Tips on How to Increase Facebook Content Share Easily
Tips on How to Increase Facebook Content Share Easily - Want to reach more people on Facebook? Want to know how to increase Facebook's content share easily? Although many companies and brands are moving to other social media platforms.
Facebook still leads in social media marketing because:
And this is just a small part of the statistics that show that Facebook became one of the most important social media for marketing. So naturally, you want to take advantage of your social media marketing through Facebook to reach out and interact with a wider target audience. In this post, I will share tips on how to increase the share of Facebook content.
How to increase the share of Facebook content you must first select the appropriate type of post. No matter how interesting your info is, so people can interact and share your posts with their friends, you need to figure out how the content is presented.
If not, your page visitors just skip it and move on to a more interesting post for them. But how can you present your content appropriately? It all depends on the type of post you share.
A study conducted by BuzzSumo found some interesting results about what types of posts work with on Facebook. They analyzed more than 1 billion Facebook posts and found the following results:
1. Post Question
Post Questions is where you ask questions and try to invite followers to share their opinions and answers. This post succeeds in generating the highest overall interaction of about 500 interactions.
2. Post Images
Next post images, which generate nearly 500 interactions. The interactions that occur here include comments, likes, and shares on each post.
Posting the image to the second rank is not too surprising. Because people tend to be interested in visual content rather than text-only content.
The study also found that combining image and post questions generated an average of 616.7 interactions. But the average interaction for posting questions with text alone is only 144.45. So you can see how images have a big impact on different types of posts.
3. Video Post
The study also found that video postings managed to get an average of about 400 interactions on Facebook. Video is a great way to add entertainment side in your interaction with other facebook users. You can even tell a story that can attract a targeted customer through your video content.
4. Postings with links
The videos are also with post links, gets about 200 interactions. Post links help you share your website content and blog posts, to your Facebook followers.
5. Post Giveaway
Approaching after post link is a gift. Posts promoting gifts and contests are able to receive nearly 200 interactions on Facebook.
6. Coupon / Package Posts
Approaching after post link is a gift. Posts promoting gifts and contests are able to receive nearly 200 interactions on Facebook.
In the BuzzSumo study mentioned above, they also find out how the performance of video postings based on each type of interaction, ie like, share, and comments. Interestingly, although the video is only ranked third in the overall interaction, but this type of postinagn became the most widely shared.
The video post gets an average of 83.87 share on Facebook, which means posting videos is a way of improving the best share of Facebook content. BuzzSumo's study conducted in June 2016 also shows that video postings pass the number of other Facebook content types in terms of share average
But if you do post videos on your Facebook page, make sure you post / upload them directly on Facebook instead of links from YouTube or Vimeo that you share. The study found that there is a big difference between the two. Videos uploaded directly on Facebook generate more than 200 shares and about 951.48 interactions overall.
On the other hand, YouTube Videos are not even earning 100 shares and only generating an average of about 140 interactions.
So you can see that creating and sharing more videos on your Facebook page can help you beat your competitors. You'll be able to generate more engagement and interaction with your videos. Meanwhile, at the same time you get more people to view your content.
In the BuzzSumo study discussed earlier, you see visual content such as videos and photos, generating more shares than other content types.
Even if your link and text posts do not get much share, you can turn them into visual content. This will definitely help improve your social media marketing strategy and become a way to increase the share of Facebook content of course.
Want to know how to do it? Here are some tips:
1. Create an Infographic
If you have an interesting article and want to get a good interaction, try creating an infographic that further highlight some useful info in the article.
You can then share this infographic content on Facebook along with descriptions and links in the description. Try to get people to click on the link you listed, so they can get more information and read the article more fully.
2. Creating Custom Images
Whether you share a text post or post a question, attract people's attention by creating a custom image for your post. Start by thinking / brainstorming some ideas for the type of image that will get a lot of interaction. Even if you do not share updates, at least you can use simple images with a little humor / Joke and game words that are still related to your business.
3. Share Video Tutorial
Let's back a few points back and remember that posting a video successfully generates the most interaction. And this type of video tutorial is one of the most effective types of content generating share. Consider creating a video tutorial. With good visual in video tutorial, you can generate enough share.
Timing is very important regardless of how interesting your content is. So for how to increase the next share of facebook content is to choose the right time to post. For example, if you share your content when most of your audience is sleeping or at work, maybe your content will not get that much share.
Kissmetrics analyzes how performance of different types of social media content changes over time. According to their data, most Facebook share happens on Saturday. Sunday became the best day, while Thursday was the worst.
They also found that there was a Facebook share increase around noon and a slight increase after 19:00. But that is not a sure thing. Because every business has a unique audience / customer itself.
