Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
DA and PA for SEO : Differences and How to Improve Them

DA and PA for SEO : Differences and How to Improve Them

DA (Domain Authority) and PA (Page Authority) are two terms that are often heard in the world of blogging. Both are often used as benchmarks in assessing the quality of a site or blog. The greater the value, the better the quality of the blog. High DA and PA values can be an indication that the blog has high credibility, reputation, authority and trust in the eyes of readers and search engines. In theory, if a blog has high DA and PA values, it will be easier for the blog to appear in search results (SERP).

It's not surprising that so many bloggers try various ways to increase the DA PA value of their blog. The similarity of the names of the two often makes new bloggers confused about the difference between DA and PA. I will try to explain it according to the knowledge and capacity that I have.

DA and PA for SEO : Differences and How to Improve Them

What is DA and PA?

DA and PA is a rating system developed by MOZ to measure blog quality. So it was NOT created by Google or Bing, which in fact are search engines. The score is calculated from 1 to 100. The higher the score, the more likely the blog is to appear on the first page of the SERP. To make it easier to explain DA and PA, let's say that DA is a house, while PA is every room in the house.

A house is a complete unit that is assessed based on many things, for example a clean front yard without weeds, the security level of doors and windows, decoration, whether access to each room is easy or not (partitioned or open concept house), to the cleanliness and tidiness of all the rooms in it. available. The better the house as a whole, the higher the resale value.

A house definitely has several rooms, for example a bedroom, kitchen, toilet, garage, living room, and so on. Each room has its own level of neatness, depending on the owner's personal preferences. For example, I prefer to stay in my room, so my private room tends to be more organized and diligently cleaned than the living room (because I rarely receive guests). Another example is the toilet. Having a sink is not an obligation, but if you have one, your toilet will get a plus point.

Understanding DA (Domain Authority)

DA is a reference for predicting the potential of a blog to appear on SERP. Like the house illustration above, DA is assessed from many aspects, for example trustworthy and high-quality content, domain age, and backlinks. Generally DA scores lower than PA because DA is assessed based on the overall evaluation, which takes longer to grow.

Understanding PA (Page Authority)

PA is an assessment of a specific site page, for example: Understanding Evergreen Content and Examples of Topics are pages that specifically discuss certain topics. If a page has a high PA value, it is likely to appear in the SERP.

Is DA PA Important?

Even though many bloggers are obsessed with increasing DA PA scores, it turns out that MOZ itself states that DA scores DO NOT affect blog ranking in SERP. DA data is obtained from the results of maching learning calculations made by MOZ which makes the scores fluctuate.

If you ask other people, everyone's answer will definitely be different about whether DA and PA are important or not (although I myself am sure, there will definitely be more people who answer "IMPORTANT"). So why are there still so many people checking DA PA scores? In my opinion, this is because DA PA is something that can be checked easily and many of the checking tools are free. Moreover, Google itself does not provide tools to measure site rankings. So at least we can measure and estimate at the beginning the quality of a blog.

Just imagine someone wants to rent your house. They see the overall appearance of the house and each room at a glance and quickly. To the naked eye, everything is fine, looks neat and clean. What tenants don't know is that the roof tiles in your house have holes in them and can cause leaks if it rains. Luckily, it was summer now so the renters wouldn't know about the shortage. In essence, the magnitude of the DA PA score cannot be used as an absolute assessment. There are still many other details that must be checked to determine the quality of the blog for sure. According to Garuda Backlink, a professional service that provides link building strategies, not all links are of equal value. There are certain factors that are taken into account, such as the level of relevance between linked pages, the quality of the content, and where the link is placed.

In short, it's about how link building happens naturally, not just because it looks natural! Links that provide a good user experience on a good page are worth more than hundreds of links that are just created for SEO purposes. So, the DA PA standard may be a basic reference. However, search engines have their own algorithms based on very complex factors to assess a domain or site page.

Tips for Increasing DA PA Blog Score

There are several things you can do to increase your blog's DA PA score. Actually, all the methods below are basic things that a blogger should do. What's difficult is staying consistent over a long period of time.

Get Quality Backlinks

Link sources from sites that have high authority are still an important and significant factor. Generally it can be obtained from domains with the extension .gov and .edu. But it's not always tied to those 2 extensions. Ordinary extensions such as .com or .net can also be classified as high authority if the site is trusted. Not just as long as there are lots of them, but they must really come from a trusted site. Don't be so obsessed with numbers that you carelessly spread backlinks to all sites, even to "bad" sites. Wow, that's dangerous. Later your blog could be considered spam by Google.

Content Quality

Nowadays there are lots of articles created by AI. If the content is connected and good, that's fine. The problem is if the article seems inconsequential and random just for the sake of quantity. In fact, quality must come first. Whether it's a blog with a specific niche or a mixed niche, aka a hodgepodge blog, make sure to create articles that provide solutions and answers to problems being faced by readers. Don't forget to be consistent! If you only write once a month, readers will quickly get bored and end up looking for another blog as an alternative.

Domain Age

The older a domain is, the higher its DA score tends to be. That's why many people hunt for old domains to make it easier to increase DA. If your blog is still new, don't be discouraged. Remember, the determining factor is not only domain age. Anyway, just create quality content!

On-Page SEO

On page SEO is page optimization carried out from within the blog itself, for example:
  • Domain name selection. Try to choose a domain that has the main keywords in it.
  • Permalink URL. Also insert keywords into the article slug or permalink.
  • Provide relevant internal links. Internal links are links to other articles that are still on the same blog that have similar topics. Make sure there are no internal links that lead to empty pages so that there are no broken links.
  • Also provide external links if necessary. External links are links that lead to other blogs. Don't worry that readers will "jump" out. In fact, this provides evidence that you always read from various sources in the process of creating articles. Remember, always provide external links to quality sites.
  • Do research to find keywords with high search volume. Also get derivative keywords to spread into the article.
  • Spread derivative keywords into each paragraph naturally, but not too many so they don't come across as spam and irritate readers.
  • Give a title and alt to each inserted image.

