How to Start a Successful Career in SEO

How to Start a Successful Career in SEO - Do you want to start an SEO career? I’ve been working in the SEO industry since 2002 and in this post, I will help you decide if SEO is a career choice for you. Search Engine Optimization or SEO is not something new. It’s been around for almost two decades but it’s only in the last few years that started gaining ground as a real profession.

Today, Universities around the World are offering formal courses on Digital Marketing and there are plenty of online options to get SEO training and become certified. If you want to break into a career in SEO, there are a number of factors to consider besides getting the right training. The job role of an SEO professional is not merely to apply in practice the theories learned through a course, but is much more than that.

10 Steps to Start a Career in SEO

So, if it’s not only a matter of getting the right training, what other skills should an SEO expert have?

The short answer is a diverse set of skills which includes analytical, communication and development skills (you don’t have to be a developer but you need to understand basic HTML code). The path to follow to get a job in digital marketing and start a successful career in SEO can be summarized in these 10 steps.

Towards the end of this post, you can also find answer to popular questions about SEO Career:

• Is SEO a good career choice?
• What’s the next step to advance your SEO Career?
• How much money can you make as an SEO professional?

1. Build up your SEO skills

Before even thinking of applying for any SEO related job, you need to make sure that you have the necessary SEO knowledge. Spend some time familiarizing yourself with how search engines work, after all this is what SEO is all about; to optimize a website for search engines so that it ranks higher in the search results.

Get to know the different components that make up the SEO process like technical SEO, on-Page SEO and Off-Page SEO. Make sure that you can understand the terminology of SEO including key phrases like Keyword Research, link building, backlinks, white hat SEO, black hat SEO and any others terms you read in SEO related topics.

2. Improve your writing skills

One of the most common SEO tasks is to optimize the page title, meta description, headings and content of a page. You cannot do this successfully if your writing skills are not good. If you plan to work with US or UK customers and English is not your fist language, you need to take a course of find other ways to improve your English writing skills. It may sound like an optional step for now but as soon as you start doing SEO copywriting work, you will realize its importance.

3. Acquire basic development skills

You don’t have to be a developer to become an SEO but you need to have some basic development skills. You should be able to read and understand HTML code, know how a website is structured and understand the role of JavaScript in the web development process.

You need to possess the ability to work with popular CMS like WordPress to edit the titles and descriptions of a page as well as other SEO related settings (permalinks, comment settings, sitemaps, etc.). Part of your job responsibilities will be to guide developers to make SEO related changes to a website so you need to know what to ask for.

4. Build up your Analytical Skills

For any SEO work you do, you will have to prepare reports for the client or your boss. A good SEO report combines information from different sources like Google search console, Google analytics, and SEMRUSH. It is important that you have the necessary skills to read, interpret and present this information in a meaningful format. Knowing how to use tools like Excel and Google sheets is a must.

5. Learn how to use SEO tools

The right SEO tools can make your life easier, provided that you know how to use them correctly. Besides being familiar with the absolute essentials (Google search console and Google analytics), you also need to learn how to use and configure other SEO tools like:

Yoast SEO – The most popular SEO plugin in the market. Knowing how to use Yoast SEO does not make you a professional SEO but you cannot be a pro if you don’t know the ins and outs of Yoast SEO.

SEMRUSH – This is by far my recommended SEO tool. It’s a tool I use on a daily basis for many tasks including, keyword research, link building, PPC campaigns, competitor analysis and many more.

Chrome Developer Tools – A set of developer tools built into Chrome. You can use them to inspect the HTML code of a page.

Other SEO Tools provided by Google like Page speed insights and Lighthouse.

6. Become an expert in Google Webmaster Guidelines

Google has a set of rules, known as the Google Webmaster Guidelines. In this document, they explain everything there is to know about their quality standards and rules. SEO can sometimes be tricky and if you are not familiar with Google guidelines, you may do something that can get your website (or worse the client’s website) penalized and this means loss of rankings and traffic. This is also something that you may be asked in an interview so spend some time to read and understand the guidelines.