To find out the right time for posting, you are advised to use Facebook Insights. That's to know when or when your target customers are most active on Facebook.
Long details may not be the best option for you if you aim to increase your share. Keep in mind that people are on Facebook to socialize, not just to read.
So when you try to describe your post - whether it's images, infographics, videos, or links, try to keep it short and to-the-point. Buzzsumo's study also analyzed the length of posts on Facebook. According to the study, posts that have between 0 to 50 characters for description / description produce about 411 interactions.
You may find this hard to believe but using emoticons in your posts may play an important role in your Facebook share rate.
In fact, using emoticons can increase the share by 33%. The same goes for comments. Like for a post can get a 57% boost with the help of emoticons.
Emoji makes you appear friendly and adds a more personal touch to interact. However, make sure not to overdo it. Too many emoji can make people even less interested. If you do not have time to prepare custom and infographic images, you can add some visuals to your text in the form of emoticons.
If you are a marketer, you will get used to the social media contest and offer. Hopefully, you also can realize that this is one way to increase the share of Facebook content, by increasing the interaction and making your brand can often appear in social media.
Creating contests or offers through visual content can help you generate more content share. That's because people want to share good information with their friends.
To further increase share on Facebook, you can customize your contest rules or requirements by creating an audience to share your content. Here are some ways to increase share through the contest:
1. Create a Rule
First create a contest rule or requirement based on what your goals are. Since your goal is to encourage people to share your content, you must create related rules about sharing your content. But make sure the rules you use are aligned with the Facebook contest rules.
2. Decide the Prize
To make sure that your Facebook contest really gets the interaction you want, you need to provide a motivation for your fans. In this case, motivation is a gift. Make sure your follower is ready to enter the contest. Even something as simple as appearing on your Page can make fans share your posts.
3. Show Details
Once you've created the terms and conditions to be able to follow from the contest, you just have to create an interesting image to display the details. If the terms and conditions are a bit longer, you can write the entire section on your website and then share the link with the image.
Hopefully, you now have an idea about what kind of content can be that generates more share on Facebook. The more shares you generate, the more people who know you or your business. So we start with examples, tips, and how to increase the share of Facebook content above to optimize your Facebook marketing strategy. May be useful.
Facebook still leads in social media marketing because:
- Has more than 1.7 billion active users, making it the largest social media network.
- Social media platform is the most widely used in Indonesia, the number of monthly active users of Facebook in Indonesia there are about 82 million people.
And this is just a small part of the statistics that show that Facebook became one of the most important social media for marketing. So naturally, you want to take advantage of your social media marketing through Facebook to reach out and interact with a wider target audience. In this post, I will share tips on how to increase the share of Facebook content.
Choose the right Post Type
How to increase the share of Facebook content you must first select the appropriate type of post. No matter how interesting your info is, so people can interact and share your posts with their friends, you need to figure out how the content is presented.
If not, your page visitors just skip it and move on to a more interesting post for them. But how can you present your content appropriately? It all depends on the type of post you share.
A study conducted by BuzzSumo found some interesting results about what types of posts work with on Facebook. They analyzed more than 1 billion Facebook posts and found the following results:
1. Post Question
Post Questions is where you ask questions and try to invite followers to share their opinions and answers. This post succeeds in generating the highest overall interaction of about 500 interactions.
2. Post Images
Next post images, which generate nearly 500 interactions. The interactions that occur here include comments, likes, and shares on each post.
Posting the image to the second rank is not too surprising. Because people tend to be interested in visual content rather than text-only content.
The study also found that combining image and post questions generated an average of 616.7 interactions. But the average interaction for posting questions with text alone is only 144.45. So you can see how images have a big impact on different types of posts.
3. Video Post
The study also found that video postings managed to get an average of about 400 interactions on Facebook. Video is a great way to add entertainment side in your interaction with other facebook users. You can even tell a story that can attract a targeted customer through your video content.
4. Postings with links
The videos are also with post links, gets about 200 interactions. Post links help you share your website content and blog posts, to your Facebook followers.
5. Post Giveaway
Approaching after post link is a gift. Posts promoting gifts and contests are able to receive nearly 200 interactions on Facebook.
6. Coupon / Package Posts
Approaching after post link is a gift. Posts promoting gifts and contests are able to receive nearly 200 interactions on Facebook.
Share Video Much More
In the BuzzSumo study mentioned above, they also find out how the performance of video postings based on each type of interaction, ie like, share, and comments. Interestingly, although the video is only ranked third in the overall interaction, but this type of postinagn became the most widely shared.