Traffic

The large amount of incoming traffic is also an important factor. But not as long as there are many. Readers who come directly by typing in the blog address and who come via SERP search results are considered quality natural traffic. This is different from readers who are brought in through paid methods such as Facebook Ads, Instagram Ads, or Google Ads. That doesn't mean you can't advertise. Please just try to invite new readers. If the blog is good, they will definitely come back without having to go through advertising.

Blog Page Speed

Readers tend to prefer blogs with a minimalist appearance and not a lot of distracting knick-knacks because their main goal in coming to your blog is to READ. The more details you install, the harder the page will load. Choose a template that is simple but still looks elegant.

Conclusion

REMEMBER, DA and PA were not created by Google. A high DA PA score does not mean your blog has good SEO. It's not uncommon for me to find services for quickly increasing DA PA scores in Facebook groups. This means that DA PA can still be tricked. Vice versa, a low DA PA score does not mean your blog will be less competitive in SERP. DA PA is only an initial benchmark for assessing a blog before it is analyzed more deeply.

If you open guest post type monetization, there is no harm in increasing DA PA naturally because there are still many local advertisers who provide a minimum DA requirement of 15 and above. Always put readers first before others. DA PA will slowly increase if the blog already has loyal readers.
How to Optimize SEO Off Page 2024

How to Optimize SEO Off Page 2024

How to Optimize SEO Off Page 2024 - Do you feel that On Page SEO efforts such as keyword optimization alone are enough? Then, be confused because your website has not yet become number one in the SERPs? Well, it means that you still forget the role of Off Page SEO.

How to Optimize SEO Off Page

Off Page SEO is an optimization that focuses on the existence of outside support for the website. What is the full explanation?

Well, in this article we will not only explain what Off page SEO is but also how to optimize Off Page SEO and the differences between On Page vs Off Page SEO. 

What Is Off Page SEO?

Off Page SEO is an SEO optimization step that is done outside of your website. This optimization will support On Page SEO efforts that focus on improving the internal factors of your website. To implement Off Page SEO techniques well, you must use a variety of platforms. 

Starting from other websites, social media, to online forums. In short, Off Page SEO is not enough just to do link building as many believe. We'll explain it further in the How to Optimize section.

SEO On Page end SEO Off Page

Here's a quick example of the difference between On Page SEO vs Off Page SEO:
SEO On Page :
  • Spreading LSI keywords
  • Implementing SEO images
  • Install internal links
  • Pay attention to meta tags
SEO Off Page:
  • Doing link building
  • Increase social media engagement rate
  • Optimizing local SEO
  • Make use of online forums
You've got an idea of what to do to make your website number one, right? In essence, SEO optimization must be done internally and externally through various platforms.

What, then, is the significance of all those external efforts, huh?

Why Is Off Page SEO Important?

Off Page SEO is important because Off Page SEO also determines your ranking assessment on Google.

Google itself uses many factors to assess a website which includes internal and external factors. The factor is then calculated by a formula that Google has and is not widely publicized. However, some research such as those conducted by Moz, a company engaged in SEO, shows that Off Page SEO can affect up to 50% of Google's rating. That is, if you ignore Off Page SEO because you think On Page SEO is enough, then you need to do it from now on.

Not stopping there, Off Page SEO is also useful for building website credibility. Because Off Page SEO efforts are carried out on various platforms, if successful, your website will be found more often, especially in relevant niche markets. In the end, this condition will increase your credibility in the eyes of netizens and Google. That way you will be easier to get a high ranking because you are trusted by Google.

5 How to Optimize SEO Off Page

Here are five Off Page SEO techniques you can try:

1. Run Link Building

The first and most important way of optimizing Off Page SEO is link building. Link building is an activity to get links from other websites (backlinks).

Backlinks are one of the main factors in Google's assessment because the large number of links from various relevant websites indicates that the website is a reliable source. In fact, the number of backlinks on a website will indeed make the website occupy the best position in the search results. 

Websites that are ranked first on average have 3.8 times more backlinks than the second to tenth positions. However, make sure that you put up quality backlinks, yes. If you have a lot of backlinks, but they come from websites that are eclectic and irrelevant, then Google will consider them as spam.

Therefore, here are some Off Page link building SEO techniques that you can try:
  • Link building from content — Create quality content such as complete guideposts, infographics, and statistics. That way, other websites will make you a reference.
  • Guest blogging — Post your quality articles on other websites in which there are backlinks to your website.
  • Ego bait — Mention the name of the person or brand in your article so that it attracts that person to provide backlinks.
  • Broken link building — Work with other websites to use your content in place of other broken link content. 
  • Link reclamation — Reclaim backlinks on your website pages that have experienced a 404 error and have been fixed.

2. Increase EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. EAT is one of the indicators of the quality of a website in accordance with the Search Quality Evaluator. 

With EAT, Google knows how to trust a website. This means that Google can ensure that the search results displayed are the best and most accurate.

E-A-T includes an important Off Page SEO factor. Because, Google is increasingly aggressively fighting hoaxes or misinformation in search results. Especially, in the health field because it can be fatal. In addition, "delivering fast and accurate results" is Google's main selling point. If Google can't fulfill it, of course people will abandon it and switch to other search engines.

3. Pay Attention to Local SEO

If you have a business website, you can also use local SEO as a way of optimizing Off Page SEO.
Local SEO is a method to display your business on Google local searches. 

This SEO strategy makes it easier for customers to find your business because it displays the full business name with its address and contacts. In addition, local SEO also allows visitors to rate your business services and products.  

