

An easy way to optimize keywords for our content is to NOT include keywords without damaging the language structure. One of the mistakes in optimizing keywords is:

• Stacking keywords repeatedly or commonly called Keyword Stuffing.
• Optimizing more than one page with the same keyword or commonly called Keyword Cannibalization.

Usually, many errors that occur on Keyword Stuffing or stacking keywords in one page repeatedly. Of course it could have a negative impact on our website. It might get hit by Penalty all of a sudden

So it's good if we want to optimize SEO OnPage for our website, then better for content that does not use keywords or keywords repeatedly. Create content by giving priority to useful discussions for others without the need to reproduce keywords (repeatedly).

Factors That Make Learning OnPage SEO Could Be Successful

When learning SEO OnPage can be said to succeed when our website is on the first page of search engines. Factors that determine the success of a website optimization are:

1. Page Title

The page title is one of the most important factors we should optimize. Why? Because the first keyword displayed by the search engine to facilitate its user search is through the website title.

2. URL

URLs that include keywords in them will be well optimized and placed on the top page of the search page. A good URL is a short, long URL. Like the following example:

Examples of WRONG URLs: Khalistablog.com/how-to-make-content-content-and-also-benefits

Example of a TRUE URL: Khalistablog.com/make-content-content

If we see here is, the wrong URL is too long and does not fit into the keyword we are targeting. And, the correct URL is a short URL and accompanied by a targeted keyword.

3. Meta Description

Meta Description is a sentence that appears in the search. Aim to briefly describe the website pages displayed on the search page. If the meta description we created is too long, then the search engine will bypass the description we wrote earlier. Maximum length of keywords is 160 letters. Make sure we include keywords in the meta description we will make.

4. Drawings

The use of images can certainly beautify the content. Content that does not come with images in it will look boring for visitors who visit our website.

A good image is a picture that:

• Can explain the information to the reader (if it requires an image for more explanation such as: Data, Statistics, etc.)
• The size of the image dimension is as it would appear.
• JPG images for images that have many colors. And PNG images for images that have only a few colors.

5. External Link (Exit Link)

Google certainly likes websites that provide outbound links that usually refer to a source or research results from a discussion contained in our content. As an example if we make a discussion on our website like about how to treat the eyes with ,,,,,,,,,,, then we must include an outbound link to the website that contains sources of research on how to treat the eyes, but the outbound links must lead to the official website or can be said to be qualified.

6. Internal Link

Internal links can have a positive impact on our website. With internal links, our website visitors can easily search the old content of our website that may be useful for them. In addition, by linking the content between pages within our website, of course the structure of our website will be formed properly.

7. Website Load Speed

The speed of a website is certainly rated well by search engines, such as Google for example. As written on the Kissmetrics website, the speed of a website is important in the ranking of websites in search engines. Websites that have good page loading speed will be placed in the best position, such as the first position on the search page. Why loading speed can give a good impact to our website?

Since search engines (Google for example) want the best for their users, therefore search engines will display websites that have a good speed to display to search engine users so that their users do not have to wait too long just to get some information. Even Google will also lower the ranking of websites that have a slow speed, and also lower the website that is not mobile-friendly.

To improve website speed, of course we can use CDN service. Lots of CDN services that provide the best service to its users, we can choose which CDN service we think is best for us.

Here we learn SEO OnPage is not only prioritize the optimization for search engines only, but also prioritize for our website visitors. Readers of our website would be more pleased with the content that accompanied the image in it and certainly does not contain many keywords are repetitive (keyword stuffing).

The speed of a website is also certainly considered good by search engines, making us inevitably have to improve the speed of our website (even if you have a website that has a slow speed). And, OnPage SEO is good if done fairly and not excessive, because if excessive optimize, will be bad impact on our website, could be affected by Penalty for example.

That's the article on On-Page SEO To Optimize Content In Website. Hopefully with a short enough article this can be useful for us and good luck.

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