Google Algorithm 2018 and How to fix it
Google Algorithm 2018 and How to fix it - Bloggers, activists and SEO webmasters should always update with Google's latest algorithm, in order to win the competition to get first place on page one. As is known Google Algorithm is always updated, which makes position changes always possible.
So what about this year, what are some SEO trends going to happen in 2018? What does Google's algorithm look like in 2018, and how to deal with it? Looking back from last year's trend, here we present some of the SEO trends that will appear in 2018.
It is estimated that this year, AMP aka Accelerated Mobile Pages will be a factor affecting Google rankings. Mobile search index is predicted to get a larger search portion of Google. A reasonable move, considering more mobile Internet users than desktop.
The hope, with two different indexing between desktop and mobile, Google will adjust the search results with the device used. For example if someone googling with a mobile phone, then the preferred is a site whose content has been optimized for mobile devices.
Is there a ranking difference between desktop and mobile, if a site does not have a mobile version? So far not known. But obviously, the main factor is its performance and speed. If your site has not had a responsive web design or is not using AMP yet, now is a good time to start implementing it.
Voice search is expected to be used more and more. The use of digital assistants like Siri, Alexa, Google Assistant, and Bixby is expected to be more widely used in 2018, and means that someone will prioritize finding information using the digital assistant. This technology changes the way we communicate and process information. In fact, according to Google, 1 of 5 searches now comes from voice search.
In 2018 itself is expected smart home will be widely used, such as Amazon Alexa and Google Home. Given the smart home and digital assistant that is now integrated, then there is a big gap for SEO to optimize by voice.
It looks like we'll see a big change in search in 2018. When we talk about SEO strategy, voice-based search will give voice-based language search results instead of written language.
For example if you run a toy store online in Surabaya. Maybe if you've been using keywords like "toy store in Surabaya". Now you can be more creative by planting keywords "toy shop around wiyung road". One major impact that is expected to emerge is that search results will be tailored to the location and tone of the searcher's voice. You as an SEO practitioner should start shifting the focus to long and more detailed keywords, rather than simple short keywords.
Visual is preferred over mere text. Visual content has been proven to create more engagement and easier viral. Although Google has not released an official statement regarding this matter, but most SEO experts suspect social media and user behavior towards your content will later become factors that affect the ranking of your articles / content on Google.
If you want to improve engagement on your site, and win SEO in a more modern way, then 2018 is the right moment to improve the quality of your content with pictures and videos.
Insiders at Google say that backlinks do not disappear completely, but we need to look at link building in different ways. Instead of focusing on the quantity of links, it's time to focus on where your backlinks come from. No need to come from a big site, the most important is your backlink website is still setopik with sites that you hold.
Link building for SEO in 2018 will focus on building mutual relationships between sites. That is, a good backlink comes from the interaction between two sites that are organic and active.
You can be more active by contributing articles to other sites, whether it's guest authors or guest bloggers, or just sharing on editorial sites like Kompasiana. You need to shift your focus by building a few quality links instead of backlinks in a lot but being spammy.
Such are some of Google's algorithm changes in 2018 and how to deal with them. Google's algorithm is always changing and changes are often abrupt. Always updating with the development of Google's algorithm will keep your site ahead. Thank you for visiting.
So what about this year, what are some SEO trends going to happen in 2018? What does Google's algorithm look like in 2018, and how to deal with it? Looking back from last year's trend, here we present some of the SEO trends that will appear in 2018.
The existence of Mobile Based Index
It is estimated that this year, AMP aka Accelerated Mobile Pages will be a factor affecting Google rankings. Mobile search index is predicted to get a larger search portion of Google. A reasonable move, considering more mobile Internet users than desktop.
The hope, with two different indexing between desktop and mobile, Google will adjust the search results with the device used. For example if someone googling with a mobile phone, then the preferred is a site whose content has been optimized for mobile devices.
Is there a ranking difference between desktop and mobile, if a site does not have a mobile version? So far not known. But obviously, the main factor is its performance and speed. If your site has not had a responsive web design or is not using AMP yet, now is a good time to start implementing it.
Voice Search Results and Digital Assistant
Voice search is expected to be used more and more. The use of digital assistants like Siri, Alexa, Google Assistant, and Bixby is expected to be more widely used in 2018, and means that someone will prioritize finding information using the digital assistant. This technology changes the way we communicate and process information. In fact, according to Google, 1 of 5 searches now comes from voice search.
In 2018 itself is expected smart home will be widely used, such as Amazon Alexa and Google Home. Given the smart home and digital assistant that is now integrated, then there is a big gap for SEO to optimize by voice.
It looks like we'll see a big change in search in 2018. When we talk about SEO strategy, voice-based search will give voice-based language search results instead of written language.
For example if you run a toy store online in Surabaya. Maybe if you've been using keywords like "toy store in Surabaya". Now you can be more creative by planting keywords "toy shop around wiyung road". One major impact that is expected to emerge is that search results will be tailored to the location and tone of the searcher's voice. You as an SEO practitioner should start shifting the focus to long and more detailed keywords, rather than simple short keywords.
Content (Visual) is King
Visual is preferred over mere text. Visual content has been proven to create more engagement and easier viral. Although Google has not released an official statement regarding this matter, but most SEO experts suspect social media and user behavior towards your content will later become factors that affect the ranking of your articles / content on Google.
If you want to improve engagement on your site, and win SEO in a more modern way, then 2018 is the right moment to improve the quality of your content with pictures and videos.
Link Building Methods Changed
Insiders at Google say that backlinks do not disappear completely, but we need to look at link building in different ways. Instead of focusing on the quantity of links, it's time to focus on where your backlinks come from. No need to come from a big site, the most important is your backlink website is still setopik with sites that you hold.
Link building for SEO in 2018 will focus on building mutual relationships between sites. That is, a good backlink comes from the interaction between two sites that are organic and active.
You can be more active by contributing articles to other sites, whether it's guest authors or guest bloggers, or just sharing on editorial sites like Kompasiana. You need to shift your focus by building a few quality links instead of backlinks in a lot but being spammy.
Such are some of Google's algorithm changes in 2018 and how to deal with them. Google's algorithm is always changing and changes are often abrupt. Always updating with the development of Google's algorithm will keep your site ahead. Thank you for visiting.
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