With these indicators, Google will be sure to recommend your business to more people. You will also get more visitors. Here are some ways to optimize local SEO that you can apply:
  • Complete your Google My Business profile. Starting from the complete location, phone number, operating hours, to photos.
  • Local keyword research. The goal is that you use a key that is indeed sought by local residents. To do your research, you can use free SEO tools such as Google Trends.
  • Get backlinks from local websites. For example, the websites of your business associates, clients, suppliers, and the like.
  • Add your business bio across multiple platforms. Starting from websites, social media, to marketplaces. The reason is, the more often your business biodata appears in the virtual universe, it means that your business is getting more and more popular. 

4. Increase Engagement on Social Media

Do you often promote website content on your social media? 

Well, one of these content marketing practices turns out to have an indirect effect on your Off Page SEO, you know. The condition is that the engagement rate such as the number of comments and likes must be high. 

According to research, the higher the engagement rate on the post, the higher your ranking on Google. Why is that?

The reason is simple: when the audience finds the content interesting and useful, the engagement for the content will be high. The engagement activity will be recorded on social media algorithms and continue to drive your content to be promoted to other users. For example, through feeds.

Well, this will certainly increase the popularity of your website. In effect, you have the opportunity to get backlinks, brand mentions, and reviews. Therefore, here are some tips to increase social media engagement rates that you can try:
  • Create quality content — your content must be relevant and be able to answer audience questions thoroughly. 
  • Post at the right hour — post content in the hour when your audience is active. According to CoSchedule, the best time to post is around 8 am and 2 pm.
  • Use relevant hashtags — making it easier for your posts to be discovered by the target audience. 

5. Take Advantage of Online Forums

Off Page SEO techniques through forums are actually starting to be abandoned. Because, many abuse forums as backlink spam. So, it resulted in Google's punishment instead.

Usually, website owners just enter a website link every time they reply to a comment without paying attention to the context. Sometimes it is also just a topic just for website promotion.

If you really want to use this method, be sure to provide a link that is relevant to the discussion in the forum. In addition, you must actively answer questions and create posts that raise the latest issues without focusing solely on link placement. 

That way, you will be seen as an expert by forum members. Of course, this also has a positive effect on the popularity of your website and it could be that they will provide backlinks to your website as well. 

Conclusion

Off Page SEO is an important effort that you must make so that your website gets ranked above Google. Some of the Off Page SEO efforts you need to do are:
  • Link Building
  • Website EAT Optimization
  • Local SEO Efforts
  • Increased Social Media Engagement
  • Active in Various Online Forums

By learning Off Page SEO, the credibility of your website will increase and your ranking in search results will be better. 

Hopefully, this article can help you understand how to optimize Off Page SEO. If you have any questions, you can leave them in the comments column. Good luck!
What Factors can Affect Google Ranking?

What Factors can Affect Google Ranking?

Factors that can Affect Google Ranking - Did you know that there are more than 200 factors that affect a website's ranking on Google? That's why the competition on the first page of Google is so fierce. Google deliberately has many assessment factors in order to be fair and prevent manipulation.

But fortunately, you don't have to meet all those Google Ranking factors to get ranked first. Because, the 200 Google Ranking factors are not all the same weight. So, you better just focus your SEO strategy on the main factors that most influence Google's assessment, namely:
  • Content Quality
  • Backlinks
  • Search Intent
  • Website Speed
  • Mobile Friendly
  • Domain Authority
  • Keyword Optimization
  • Website Structure
  • Website Security
  • User Experience
  • Relevant Business Information

Google Ranking Factors Most Important

Google's algorithms are always updated and refined. So the main Google Ranking factors below are also subject to change at any time. 

What Factors can Affect Google Ranking?

For now, these 11 factors are indeed the main ones. However, if there are any changes in the future, we will update this article as soon as possible.

1. Content Quality

In 1996, Microsoft founder Bill Gates once said, "Content is King."  And 24 years later, his words are still valid. In Google's eyes, content is the King that should come first.

High-quality content will also rank high in SERPs or Google search results. So important, if the website meets most of the factors in this article but the content is perfunctory, the website will still not get the first rank. 

Cruel? Not really.

Because, this content quality factor can be said to be closely related to Google's mission. Google was created with the aim of providing useful information that is easily accessible to everyone. If the content is perfunctory, it means that it will not be useful, right?

2. Backlinks

The results of Off Page SEO efforts are also included in Google's ranking factors. One of them is backlinks.

Backlinks are links posted on other websites that point to your own website. The more backlinks, the more your website is considered important, useful, and trustworthy. 

Because, other websites do not hesitate to make you as a role model. Even if you're a competitor. This is why backlinks are one of the main factors in Google Ranking.

However, you should be careful with backlinks. Like content, backlinks must also be of high quality. So, you can't just carelessly receive backlinks from perfunctory websites. 

Your backlinks must be relevant and come from trusted websites with stable traffic. It's okay to have a small number of backlinks, as long as they are of high quality. Instead of perfunctory backlinks from obscure websites that are not connected at all.

3. Search Intent

In short, a search intent is what that such user is actually looking for on Google. If the user is looking for "catfish tips" then he is looking for tips/guides on how to catfish. Instead of looking for the history and origins of why catfish exist in Indonesia. 

Or when a user searches for "buy imported cats" it means that he is looking for a website that sells imported cats because he wants to buy them. Instead of looking for ways to smuggle imported cats from abroad.

If that's the case, Google won't give you the top spot. Because, your content is not useful and does not meet the needs of users. 

Therefore, every time you want to create content, make sure the discussion is in accordance with the user's search intent. To find out, you can do keyword research first.

4. Website Speed

Who is not resentful if they click on a website in Google search results, but the website does not open? 

Well, Google understands this very well. Google is aware that people want to get information quickly and don't want to linger to see loading icons spinning. So, Google will prioritize fast websites in its search results.

5. Mobile Friendly

Nowadays, smartphones are an indispensable aspect of modern human life. In fact, 52.2% of website traffic comes from mobile devices, you know. 

So, it is not surprising that in 2018, Google implemented a new algorithm, namely the Google Mobile First Index.The algorithm prioritizes website performance on mobile devices rather than on computers. 

