How to for Writing Title Tags to Increase CTR

How to for Writing Title Tags to Increase CTR - Without an interesting title that contains SEO elements, it seems difficult to get high amounts of organic traffic in the current era. Therefore, it is important for friends to understand the title tag carefully. Basically, the title tag is an element that plays an important role in content.

Why is that? The reason is, this element (title tag) will display the title of the article which can be identified by Google and users in search results/SERP. So, how important is the role of the title tag in increasing CTR? Then, how to optimize it? Just take a look at the following tips.

What are Title Tags?

In general, the title tag is an HTML code/element that functions to display the title of content or website pages. Through this tag, the title will later be displayed on SERP (Search Engine Result Pages), social media feeds and browser tabs. As an illustration, friends, here is an example of using the title tag code if it is in HTML.

<title>Your Content Title</title>

If you have set this code in HTML, the title tag will appear like this on the SERP: In the context of SEO, the title tag needs to be optimized well because it has the potential to bring CTR (click through rate) to your website.

If the CTR obtained increases/highs, then the traffic obtained will also increase. The reason is, this element will be first seen by users when searching on search engines.

If the title tag you write is not interesting, there is a big possibility that users will click on content from other websites that look more interesting. Through CTR, it is possible that this will also help friends to increase the conversion rate.

How to Write Title Tags to Increase CTR?

Title tags play an important role in your SEO strategy. If it is not optimized well, there is a big possibility that your content will lose to competitors. So, how do you write the right title tag?

1. Enter the target keyword

So that your content can be indexed well by Google, try to find the target keyword in the title tag. Why do you try it? Because, there is a moment where the target keywords used by us cannot be included in the title tag. As a result, it even looks forced.

For example, friends target the keyword "digital marketing is". If these keywords are included in the title tag, it will most likely look bad to users. For cases like that, you can just enter "digital marketing" in the title tag without the word "is".

2. Don't make it too long

Basically, Google will not give heavy sanctions if you write a long title tag. However, when you write it too long, there is a possibility that Google will cut it off when it appears on the SERP. 

In fact, not only that, Google is also likely to rewrite your title and it usually looks unreasonable. To avoid things like that, you should write your friends' title tag at a maximum of 60 characters.

Just a tip for friends, don't write the brand name in the title if you feel it's unnecessary and too long. Additionally, use symbols rather than letters to minimize the number of characters. For example, you can change the writing "and" to "&".

3. Avoid excessive use of keywords

This method is of course old and if applied in the current era, Google will definitely not give the best ranking on search engines. Even so, there are still some who insist on including several keywords in the title.

Remember, don't be afraid because keywords are not included explicitly in the title or other elements. The main thing you need to pay attention to is that the content provides high value and is useful for users. So, don't be too fixated on the target keyword and derivative keywords included in the title.

4. Adjust to search intent

Search intent is the reason behind a user searching for a query on a search engine. So, it could be said that there are various intentions behind users typing keywords and we as publishers need to understand that carefully.

The reason is, if the content we create does not match the search intent, there is a big possibility that it will be less competitive with other content that is more suitable. Therefore, you need to understand this element well, including when writing title tags.

For example, you want to create content about tips/how to learn SEO. So, the search intent leads to informational content. Thus, the title you create must be more informative and suit your target audience so you can get the best ranking on search engines.

5. Use numbers

When you search on search engines, you will often find content that has numbers in front of it such as "10 Recommended Tourist Attractions in Jogja", "7 Tips for Shrinking Your Stomach", and so on.

Basically, using these numbers can attract users to take action (click) on our content. Moreover, if the number of numbers is greater than other content. 

However, that doesn't mean we have to create listing articles with lots of numbers so that they look forced and don't pay attention to the value in the content.

Friends, you still prioritize content when creating listing articles. If it's worth giving a lot of points, make it as good as possible. However, if it's only a few points, it's best not to force yourself to add too much.

6. Use year

The fresher the content we present, the greater the opportunity to get the best ranking on search engines. However, the use of the year must also be considered in terms of the content. Make sure the content is truly up to date regarding the latest matters so that it provides interesting value for users.

So, don't give the year carelessly, but the content contains things that happened several years ago. For example, you want to create content about SEO best practices 2023.

However, in the content you embed the PBN (Private Blog Network) point where this practice is no longer relevant to apply today.

That's a brief explanation of the meaning of the title tag and how to write it correctly to optimize SEO, especially to increase CTR.

It should be noted that when writing title tags you should make them as attractive as possible so that they become a good hook for users. You can create several title options first and choose which one can be used as the title.

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