How to Increase CTR Facebook Ads
How to Increase CTR Facebook Ads - What is the importance of improving CTR Facebook Ads? Very important, especially every paid advertisement would have a balanced percentage in terms of profit and loss. 50% Profit and 50% loss. It may be commonplace if we use paid advertising as our business promotion media. For some business people who promote their business especially on Facebook, ie with Facebook Ads, of course already know that if advertising on Facebook, the most preferred is ROI (Return On Investment).
Why? because the most important thing in advertising is the investment in advertising costs should return more and no less than the cost of advertising that has been issued. If you want to be honest, prefer which one between $ 15-per-click advertising and profit (generate conversions) or get a $ 0.1 per click cost but not result in a conversion? Surely of course all will choose the first choice.
For example Facebook Ads. The higher the CTR (Click Through Rate) we get, the lower the CPC (Cost Per Click) value. And if our CPC gets lower, then its ROI will be higher. This CPC is the cost of our advertising.
So, basically advertise well on Adwords, Facebook Ads, Instagram, and other media, The key to our successful advertising is to see how many CTR we can get. Before discussing how to increase CTR Facebook Ads even further, let us first contact with CTR.
CTR here is not a playstation game Crash Team Racing yes. But CTR here is the ratio of the number of clicks to the ad view. Examples like this:
In conclusion, if ad A gets a fee of about Rp. 1, then the Ads Network (advertising company, in this case we use Facebook Ads) will get money Rp. 100 per 1000 display ads. Similar to ad A, ad B is also like that. If ad B gets advertising costs around Rp. 10 then Facebook will get Rp. 100 per ad view.
Maybe both ads above if we see little difference, but in fact the difference is very big. Therefore if we are running ads either on Facebook or other media. Do not ever forget to pay attention to the CTR of our ads, whether or not our ads produce or even harm. Here are some ways to improve CTR Facebook Ads that can make our ads more produces.
In Facebook Ads of course there are 4 placement that we can use. As:
Facebook Ads policy of only allowing images that have a text portion of less than 20% makes us have to be more creative in delivering what is in our ads. To generate more interesting ads for the click, then make sure the ads we display with the CTA button, so that potential customers know what they should do to our ads. Whether Download, or Purchase (Shop Now), or more. Of course include a good image and interesting in our ads for maximum ads, CTR can also increase due to the image used. To be able to know how to advertise on Facebook to get more leverage by using images.
Determining Target Location and Age Range is also one of the things we should look for if we want to increase CTR Facebook Ads for our ads. In addition to Interest, 2 types of layers such as Target Location and Age Range to be separate help for our ads in order to get a higher CTR. Here's his explanation:
Age Range.
Suppose if we want to sell tools or something to help the job, then the age we choose is around age 23-50 (age of a worker). If we offer the tools to a younger age, about 18-22, then our ads can be sure failed and did not get a high CT. Why?
Because the age of 18-22 is not the age of a worker or not a person who needs these tools. So it can be said not right on target. Therefore, getting a high CTR can be due to the selection of appropriate age. If the age selection is not appropriate, then the promotion of products that we do is also not fixed on the target.
If the CTR gets lower, then our CPC will be higher, thus making our advertising costs bigger. It could be said to be a loss. But if our income is greater than the cost of advertising issued, then we can think our ads are successful.
Target Location.
Similarly, the Age Range, if we wrongly target the location, then our campaign will be spelled out in vain. For example, if we want to sell Book A, then make sure our Target Location should be more specific. Instead we are targeting 1 country or 1 big city.
For example, do not target 1 Country (Australia) only for example. Whereas in Australia there are cities like Sydney, Canberra, and other cities. It's good, we target more specifically, such as entering cities that have interest from the products we sell, for example Sydney, Melbourne, and other cities.
With many enthusiasts in a particular city, if we offer them a product offer that they like, then the click on ads that will happen is greater than if we target the whole country of Australia. That way we will get a higher CTR so our efforts to improve CTR Facebook Ads on our ads can be successful.
So the conclusion To increase CTR Facebook Ads on our ads, certainly not based on the amount of costs we spend to advertise on Facebook. Using a small fee can also get a high CTR, as long as the target is fixed target. Regardless of how that is done to improve CTR Facebook Ads on our ads, make sure the way does not violate the advertising policy on Facebook.
That's an article I've been trying to share on How to Increase CTR Facebook Ads. Hopefully with articles I've shared and short enough this can be useful, and good luck.