This means that websites that are heavy to open and have a messy appearance when accessed via a smartphone, the ranking will fall freely. In fact, you can say goodbye to page one of Google.

6. Domain Authority

It can be said that the Domain Authority (DA) is Google's way of assessing the reputation and expertise of a website on the topics discussed. In other words, the higher the score (0 – 100), the more Google believes that you are indeed an expert in the topic and can provide quality content. 

As a result, websites with high scores are likely to be positioned higher in search results. The same as when in schools where students get good grades, it is more likely to get a top 10 ranking.

7. Keyword Optimization

People search for something on Google using certain keywords. So it is common for keywords to be a factor that affects website ranking on Google. Therefore, you must ensure that the published content has been optimized for keywords.

This keyword optimization is also known as On Page SEO. Where you don't just include keywords in the content. But also on meta descriptions, images, title tags, and many others. 

8. Website Structure

In addition to the content structure discussed above, the website structure turns out to be also the main factor in Google Ranking, you know. 

Why is that? Because, the neat structure makes it easier for Googlebot to do the indexing process on your website.

In short, Googlebot is a web crawler responsible for getting your website into Google's database. So that your website will appear in search results when users search for certain keywords on Google. Well, this process is called indexing. 

9. Website Security

Cybercrime is becoming more rampant day by day. In fact, there are around 90 thousand hacker attacks on WordPress every minute, you know.

So, it's no wonder that Google has made security a factor that affects website rankings since 2014. Google doesn't want to display an unsafe website at the top because it's the same as telling users to enter the crocodile cage. 

10. User Experience

User experience is how the visitor experiences interacting with your website. Does the visitor find it difficult to find what he needs? Or the interaction went smoothly and they easily found it? 

Well, you can guess that a website with poor UX will not be prioritized by Google in the top position of the search results. Because, the website makes it difficult for visitors and makes them frustrated.

Then, how can Google know which websites with good UX and bad ones? Do users report it to Google? 

No, it's not like that. Instead, Google uses advanced artificial intelligence (AI) called RankBrain. RankBrain assesses your website's UX based on three factors:
  • CTR - CTR (click-through-rate) is the percentage of how many people click on your website in Google search results. For example, your website appears on Google 1000 times with the keyword "kitten", but only in search clicks 100 times. Well, that means your CTR is 10%. Google considers a high CTR to be a sign that the website is relevant and solutive to searchers. 
  • Bounce Rate - In short, bounce rate is the percentage of people who leave your website immediately after opening a page without having any interaction. Just clicking on a menu or a link is not. Well, in contrast to CTR, a high bounce rate actually indicates a bad thing. The higher your bounce rate percentage means that the quality of the content on the page is very low. Either because it doesn't match the search intent, doesn't update, misleads, or other reasons. If that's the case, Google won't give you the top position because your website is useless and irrelevant. 
  • Dwell Time - Dwell time is how much time a visitor spends on your website after clicking on it from Google search results. The higher the dwell time, the better. Yup, dwell time is almost similar to the bounce rate above. The difference is, the bounce rate focuses on one page only, while the dwell time is on your entire website.

11. Clear and Consistent Business Information

This last Google Ranking factor applies specifically to those of you who have an online business. Google ranks the brands it considers the most credible, trusted, and relevant in its search results. So, the clearer and more consistent your business-related information on the internet, the more Google will prioritize it.

This Google Ranking Factor is also called Local SEO and there are at least three things you should pay attention to:
  • The same name, full address, and phone number when displayed in various places;
  • Have signed up for and completed a profile on Google My Business;
  • Have consumer reviews on Google and other review websites;

Those are some of the factors that can affect Google Ranking in 2023. If you have any questions, there is no need to be shy about leaving them in the comments below. We will be happy to answer them. Good luck with your SEO strategy
10 How to Lower the Bounce Rate of Websites and Blogs

10 How to Lower the Bounce Rate of Websites and Blogs

Websites and blogs can be the right way for you to connect with customers, potential customers, and visitors. However, this does not mean that it is without challenges because bounce rate is still a problem faced by many website owners.

10 How to Lower the Bounce Rate of Websites and Blogs

Haven't heard of the term bounce rate before? If you run Search Engine Optimization or SEO techniques, you should know these terms. In fact, you have to understand what a bounce rate is and what effect it has on your website and blog. To be able to better understand the bounce rate, you can listen to this one article which will also help provide a way to lower it.

What Is Bounce Rate?

Not all visitors are interested in browsing all the pages on your website, right? If they end up on the first page they've just visited, how can you turn them into potential customers?

This is where you have to understand what a bounce rate is and why website visitors simply leave the page they are visiting. Bounce rate is a percentage that comes from the data of visitors who immediately leave the website or blog after opening one page. 

A feature of Google Analytics, bounce rate allows you to analyze and find out whether visitors feel at home spending a long time on your website pages.

The smaller the percentage number displayed, the better your website page will be. There are so many things that affect the high bounce rate, such as poor user experience, poor quality content, and so on. Before checking the bounce rate, you can first make sure whether you already have a user-friendly website or not.

How to Check Bounce Rate?

If you want to know the bounce rate of your website or blog, you can use Google Analytics. However, make sure this Google tool is installed on your website. Next, perform the following steps.
  • First, open Google Analytics.
  • Then, you can directly click Behaviour > Overview, in the menu you will get the average website page.
  • Open the Full Report menu if you want to get a per-page bounce rate report.

How to Calculate Bounce Rate

Basically, the function of the bounce rate is to make it easier for website or blog owners to know the quality of each of their web pages. Although it has been calculated automatically by Google Analytics.