7. Get practical, build you SEO experience

I have mentioned above that the job role of an SEO is not limited to knowing the SEO concepts and theory but it’s mostly practical. With or without a formal education, with or without an SEO certificate, in order to become a successful SEO professional, you need to practice SEO and prove to your future clients or employers that you can improve the rankings of a website in the SERPS.

A company or SEO agency will hire you not because of your qualifications but for your experience and abilities to increase their rankings, get them more organic traffic and customers. The best way to build your SEO experience and learn SEO is to practice SEO. If you don’t have a website yet, then this is your first step.

Pick up a niche, do your keyword research and start a website asap. Work on your website’s SEO and try to get high rankings for as many keywords as you can. There will be obstacles in the way, that’s for sure. Don’t give up, learn from your mistakes and keep working until you get some decent results (in terms of organic traffic). This can be your passport to secure your first client or your first job as an SEO.

8. Become Google Ads Certified

Search engine marketing is not just about SEO, it’s also about Paid Search Advertising and Google Ads is the most popular PPC platform in the market. While your main focus is to learn SEO, knowing how Google Ads work, will help you get a better understanding of how Google works.

In a typical search results page, Google Ads are shown on top and below the organic results and it’s good to know what factors and under what conditions an ad can appear higher than the organic results for a given keyword.

SEO and Google Ads work great together and it’s also another opportunity for you to prove your expertise and offer a wide range of digital marketing services to your clients.

9. Get your first client

I mentioned in step 6 that you need to build your SEO experience by building and doing SEO work on your own website first. Once you feel confident that you know what you are doing and already have some good results, it’s time to take it a step further by acquiring your first client.

Your primary goal at this stage is to test your skills in a real-life scenario and enrich your CV with hands-on experience. Go to job portals like upwork, fiverr and peopleperhour and register for a freelancer account. These portals have hundreds of SEO jobs listed on a daily basis. Filter the requests and apply for SEO jobs you can execute based on your current knowledge and experience. Keep your prices low to secure a couple of contracts.

Remember you goal at this stage is not to make a living as an SEO freelancer, but to gain working experience and get ready for upcoming job interviews.

10. Prepare for the SEO interview

Once you have your SEO skills built up and some prove about your working experience, the next step is to prepare for the SEO interview. As an SEO agency we have gone through the process of hiring SEO’s a number of times in the past and we are always looking for specific things.

Most probably other agencies look for the same things, so follow the tips below to increase your chances of securing your first job as an SEO. When you are asked to introduce yourself, make sure that you mention examples of SEO work you did for clients (or your own website). This is more important than anything else. Then you can mention about any SEO Certifications or SEO courses you followed.

Be prepared to answer questions about Google Webmaster Guidelines and questions like:

“Do you need links to rank a website high in the results?”

“How would you optimize a page for a particular keyword”.

“How long does it take for SEO to Work?”

Is SEO a good career choice?

It is, if you are really passionate about the Internet. If you don’t have a true passion about the Internet and digital marketing in general, then becoming an SEO is not a good career choice.

Advantages of working in the SEO industry:

• You can start your own business as a freelancer or SEO agency.
• You can set your own hours.
• You can work from home or remotely.
• It’s a great opportunity to meet people from all over the World.
• You can work as an SEO in an agency. There are many job opportunities available.
• As the Internet grows, the need for all companies to hire an SEO, will become more important.

Disadvantages:

• SEO is a fast-changing industry and while for some this is good and exciting, for people that are difficult to adopt to changes, it will be tiresome.
• Clients are inpatient and sometimes their expectations are over and above what it can realistically be achieved for their websites.
• Sometimes not everything goes according to plan. Regardless of how well you design an SEO campaign, it does not always work as expected. There are many factors outside your control that can destroy your plan and results.

Here you have it. This pretty much summarizes what it takes to start a career in SEO. If you have any specific questions let me know in the comments and I will do my best to answer them.