The video post gets an average of 83.87 share on Facebook, which means posting videos is a way of improving the best share of Facebook content. BuzzSumo's study conducted in June 2016 also shows that video postings pass the number of other Facebook content types in terms of share average
But if you do post videos on your Facebook page, make sure you post / upload them directly on Facebook instead of links from YouTube or Vimeo that you share. The study found that there is a big difference between the two. Videos uploaded directly on Facebook generate more than 200 shares and about 951.48 interactions overall.
On the other hand, YouTube Videos are not even earning 100 shares and only generating an average of about 140 interactions.
So you can see that creating and sharing more videos on your Facebook page can help you beat your competitors. You'll be able to generate more engagement and interaction with your videos. Meanwhile, at the same time you get more people to view your content.
Create more Visual Content
In the BuzzSumo study discussed earlier, you see visual content such as videos and photos, generating more shares than other content types.
Even if your link and text posts do not get much share, you can turn them into visual content. This will definitely help improve your social media marketing strategy and become a way to increase the share of Facebook content of course.
Want to know how to do it? Here are some tips:
1. Create an Infographic
If you have an interesting article and want to get a good interaction, try creating an infographic that further highlight some useful info in the article.
You can then share this infographic content on Facebook along with descriptions and links in the description. Try to get people to click on the link you listed, so they can get more information and read the article more fully.
2. Creating Custom Images
Whether you share a text post or post a question, attract people's attention by creating a custom image for your post. Start by thinking / brainstorming some ideas for the type of image that will get a lot of interaction. Even if you do not share updates, at least you can use simple images with a little humor / Joke and game words that are still related to your business.
3. Share Video Tutorial
Let's back a few points back and remember that posting a video successfully generates the most interaction. And this type of video tutorial is one of the most effective types of content generating share. Consider creating a video tutorial. With good visual in video tutorial, you can generate enough share.
Choose the Right Time
Timing is very important regardless of how interesting your content is. So for how to increase the next share of facebook content is to choose the right time to post. For example, if you share your content when most of your audience is sleeping or at work, maybe your content will not get that much share.
Kissmetrics analyzes how performance of different types of social media content changes over time. According to their data, most Facebook share happens on Saturday. Sunday became the best day, while Thursday was the worst.
They also found that there was a Facebook share increase around noon and a slight increase after 19:00. But that is not a sure thing. Because every business has a unique audience / customer itself.
To find out the right time for posting, you are advised to use Facebook Insights. That's to know when or when your target customers are most active on Facebook.
Short and Simple
Long details may not be the best option for you if you aim to increase your share. Keep in mind that people are on Facebook to socialize, not just to read.
So when you try to describe your post - whether it's images, infographics, videos, or links, try to keep it short and to-the-point. Buzzsumo's study also analyzed the length of posts on Facebook. According to the study, posts that have between 0 to 50 characters for description / description produce about 411 interactions.
How to Increase Facebook Content Share by Using Emoticons
You may find this hard to believe but using emoticons in your posts may play an important role in your Facebook share rate.
In fact, using emoticons can increase the share by 33%. The same goes for comments. Like for a post can get a 57% boost with the help of emoticons.
Emoji makes you appear friendly and adds a more personal touch to interact. However, make sure not to overdo it. Too many emoji can make people even less interested. If you do not have time to prepare custom and infographic images, you can add some visuals to your text in the form of emoticons.
Encouraging Share Through the Contest
If you are a marketer, you will get used to the social media contest and offer. Hopefully, you also can realize that this is one way to increase the share of Facebook content, by increasing the interaction and making your brand can often appear in social media.
Creating contests or offers through visual content can help you generate more content share. That's because people want to share good information with their friends.
To further increase share on Facebook, you can customize your contest rules or requirements by creating an audience to share your content. Here are some ways to increase share through the contest:
1. Create a Rule
First create a contest rule or requirement based on what your goals are. Since your goal is to encourage people to share your content, you must create related rules about sharing your content. But make sure the rules you use are aligned with the Facebook contest rules.
2. Decide the Prize
To make sure that your Facebook contest really gets the interaction you want, you need to provide a motivation for your fans. In this case, motivation is a gift. Make sure your follower is ready to enter the contest. Even something as simple as appearing on your Page can make fans share your posts.
3. Show Details
Once you've created the terms and conditions to be able to follow from the contest, you just have to create an interesting image to display the details. If the terms and conditions are a bit longer, you can write the entire section on your website and then share the link with the image.
Hopefully, you now have an idea about what kind of content can be that generates more share on Facebook. The more shares you generate, the more people who know you or your business. So we start with examples, tips, and how to increase the share of Facebook content above to optimize your Facebook marketing strategy. May be useful.
Post a Comment for "Tips on How to Increase Facebook Content Share Easily"
Provide comments relevant to the posted articles and provide critiques and suggestions for the progress of the blog