The higher the bounce rate of a website or blog, the worse the quality of the website's content is judged by search engines. Here's how the bounce rate percentage increases and how search engines see it.
  • 80% and above means very bad
  • 70% – 80% means bad
  • 50% – 70% means average
  • 30% – 50% means good
  • 20% and below means the website is perfect for visitors

How to Lower the Bounce Rate of Websites and Blogs

After doing the calculations and you feel unsatisfied with the quality of the website because the bounce rate is considered quite high, now you can find the right way to reduce the bounce rate. This is not impossible because it can be tried and then you can compare the results before and after. Here are some ways worth trying to lower the bounce rate.

Improve Website or Blog Design

One of the reasons why many visitors leave the website so quickly that it doesn't even take 10 seconds of visit is the appearance of the website itself. Most people nowadays prefer weighty and quality websites.

Therefore, you should make sure that your website is not only attractive, but also unique and professional. Visitors will feel at home lingering on a website or blog that has a decent empty space and attractive design patterns. If these two things are still not on your website, improve the design right now.

Increase Website Loading Speed

In addition to design, you also have to pay attention to website loading speed. If the bounce rate is still high, you should immediately check and test the loading time of your website using GTMetrix.

Visitors don't like to waste time just waiting for the website that is loading. Even though the website content is so good, it will not affect visitors if they cannot access the website quickly. A slow website can increase the possibility of a higher bounce rate. You can start optimizing website loading from now on.

Slow websites will also rank lower in Google search results or what is known as SERPs. Maybe there are still many who don't know that website speed is very influential on on-page SEO optimization that is run.

Show Responsive Pages

A website that is not responsive to mobile devices can certainly increase the overall bounce rate of the website. Nowadays, more and more people are using smartphones to access websites when they want to find what they need. That is why you must pay attention to the responsibility of a website or blog. It can also affect the user experience of the website. 

Improve Content Quality

Another thing that affects the bounce ratio of the website is the quality of the website or blog content. If the website speed is optimal, now is the time for you to check the content and quality of the existing content through the right content marketing. 

The content created should be easy to read so that visitors will spend their time reading the content to the end. In addition, website content must also be interesting because there are thousands of content on the internet that is indexed by search engines through web crawlers.

To make your content more interesting and easier to read, here are some tips that you can try.
  • Use short sentences because internet users are used to speed reading and prefer short paragraphs.
  • Make use of subheadings that will help readers find the key points of the article.
  • Use bullets or numbering to explain the benefits or points to note.
  • Bold some keywords but don't overdo it.
  • Use attractive visuals in the form of illustrative images, photos, infographics, or videos.
  • Ask a few questions in the content to invite reader participation rather than just reading the entire content.
  • End the content with a subheading in the form of a conclusion.

Make the Storyline Interesting

Although the content has been arranged neatly, but the storyline should not be messy. Make sure the storyline is arranged in an interesting way. There is so much content that you have to make outstanding among other content. 

If readers feel connected to the article they are reading, it means that the storyline you are using is good. This will make them read a story or even their own experience. Use pronouns that match the reader's language style.

Use Popups Appropriately

Popups can indeed help you get leads through blog subscribers or newsletters. However, popups are also not very liked by website visitors. If you want to use popups, just use them appropriately so as not to disturb visitors.

If visitors continue to be poked with popups, it is not impossible that they will be lazy to read the content on the website or blog so they decide to leave the page they are visiting.


Choose a Relevant Topic

Is your website getting high traffic? try to double-check where the traffic comes from whether it is from relevant keywords or not. The use of keywords that are not related to the products or services offered on the website has the potential to increase the bounce rate. 

To avoid this, do keyword research with high search volume. In addition, you also have to pay attention to whether the keyword is relevant to your product or not. 

Set Link to Open in New Tab

Usually, there are links in a content, both internal links and external links in the form of backlinks. Backlinks are links from one website that will direct visitors to another website. 

Platforms like WordPress set the reader to open a link or links in the same tab as the currently opened page. Unfortunately, it can ruin the reader's experience. Why is that? They have to press the back button to return to the previous page. Imagine if they opened many links at once while reading an article. This means that they have to repeatedly press the back or back button to return to the start page.

This not only tires readers but can also harm blog owners. The high exit rate makes the bounce rate also go up. Therefore, you must direct readers or visitors to a new tab when they click on the link in the anchor text in the article. That way, they can read the article from the link without having to leave the page that was previously read.

Design Call to Action (CTA) Buttons Well

After attracting visitors with headlines and interesting content, don't let you lose them just because of an unattractive Call to Action (CTA). If this happens, it is not impossible that the exit rate will be high. 

So, make sure that the CTA you're using is well-designed with attention to the various elements of the CTA itself. The text on the CTA button can lead the customer to click the button until they are on the page you are on. This will also reduce the bounce rate on the website or blog you manage.

Use Easy Navigation

To make your content easier to find, the website must have easy navigation. Visitors will enter the website page using navigation to find the content or information needed. Complicated navigation can make it difficult for visitors so that they will die your website. Give preference to the structure of the menu as well as use the drop-down menu items on the website. 

Conclusion

By knowing the bounce rate, you can find out how many visitors leave the website even if they have only visited one page at the beginning of their search. You can also find out the quality of website pages. So you can determine whether you should improve the quality of the page or not.

A high bounce rate will also make you lose the opportunity to get potential buyers or potential customers, right? 
5 Recommended SEO Checker and Audit Reports Tools Website

5 Recommended SEO Checker and Audit Reports Tools Website

As a website owner, of course we want our website ranking to be on the first page of search engines. To realize it is not an easy thing, because the website needs to be optimized with good SEO. SEO is one of the good strategies to improve the quality and quantity of traffic on a website, so that the website can be easily found in search engines.

Creating an SEO strategy to optimize a website is very important, but if the SEO effect you apply is not effective, you don't need to worry because now there are many SEO checkers and audit reports tools. With this tool we can measure the quality of the website from an SEO point of view. Now it is very easy to search or find it on the internet ranging from free to paid, depending on each need and of course there are differences between the two, which can usually be seen from what features can be accessed.