How to Become an SEO Expert

How to Become an SEO Expert - Do you want to learn how to increase your traffic and achieve higher rankings for the keywords that can generate more sales and revenue for your website? Then you should learn everything there is to know about SEO and become an SEO Expert.

Having SEO expertise is not a sole privilege of SEO professionals. It’s skill that can be mastered by anyone wishing to learn how to do SEO on their own. I’ve been practicing SEO for the last 15 years and in this post, you will learn what steps you need to follow to become an SEO expert.

Why everyone should be an expert in Search Engine Optimization (SEO)

Before getting into the steps, it’s important to understand the difference between an SEO expert and an SEO professional. An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search Engines. An SEO professional is an SEO Expert that practices SEO as a profession either by doing SEO consulting, offering SEO services or taking clients on a project-by-project basis.

I’m mentioning this difference to point out that you don’t have to practice SEO as a profession to become an SEO expert. There are many advantages as to why you should improve your SEO skills even if you don’t plan to offer services to clients.

Advantages of becoming an expert on SEO

Increase your rankings and traffic – This is the most obvious reason as to why someone should aim in becoming an expert in search engine optimization. If you know how to optimize your website for search engines then you can take advantage of the increase in rankings and search engine traffic to make money online or build a successful online business.

Less dependency on SEO agencies – I know that this is not what you expect to read in the blog of an SEO agency but that’s the truth. If you have in-house SEO skills then you can grow your business without depending on external support.

Decrease costs – If you are a solo entrepreneur or blogger you can save a lot of money if you can do SEO yourself than having to hire an SEO consultant.

Make better decisions as who to hire to work on your SEO – If you know SEO yourself then it’s much easier to decide which consultant or company to hire to work on your SEO. You will be in position to understand what their SEO packages include and judge if what they are suggesting can actually help your website achieve better rankings.

Highly recommended for Marketing managers – if you work as a marketing manager then having a good understanding of SEO will give you an extra advantage over other marketing managers or colleagues in your organization.

No business can survive online without SEO – SEO is no longer optional. Websites that are not build with SEO in mind, there is no way they can survive in the highly competitive online World. Knowing SEO and how to use it correctly, can make a huge difference in your website’s future.

10 Steps to become an SEO Expert

Now that you are convinced that improving your SEO skills is not only for SEO professionals, let’s see what’s the fastest way to become an SEO Expert yourself.

Step 1: Understand how search engines work

Before even starting to think about SEO, the first step you need to take is to familiarize yourself with how search engines work. For many people this may be something that they already know (or think they know), but it’s always good to start with the basic concepts and then work your way up to the most complicated theories.

Step 2: Get to know The Basic Search Engine Marketing Concepts

Before getting your hands dirty, you should have a general idea about all the different disciplines that make up search engine marketing and digital marketing and not just SEO. You should have clear in your mind what to expect from SEO and what other tools you can use in conjunction with SEO to make your Internet presence stronger.

Step 3: Understand the true meaning of SEO

SEO is not just about keywords and links, it’s much more than that. The true mission of SEO is to provide users with a great experience and give them exactly what they want. Your goal is not just about getting more search engine traffic but it’s about turning that traffic into recurring visitors and customers. SEO has a number of subcomponents, the most important are:

1. Technical SEO – Crawling and indexing
2. On-Page SEO – Page optimization
3. Off-Page SEO – Website promotion
4. Content SEO – Optimizing content

Step 4: Choose the right SEO Training

Once you start learning SEO, you will realize one thing: There is too much information about SEO on the Internet and so many things to learn and this at the end creates a mess. If you decide to do this on your own without any help, you will end up with an endless list of articles to read and things to try out.

It took me years to learn SEO this way because back in 2000 when I started, there were no SEO training courses or guides you could read and have all the information in one place. Nowadays things are different. People wanting to learn SEO fast can do so by following a reputable course without having to spend endless hours searching the Internet and reading article after article.

