How to Improve SEO Quality on Blog

How to Improve SEO Quality on Blog - SEO (Search Engine Optimization) is an important term when we talk about the digital world. A brand will be easier to find if the brand has a strong presence in the digital world. In this case SEO has a very important role. With good SEO, quality content can appear in Google search engine listings.

Dan Clarke, Founder and CEO of Disruptient talks about SEO strategies that can be used on our startup. Disruptient itself is a leading SEO and digital agency based in Singapore, has a portfolio of clients spread from Asia to the Middle East. One of Dan Clarke's top clients is Nissan, Adidas and Zalora. Dan Clarke categorizes these 12 Tips in 3 simple rules, following his review:

Hacking the Code

1. Indexing

Control how Google indexes the sites we create. To do this, we can tell Google not to copy the page to their servers using the "NOINDEX" tag. In addition, it can also use the file "robots.txt" and "sitemap.xml".

This is very helpful in filtering out any page we want to show on Google. So we can omit the test page, when let's say we're developing a site, or special pages that do not want to be published to Google.

2. Accessibility

Google has difficulty running Client Side Script like JavaScript. So, avoid excessive use of JavaScript. In addition, make sure the content is in the source code so that when JavaScript can not be loaded, users can still read the content that we create.

3. Site Access Speed

Responsive sites with loading speed will have high priority in search results. In addition, Google will also penalize sites that are not mobile-friendly by downgrading the sites that we have.

Content is King

1. High Quality Content

Content optimization is the main force of SEO. Google evaluates a site page based on the quality of the content they offer to users. Back again, Google wants their search results to help users get the information they're looking for.

2. Keyword

The use of keywords is an important part of SEO. One key rule is to search for keywords that are often sought by the market.

3. Content Structure

Write content with high editorial quality. Keep the content inside a page with a minimum of 350 words with a maximum of 1,500 words. If too much content is repeated or content "lacking", Google will assume that your site is spam and will likely be penalized.

4. Page Elements

These are the technical points in SEO optimization. When we build a site, make sure each URL has HTML tags like Title Tag, Description tag, Header, and Content. In addition, we can include canonical tags and OG tags or opengraph to associate pages with social media accounts that we have.

5. Keyword Density

Use appropriate keywords only. Use the right keyword ratios and write content with the primary purpose of informing others.

6. Duplicate Content

One content must have one URL. If we have the same content as say an ecommerce site with a variety of similar products, we can use canonical tags that act as URL bookmarks.

Getting Linked-in

1. Build Inside Link

Links from external sites can be regarded as a vote for our site in the eyes of Google. This is a very important factor because other metrics can be forged, but the use of these links is not easy even impossible to forge. Links from sites that have high rankings provide an overview of the relevance and importance of the site that we create.

2. Source Link

Not all sites have the same link value. Highly reputed sites have a better "link value". And say that if we get a little link from a quality source, it's better than getting lots of links from sites that are not qualified.

3. Paid Link

Buying links is the most taboo thing to do. And not recommended. But if it should be done in the form of advertorial or other, make sure we tag "NOFOLLOW" on the link.

Similarly tips that I can share about How to Improve SEO Quality on Blog. Hopefully with this short enough article can be useful and useful for us all. Good luck.