The existence of an SEO checker is very helpful in improving the quality of the website appropriately and effectively and can help in knowing various fundamental problems that can affect the performance of a website. Some of them are:
  • SEO problems technically
  • Website structure
  • On page SEO
  • Off page SEO
  • Contents
  • User experience problems
  • As well as a few other things

What components need to be optimized on a website?

At the optimization stage so that our website can be ranked high on the first page of search results, there are several aspects that we can optimize, namely On page, Off page, and technical SEO.

5 Recommended SEO Checker and Audit Reports Tools Website

It is clear that the parts that can be optimized are different aspects however, having the same goal is nothing but to get the best rankings on search engines. For these three aspects, the following is an explanation of the aspects that must be optimized which includes:

SEO On Page

On page SEO which can be referred to as on-site SEO is a way to optimize a website to get good rankings and organic traffic on search engines.

In addition to creating and delivering relevant and quality content, on-page SEO also includes optimizing attractive titles, tags, quality content, internal links as well as URLs and images. This is to ensure that the website has high authority and trust.

We should also always be updated about on page SEO as it has changed in a few years, so it is important to keep up and update on the latest way. If the on-page SEO on the website is good, then the content we create will be easily found by the target audience and can rank high on search engines.

SEO Off Page

Off page SEO is a step in optimizing SEO that is done outside the website you manage. This step is done to support on-page SEO that focuses on improving the internal factors of your website. In implementing off-page SEO optimally, you must use various supporting platforms such as online forums, social media, and other websites.

Link Building

Link building is a backlink building strategy or that aims to increase domain referral as an important factor that affects the increase in website rankings in search engines. Backlinks are links that are deliberately created in other websites that point to your main website. Link building itself is broadly 2 types, namely:

1. Internal Link Building
Internal link building itself is a strategy of building backlinks between one page and another page of your website (on the same website) and is interconnected or relevant.

2. External Link Building
While external link building uses other websites as a place to put links. Or in other words, you are looking for backlinks from outside websites that point to your website.

DA (Domain Authority)

Domain Authority is a score that shows how well a website ranks. The higher your DA score, the better the authority on your website for search engines.

PA (Page Authority)

Page Authority is the value of a page on a website for search engines.

Guest Blog

Guest blogging is an effort made by the owner of a certain website to put his web quality content into another website, for example done by being a guest writer on another site or blog.

Promotion

Promote certain content from your website to various potential platforms such as social media, YouTube, and other marketing platforms. This activity aims to attract the attention of the audience to visit your website.

Technical SEO

Technical SEO is an optimization done on the inside of the website. Technically, this optimization stage is the most difficult among other website components. The goal is to optimize the structure of the website so that its performance can be maximized and easily liked by search engine bots. The technical aspects of SEO itself include:
  • Website structure
  • Website speed
  • Site security (SSL)
  • XML Sitemap
  • Website layout
  • Website themes
  • Navigation
Because the better the structure of your website, the easier it is for search engines to get to know the website. As a result, search engines easily index your site to make it easier for the audience to find.

Recommended SEO Checker Tools

The following are some recommended tools that you can use in analyzing the performance of a website.

SEMrush

SEMRush is one of the free tools that is very well known to be effective in analyzing a website. What is the reason that SEMRush is so popular? 

5 Recommended SEO Checker and Audit Reports Tools Website

This is because SEMRush has complete tools. For example, website audits and keyword tracking so that they can identify the right keywords to use. SEMRush tools also have an interface that can be said to be quite easy, without taking a long time the user can analyze problems on the website and how to optimize them.

Screaming Frog

Screaming Frog is an SEO audit tool for analyzing and auditing technical SEO issues. Some of the audit results that Screaming Frog can identify include broken links, duplicate content, generate XML sitemaps, pages with less optimized metadata, and many more.

5 Recommended SEO Checker and Audit Reports Tools Website

These tools are available in both free and paid versions with different features. Obviously the paid ones have more complete features when compared to the free version.

Google Search Console

In the process of website optimization, Google Search Console is one of the free tools provided by Google. This tool is arguably important in supporting the website optimization process. Because it can provide information about graphs and user data organically, so it can help in monitoring the development of the website, especially in terms of SEO.

Google Search Console is one of the reliable tools for auditing website performance. With this tool you can find out the problems seen by Google when they crawl and index your website so that they can immediately make improvements.

Neilpatel

This SEO checker website is very well known in terms of SEO optimization as well as keywords. When compared to others, this Neilpatel has a simple layout and is easy for us to understand.

5 Recommended SEO Checker and Audit Reports Tools Website

This tool is divided into four main categories, namely Health Check (website SEO health condition), Critical Errors (problems on the website that must be overcome), Warnings, and Recommendations (optimization suggestions that must be done). In addition, you can also find out the site speed that greatly affects the quality of a website. With features and a user friendly interface, those of you who are still new to SEO know very well what steps must be taken to improve website performance.

Ahrefs

Ahrefs is one of the SEO tools commonly used to make reports on website audits, backlink analysis, URL rankings, competitive analysis, and others.

5 Recommended SEO Checker and Audit Reports Tools Website

Ahrefs also comes with How To Use information or a complete guide to each tool. So, anyone can use this SEO tool, both beginners and professionals. Some of Ahrefs' features can be used for free, but access is very limited. To get more access, there is a free trial for a few days.

Which SEO Checker and Audit Do You Use?

SEO checker is indeed quite effective for designing SEO strategies in optimizing your website. However, of course, expertise is needed in addition to relying on SEO checkers so that the SEO optimization you do is more optimal. Every SEO checker or SEO tool must have its own advantages, so there is no need to hesitate to collaborate more than one in optimizing the website you manage.

Those are 5 recommendations for SEO checker & audit reports tools that can be used for free. But to access more complete SEO features, you must use paid SEO tools to maximize your website optimization.
What Makes a Blog Have so many Visitor?

What Makes a Blog Have so many Visitor?