Resources you can use:

The Complete SEO Course – Our own SEO course has everything you need to know about SEO. It covers both basic and advanced SEO concepts. You can take the course online or download the material as PDF and learn at your own pace. It is the only SEO Course you’ll ever need to read.

Google Digital Garage – Google has created a new set of courses covering everything you need to know about Digital marketing. They don’t go into the fine details of SEO but they are a great resource if you want to familiarize yourself with online marketing.

Moz SEO Course – Moz is company famous for their tools but they also created an SEO course which covers the basics of SEO. It’s not complete but it’s a good start for beginners.

SEO Guide – This is another guide from Google. It covers SEO from Google’s perspective. This means that you will not learn what actually works for SEO but what Google wants you to learn about SEO. Nevertheless, take a couple of hours and go through the guidelines, there are some good pieces of advice worth thinking about.

Step 5: Stay informed about SEO changes

SEO is not a static discipline. SEO rules and algorithms change all the time. Google alone is making more than 250 changes to their ranking algorithms per year. Good SEO experts need to know about these changes and adjust their SEO campaigns accordingly. The best way to stay informed is to follow a couple of SEO news websites that are proven to provide information about on-going SEO changes when they happen and not after it’s too late to do something about it.

Resources you can use:

Search Engine Roundtable – A must follow website by all SEO experts. Daily news about everything that is happening in the SEO industry. For me this is the most valuable and useful SEO news website in our industry.

Search Engine Land – One of the oldest websites in the SEO industry. Previously owned by Danny Sullivan, now he works for Google.

Google Blog – Google recently established a blog for sharing news related to Google products. They occasionally share news about Google search as well.

Google search blog – a blog by Google dedicated on Search.

Google Webmasters Blog – the official Google webmasters blog. Follow to get news about the latest changes in search.

KhalistaBlog SEO Blog – Our own SEO blog. It is updated on a weekly basis with guides, step-by-step articles and resources to help you practice SEO efficiently.

Step 6: Choose the Right SEO Tools

The truth is you cannot do SEO alone. There is so much information to process and decisions to make and if you try to do everything manually, you will spend your precious time into analyzing numbers instead of working on tasks that can get you better results. It’s also true that good SEO tools cost but in the long term the return is much more than the monthly fee you will pay for a good SEO tool.

Tools you can use:

Google Webmaster Tools (Free) – Google webmaster tools is perhaps one of the most useful tools for SEO. It is free and it can give you a lot of information about your website. Read my previous guide on how to use Webmasters tools to improve your SEO.

Google Analytics (Free) – Another free tool by Google. You can use Google analytics to learn a lot of things about your traffic and how users navigate your website. There are a lot of reports to explore and many metrics to analyze. This article, Google analytics for beginners, is a great place to start.

SEMRUSH (Paid) – This is my favorite SEM tool. It’s not free but you can use it for your SEO, PPC campaigns, competitor analysis, keyword research, link building, social media monitoring and many more. It is updated frequently with new features and it’s one of the best investments you can make for your SEO.

Ahrefs (Paid) – An alternative to SEMRUSH. It comes with a monthly subscription but it’s also one of the most respected SEO tools in the industry. Comes with a 7-day free trial so you can test it out before buying.

Step 7: Practice SEO – Don’t stay theoretical

SEO is not theoretical but it’s mostly practical. The outcome from studying the SEO theory should be a list of actions you can apply to your website and improve your exposure in search engines. The problem is that each website is unique and what works for one website may not be the best solution for others. That’s why it is necessary to actually practice SEO and not just stay theoretical. Reading case studies on how others have managed to succeed with SEO campaigns it’s a great way to get new ideas you can use and the inspiration you need to keep trying until you get SEO right.

Step 8: Demonstrate your SEO Expertise

They say that one of the best ways to learn something is to try to explain it to other people. This is true with SEO as well. I have learnt a lot of things and improved my SEO skills considerably when I started writing about SEO.