Why? because the most important thing in advertising is the investment in advertising costs should return more and no less than the cost of advertising that has been issued. If you want to be honest, prefer which one between $ 15-per-click advertising and profit (generate conversions) or get a $ 0.1 per click cost but not result in a conversion? Surely of course all will choose the first choice.
For example Facebook Ads. The higher the CTR (Click Through Rate) we get, the lower the CPC (Cost Per Click) value. And if our CPC gets lower, then its ROI will be higher. This CPC is the cost of our advertising.
So, basically advertise well on Adwords, Facebook Ads, Instagram, and other media, The key to our successful advertising is to see how many CTR we can get. Before discussing how to increase CTR Facebook Ads even further, let us first contact with CTR.
What is CTR (Click Through Rate)
CTR here is not a playstation game Crash Team Racing yes. But CTR here is the ratio of the number of clicks to the ad view. Examples like this:
- If ad A is running 1000x but with 100x click only, then its CTR can be said 10%
- If ad B goes 1000x but with only 10x click, then its CTR 1%
In conclusion, if ad A gets a fee of about Rp. 1, then the Ads Network (advertising company, in this case we use Facebook Ads) will get money Rp. 100 per 1000 display ads. Similar to ad A, ad B is also like that. If ad B gets advertising costs around Rp. 10 then Facebook will get Rp. 100 per ad view.
Maybe both ads above if we see little difference, but in fact the difference is very big. Therefore if we are running ads either on Facebook or other media. Do not ever forget to pay attention to the CTR of our ads, whether or not our ads produce or even harm. Here are some ways to improve CTR Facebook Ads that can make our ads more produces.
1. Select Only 2 Best Placements from 4 Placements Provided Facebook Ads
In Facebook Ads of course there are 4 placement that we can use. As:
- Audience Network.
- Dekstop Right Column.
- Dekstop News Feed.
- Mobile News Feed.
2. To Increase CTR Facebook Ads, Need To Use CTA (Call To Action) Button.
Facebook Ads policy of only allowing images that have a text portion of less than 20% makes us have to be more creative in delivering what is in our ads. To generate more interesting ads for the click, then make sure the ads we display with the CTA button, so that potential customers know what they should do to our ads. Whether Download, or Purchase (Shop Now), or more. Of course include a good image and interesting in our ads for maximum ads, CTR can also increase due to the image used. To be able to know how to advertise on Facebook to get more leverage by using images.
3. Define Target Location and Age Range
Determining Target Location and Age Range is also one of the things we should look for if we want to increase CTR Facebook Ads for our ads. In addition to Interest, 2 types of layers such as Target Location and Age Range to be separate help for our ads in order to get a higher CTR. Here's his explanation:
Age Range.
Suppose if we want to sell tools or something to help the job, then the age we choose is around age 23-50 (age of a worker). If we offer the tools to a younger age, about 18-22, then our ads can be sure failed and did not get a high CT. Why?
Because the age of 18-22 is not the age of a worker or not a person who needs these tools. So it can be said not right on target. Therefore, getting a high CTR can be due to the selection of appropriate age. If the age selection is not appropriate, then the promotion of products that we do is also not fixed on the target.
If the CTR gets lower, then our CPC will be higher, thus making our advertising costs bigger. It could be said to be a loss. But if our income is greater than the cost of advertising issued, then we can think our ads are successful.
Target Location.
Similarly, the Age Range, if we wrongly target the location, then our campaign will be spelled out in vain. For example, if we want to sell Book A, then make sure our Target Location should be more specific. Instead we are targeting 1 country or 1 big city.
For example, do not target 1 Country (Australia) only for example. Whereas in Australia there are cities like Sydney, Canberra, and other cities. It's good, we target more specifically, such as entering cities that have interest from the products we sell, for example Sydney, Melbourne, and other cities.
With many enthusiasts in a particular city, if we offer them a product offer that they like, then the click on ads that will happen is greater than if we target the whole country of Australia. That way we will get a higher CTR so our efforts to improve CTR Facebook Ads on our ads can be successful.
So the conclusion To increase CTR Facebook Ads on our ads, certainly not based on the amount of costs we spend to advertise on Facebook. Using a small fee can also get a high CTR, as long as the target is fixed target. Regardless of how that is done to improve CTR Facebook Ads on our ads, make sure the way does not violate the advertising policy on Facebook.
That's an article I've been trying to share on How to Increase CTR Facebook Ads. Hopefully with articles I've shared and short enough this can be useful, and good luck.
Amazing write-up! Thankyou for sharing such useful and informative thoughts of yours on this topic. I've started my career in marketing and advertising field so needed this information badly.
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