What makes a blog have so many visitors? - Have you guys noticed how a blog develops!? Have you ever asked what makes a blog have high visitor traffic (traffic)!? For those of you who also have a blog, you may have understood how to get up and down a blog writer, starting from attracting visitors, looking for appropriate themes and writing materials, improving the quality of the blog, organizing and coding the syntax of the blog page builder, learning web programming (HTML, CSS, and JS).

What Makes a Blog Have so many Visitor?
What Makes a Blog Have so many Visitor?

Being a blog writer is not something easy and instant, there are many parts that need to be considered and many things that need to be done. Everyone has their own motivation to write and build a blog. Most blog writers are probably inspired by the income that can be earned by just writing on a blog. But whatever it is as long as it can bring benefits to others does not matter.

Today the blogging world has grown rapidly, according to statistical data has registered more than 300 million domains as of 2017. Based on this, it can be said that the competition among blog writers is becoming increasingly elite. A blog is able to develop according to the development of its author, but even so sometimes one's own blog is still unable to achieve the desired traffic. Then what makes the traffic of a blog can increase!? There are several things that become a source of energy for a blog, which can be a strength for a blog writer to create a blog the way he wants. Then what are these things, look carefully at the following things, maybe it can be a motivation for you.

Writer

Like a piece of hardware, the author is a processor for a blog. The most important and most influential part of the future of a blog. In the hands of a reliable writer, a blog will become a star in cyberspace and top rankings for relevant search results. Quality writers will certainly be able to produce quality writing, therefore the author is the first factor that affects the traffic of a blog. Friends need to know, especially for fellow blog writers, that if an author stops writing for a long time, it will be quite influential for his blog. The longer the traffic of a blog will decrease when for a long time it is not filled with writing. Therefore, a blog writer must keep his blog up to date so that blog traffic continues to increase.

If you are a writer or are going to be a blog writer, try to make small changes to yourself. First, by deciding to choose a simple and noble intention, there should be no no-no intentions, let alone bad intentions, because in fact the power of God remains even in cyberspace. Try to be sincere in helping others by providing information that is not a hoax, accurate, useful, does not vilify certain parties or individuals, does not invite ugliness, does not pit it, and most importantly does not steal the results of other people's writings. Try writing about things you like, make writing that comes from your heart, because the writing will make you comfortable and flexible in writing, don't just stick to writing about popular things because it will only make you a small part of the group of people who pursue popularity.

Make writing that is close to your life and daily life, it will make your writing sharper and wider because it has become part of your environment. The most optimal thing is to create writing that is sourced from your experience, please share your experience, then that way visitors will come by themselves. If you have expertise in a certain field, try to create a blog that focuses on discussing it, create dense and high-quality content, it doesn't need much, as sufficient and as much as you can is the best. Make writing in easy-to-understand language, expand your references by reading, it will increase your vocabulary and make your writing style stand out.

Content

The content of a blog has a considerable influence on a blog, for friends who have tried to pit their fate against Google Adsense, of course knowing how important and how much influence content has as a factor in whether or not a blog is accepted as an adsense publisher. Blog content that is not a duplicate aka plagiarism result and contains dense information will make the blog quite a lot used as a reference on Google searches.

The content of a blog will also determine whether the blog can have a high income on Google Adsense or not, this is my experience of being rejected many times by Google Adsense until finally maximizing changes to the content and trying it again until finally it was successfully accepted in the umpteenth time. So if you are also trying to be part of a Google Adsense publisher, please try to create quality content.

Template

Who would have thought that this one is a fairly important factor that affects the traffic of a blog. It is undeniable that most blog owners who start trying to increase income from blogs will start first through optimizing the appearance and code of the blog, overall called blog templates. The template of a blog will not only affect the appearance of the blog itself, but will also affect in terms of the "personality" of the blog in the eyes of search engines.

What does that mean? An optimal blog template will maximize the index results from search engines against the content of the blog. In addition, the blog template will also affect the mood of the readers. The messier and more crowded the template of a blog will interfere with the comfort of visitors, especially if it has slowed down the blog page loading process. In the worst situation, even though the blog content is very adequate, the uncomfortable condition and appearance of the blog will actually make visitors choose to look elsewhere and rush away. Of course, this will affect the blog traffic in the future.

So be good at choosing a template, or if you are able you might try to create your own template, or at least modify the template obtained in a lawful way as a true blogger. My advice in choosing a template is look for a template that is as light as possible, pay attention to the loading speed generated from the template. Pay attention to the appearance of the template, if it is too crowded, you should forget it, in my opinion, the simpler and simpler the appearance of a blog, it will make visitors more comfortable.

Sharing

Be an active person in sharing and exploring your blog content. There are many ways you can share about your blog, the easiest is probably to copy the blog link/URL to your personal social media or fan page. But in my opinion, the most optimal thing is to share blog content by joining various forums and discussions about relevant things related to the blog.

Simply put, you can try by helping people's problems through discussion forums, both local forums and international forums. The most popular ones that you often encounter are probably Kaskus and Stackoverflow which are more widely covered internationally. Try to answer the problems of the people in it then don't forget to point to your blog for more complete information, it might be enough to help you.

Cover

Those are some things that you might be able to pay attention to about how to increase the traffic of a blog. In general, there are actually still several factors that may affect your blog traffic, such as SEO Optimization by adding good and correct meta tags, blogwalking, mobile friendly optimization, responsive templates, webmaster optimization, and others that you may know more than me.

But for me some of the above will probably be very effective if developed in the right way. If you want to discuss this post, please leave your comments in the comment box at the bottom of this page. The commenting system on this blog uses the Disqus service, but you can still comment without having to have a Disqus account. Or you can also send your response via the contact page of this blog, if you are not busy the admin will immediately reply to your response. Thank you, hope it is useful and bye.
How to Promote Your Blog Posts Quickly

How to Promote Your Blog Posts Quickly

How to Promote Your Blog Posts Quickly - Of course it is very important to have a blog post promotion strategy, just because without one, your content that is barely produced will not reach its full potential. Promoting your new blog posts in any valid way that you can is not something that is optional but is necessary for the success of your website.