My recommendation is to start an SEO blog or a personal blog and share your SEO experiences with other people. Over time you will find that sharing knowledge is a great way to learn new things about SEO and at the same time you help other people, which is a highly rewarding experience.

Step 9: Be Patient

There is no way to talk about SEO and not mention the word “patience”. SEO takes time to work and you shouldn’t rush into conclusions too soon. SEO is not the quickest way to increase your traffic. If you want immediate results then try PPC campaigns. SEO is about creating a long term sustainable business by building a solid foundation that will get you organic traffic 24/7 for years.

Before making any SEO related change to your website you should take note of your rankings and traffic (for a period of time), before the change and compare it with the same period of time (in terms of duration), after the change. Monitor your rankings and traffic and give it enough time before taking further decisions.

Step 10: Follow the leads of established SEO Experts

Last but not least, in your path to become an SEO expert, you will face a number of difficulties. There will be times when you will be disappointed, frustrated and ready to give up. Don’t worry, this is normal to happen. If you read the stories of other people you will understand that none of them became what they are today because they are lucky. It’s the result of hard work and endless hours of testing and reading about SEO.

The list below includes 5 SEO experts you definitely need to follow for inspiration and for understanding how SEO can be applied in scale. All 5 have managed to build multi-million businesses and they managed to do it because they know how to use SEO correctly

Read their stories and spend some time analyzing their SEO practices. You may find that sometimes they do things differently than ‘traditional’ SEOs and this is because they have the confidence and expertise to try new things and experiment with SEO without being afraid to fail.

Neil Patel – One of the most respected SEO Experts in the industry. Don’t just read his blog but try to analyze his practices and how he managed to use content SEO in scale.

Brain Dean – He is the expert in link building. His blog is a great resource for case studies and techniques you can use to get fast results.

Eric Enge – Speaker, Founder and CEO of Stone Temple. An SEO with years of experience in the industry.

Joost de Valk – Founder and CEO of Yoast, the most popular SEO plugin.

Rand Fishkin – Co-Founder of MOZ, great presenter and entrepreneur

Conclusion

Everyone that has anything to do with a website or online business should become an SEO expert. The list includes marketing managers, developers, webmasters, web designers, social media managers, PPC experts, solo entrepreneurs and ecommerce owners.

Why? Because SEO is at the base of all digital marketing campaigns. SEO principles will not only guarantee the maximum possible exposure in search engines but they can help a website in more ways. Becoming an SEO Expert is not easy but it’s not difficult either. The process includes a lot of reading, practicing and testing.

If you are starting out now, the best way is to take a good SEO course so that you have all information in one place, use the right SEO tools and above all start practicing SEO. Learn from your mistakes and try again. Search engines and SEO are here to stay for years to come and this is the best investment you can make for your business and personal skills.

Source: https://www.reliablesoft.net/become-an-seo-expert/

How to Create an SEO Strategy for 2019

How to Create an SEO Strategy for 2019 - Most businesses understand the concept of SEO and the value it brings. However, building a complete SEO strategy from scratch is no easy task. With the changing digital landscape, you need to modify your SEO strategy according to the latest developments.

You need to organize your website’s content and help Google understand what the user needs to see. By ranking for long-tail keywords, you can improve your website’s search rankings.
Let’s take a look at how you can create your website’s SEO strategy from scratch for 2019.

1. Keyword Research

This is the first and most important step in creating an SEO strategy. Start by researching keywords that your audience is likely to search for. These are the keywords you need to target for your SEO. Once you’ve identified these keywords, you can use tools such as KWFinder to find more information about them. You can find their variations and see their search volumes as well as the difficulty of ranking for each. This way, you can narrow down a list of keywords that you need to target.

Once you have your list of keywords, you need to dig in a little further and find long-tail keywords. These are ideally sub-topics of the keywords that you’ve identified. Long-tail keywords help you rank for exactly the topic you’ve written about.  For instance, if you create content around the keyword “SEO,” you will find it difficult to rank for that exact keyword. Additionally, you may end up competing with your own pages in search results. Instead, using keywords like “how to create an SEO strategy” or “easy SEO hacks” can help you rank better in the SERPs.

Such sub-topics will create a topic cluster. Google uses these topic clusters to connect people to relevant search results.

2. Create Quality Content

Once you have your list of keywords and long-tail keywords, you need to start creating content around them. Content doesn’t necessarily mean just articles. It can also be videos, webinars, infographics, and others. This content should be high-quality and should provide value to the readers/viewers. You also need to use the keywords in appropriate places where Google can find them. Add them to the headers, page titles, meta descriptions, and the URLs as well.

Informative content which is written well will attract the attention of readers. You must also keep in mind that when you write your copy, that you do not overload it with keywords. Your articles should ideally have a keyword density of about 0.5-1%. Write the copy for your readers and make sure that it satisfies user intent. This will help you rank better according to Google’s RankBrain algorithm. The length of your blog posts matters as well and is taken into account by the search engines. Longer articles usually rank higher than ones which are shorter in length.

3. Optimize Your Visual Content

SEO of textual content might be easy. However, you also need to optimize your visual content for the search engines. Unlike text, images and videos cannot be read by search engines. You need to tell the search engines what they contain. This can be done using proper titles and alt tags so that the search engines can read them.

The alt text provides information to search engines regarding the content of your media files. Similarly, the title text can be used to further describe what exactly the content is about. Try adding the keywords to the alt and title text as they can make your content seem more relevant to Google. Images and videos can even catch the attention of people who’re visiting your website. So, make sure you use high-quality content there as well.

4. Build Backlinks

Google uses links between different pages and websites to figure out how they are connected. It is on the basis of these links that the search engine determines the authority of a website. A website’s content is considered more valuable when other high-authority sources are linking to it. These links are called backlinks.

The most simple version of backlinks is natural backlinks. They are the ones that are created without you putting in any extra effort. To get more backlinks, you can reach out to the webmasters of websites in your niche. You can then ask them to include your website’s links in their content. Approach only those websites which have a high domain authority. Backlinks from these websites will add value to your SEO. You need to keep such SEO tactics in mind when you build links. To find the domain authority of a website, you can use the Moz Link Explorer.

Another great way of getting backlinks is by guest posting. You can write a high-quality guest post on another website and link it back to your website. This way, you’ll not only improve your SEO but also get some valuable traffic.

5. Utilize Social Media Well 

SEO doesn’t directly get affected by your brand’s presence on social media. However, indirectly, social media does affect your SEO. When you post content on social media, it’ll be seen by your followers and other people. Chances are that some of them may like your content and link your content to an article on their website. This way, you can easily get a natural backlink without much effort. Another added advantage of social media is that you can get valuable traffic on your website.

When you post high-quality content regularly, people will start seeing you as an authority in your niche. This can not only increase your fan-following but can even increase engagement and traffic to your website. You should also regularly interact with your audience. This is because they are the very people who may share your content and increase your brand’s reach.

6. Measure Your Success

You need to continuously keep track of how well your SEO strategy is working. Track your progress on a daily, weekly, and monthly basis to figure out what’s working and what’s not. You should analyze the daily organic traffic that you get from searches. Keep track of your backlinks and remove the ones which are broken. You should also check which keywords you’re ranking for and which pages are ranking under each keyword. This way, you can find out how successful your SEO strategy is.

As we enter 2019, the digital landscape is only getting more crowded. To stand apart from your competition, you need to plan and execute your SEO strategy to perfection. You need to target the right keywords and produce high-quality content regularly. Build as many quality backlinks from high authority websites as possible. This will ensure that you will rank higher in search results. Do you have any other tips to share for creating an SEO strategy for 2019? Let us know in the comments section below.

Substitute Google Submit the URL You Can Try

Substitute Google Submit the URL You Can Try - For bloggers using the google submit url feature to speed up indexing the latest articles made on blogs are common. This is done so that articles that have been published are quickly read or recognized by the Google search engine.