Every time you publish new content, this is a great opportunity to reach out and tell your existing audience but also get new readers, followers or customers. The mistake made by many people is to publish new content and hope that it will be promoted magically on Facebook or Twitter and get the attraction or thousands of visitors themselves.

This might be true for established websites with a large number of readers. For smaller websites or blogs, it is your job to get out and spread the word about your new blog post. What you will read below is a complement to my existing posts on how to increase website traffic - where I explain the most important website promotion strategies you need to use.


In this post, you will learn about the 11 most popular ways to promote new content. You will also learn how not to promote your posts, if you want to avoid problems and minimize your risk of getting a penalty from Google, Facebook or other search engines.

11 Ways to Promote your New Blog Posts


To shorten the time, just look at the reviews that I have made below.

1. Publish your new post on your Facebook Business Page


Add your new post on your web site’s Facebook page. This will get the message out to your fans. In order for this method to have a return i.e. traffic from facebook or likes to your new blog post you need to have A LOT of facebook fans (likes) on your business page.

2. Share the Facebook post with your friends (facebook personal account)


Share with your facebook friends (using your personal facebook account), the facebook post you have already posted above. In other words go to your personal timeline and like and share the post directly from your business page.

3. Share your post on Google+


Repeat the same process with your Google+ business page and Google+ personal page i.e. Share the new post on your google+ business page and then share that post with your personal google+ circles.

4. Publish your post on Twitter


Tweet about your new post. You can do different tests to find out which is the best time to tweet in order to have the best possible return. Actually you need to do the same with facebook and google+ and find out the particular timeframe that you have most of your fans/followers online. The easiest ways to do this is post or tweet in the morning, afternoon or night for a week and identify which time period gives you more likes, tweets, +1 etc.

5. Customize your Social Posts


Try to avoid automated posts on facebook or twitter. Instead of posting automatically on facebook or twitter do the postings manually and follow up any comments. You can still use a scheduling tool like buffer, but try to make your titles interesting so that people will click or share.

6. Use a catchy description


Use a catchy description with your social media postings. Sometimes the title is not enough to get readers attention, so try to be creative but to the point (avoid long sentences or paragraphs).

7. Share the post on Pinterest


Pin to your pinterest boards. Assuming that you always have an image associated with your posts (if you don’t, it’s time to start using images for your most important posts – at least), pin that to your pinterest board.

8. Use StumbleUpon


Add to stumbleupon. Stumbleupon was online before facebook, google+ and twitter and it’s a great way to get traffic to your web site and spread the word about your new content. I like stumbleupon because it’s very easy to use; it works and gives you the opportunity to discover really cool web sites and blogs available on the web, you otherwise wouldn’t know about.

9. Let your email subscribers know


Many web sites allow users to register to their newsletters but they never actually send a newsletter out. If you have an email newsletter configured make sure that your new posts are emailed to your subscribers.

10. RSS Feed


RSS is still one of the most effective ways to promote your web site and content. People who subscribe to your feed do it for one particular reason i.e. to get your updates so they are more likely to interact (share on their social media channels) with your posts as well.

11 Send Notifications (web and mobile)


This is one of my favourite methods. If you have a native mobile app (android, iPhone, Windows phone etc) for your web site, every time you publish a new post your users will be notified in their mobiles. It is a great way to promote your new post and get direct visits to your web site. If you don’t have a mobile app, you can use a service like onesignal (free), to send notifications to your subscribers.

Read also: Leverage Social Media To Promote Your Website

How NOT to promote your blog posts


The 11 methods explained above are in my opinion the best ways to promote your blog posts without losing too much time. While doing my research to write this article (originally posted in 2013),  I came across a number of other suggestions that should be avoided if you want to minimize the risks of getting a penalty from Google or Facebook.

Adding your blog post link in the comments section of other blogs: I personally don’t approve comments that have links because in the majority of cases their purpose is not to provide a useful comment but to get a link from my web site. As I matter of fact I consider such technique spamming and I doubt if it worth’s your time. Nowadays, all comment links are nofollow anyway, so you don’t have anything to gain in terms of link building.

Re-write the same post and submit as a guest post:  This was a trick of the past.

Re-writing the same post and publishing it on some other site for the sole purpose of getting a link back is a very bad idea. Guest posting is a valid way to build links if you do it the right way.

Join a blogging community and inform each other for new posts: Very bad idea as well. You should stay away from methods that involve exchanging links with other bloggers.

I’m not talking about contacting other bloggers and let them know about your new content, this is a valid method. What you should avoid is joining communities that they exist for the sole purpose of doing link exchanges. Adding your posts link as comments in facebook pages: Again, I consider this as spamming and if you do it consistently you will get banned or punished by facebook.

Syndicating your content: There some web sites like alltop.com, selfgrowth.com that group related RSS feeds from several web sites creating information portals. While this is a good way to get traffic to your site because these sites have many visitors, it is not the best way to promote your new blog posts.

The reason is that these sites have high Google trust and Google will index your blog post on those sites faster than on your site. As a result when you search for a title or a phrase from your post (using ” “) you will find out that Google is indexing the page on those sites and not yours.

This is not always the case, there are exceptions to this rule, but better avoid syndicating your new blog posts using this method. Instead you can syndicate your older posts (that are already indexed on your site). Certainly the above list is not 100% complete but is more than enough if you want to make efficient use of your time. Blog post promotion can be a time consuming process and you have to balance the effort vs return before deciding which methods to use.

I think it's quite a few tips that I can share this time about How to Promote Your Blog Posts Quickly. Hopefully it can be useful and good luck.

Source: https://www.reliablesoft.net/how-to-promote-your-blog-posts-without-taking-any-risks