Usually to access the Google submit url page we can immediately visit it with the address "https://www.google.com/webmasters/tools/submit-url", if you have accessed it, you will see an input contact where you have to enter the article url the most recently published on your blog, then click the Submit button.

But at the end of 2018, the google submit url page cannot be used anymore to speed up indexing. But we can still access the link provided above and the contents of the display in the page are in the form of text along with links that suggest us to send a site map and use fetch as google. For more details, please see the picture provided above.

Even though Google submit url is no longer usable, you can use other alternatives to speed up the process of indexing your articles. Here I will explain the replacement of the google submit url that is missing with 2 ways so that your article is indexed quickly. Following are the steps:

1. Using Google Fetch As (old webmaster version)

The first replacement for google submit url is with the help of Google Fetch As. Fetch As Google itself is one of the features contained in webmaster tools, its function is to help the indexing process of published articles on Google search. Here's how:

- Go to the google webmaster tools page (make sure you have registered the blog with the webmaster tools)

- Please select the blog whose article you want to index and copy the url

- Then on the left sidebar select Crawl menu >> then select Fetch as Google >> then please enter the url of the article you want to index quickly (without the name of the blog).

- If you have entered the url of the article, there are 2 buttons available, the Fetch and Fetch And Render buttons. The second function of the button above is almost the same, both aiming to inform Google that there is a page that must be recycled for later indexed by the Google search engine. But what distinguishes it, Fetch and Render does a comprehensive crawl of the website, including the resources that make up the web pages that are crawled for example like CSS, Javascript, etc.

2. Use the URL Inspection feature on the Google Search console (latest webmaster version)

The second replacement for google submit url is with the help of the google search console. Some bloggers still don't realize that the Google search console can speed up the indexing of newly published articles. Here's how:

- Enter the google search console page. If your blog has been registered with Google Webmaster, it will automatically go directly to the dashboard / overview.

- Then click the URL Inspection menu on the left sidebar >> Then please enter the url of your latest article in the search, then press Enter.

- If the article has not been indexed, a notification will appear that "URL is not on Google" >> Then select REQUEST INDEXING.

- Wait patiently, because the indexing process takes 1-2 minutes.

- If it's finished, a process notification will appear. REQUEST INDEXING is successful >> Then please select GO IT in the notification.

- And until here you have succeeded in making the published article indexed. Please check on Google search.

These are the tips I can share this time about the Substitute Google Submit the URL You Can Try. Hopefully with these fairly short tips, it can be useful for all of you. Good luck.

Here's the Reason Why Text Structure Is Very Important For SEO

Here's the Reason Why Text Structure Is Very Important For SEO - The text structure in a website is very important for SEO. If the content you write is structured and clear, the chances of getting a better ranking on Google will be higher. In this post, I will explain to you why the structure of text is very important for SEO on your website.

How do people see the structure of your writing?

Not a few people, including myself. Before reading a content or article in various online media, you will usually see the structure of the text in its entirety.

After that if it's really nice to see it will usually start reading from above even to the end of the article. Sometimes some people also read only a few important points such as the subtitles and points in the article.

How does Google scan the structure of your writing?

It's almost the same as people seeing the structure of your writing but in a certain way. I will give you three examples of how Google uses the text structure to determine the ranking of a web page.

• Google defines in several patents, giving a signal device such as semantic proximity. Semantics means learning the meaning / meaning contained in a language, code, or other type of representation. So, this semantic closeness refers to the proximity of the related words in a text. To be able to understand the semantic proximity of words, the structure of your text must be clear.
• In other Google patents, Google explains clearly about the title. Titles that contain certain keywords are very important for the topic of an article.
• With the Hummingbird update, Google has become much better at identifying synonyms.

There are still many patents that imply the use of text structures to understand an article or content.

As time goes by, Google becomes much better at analyzing content. Therefore, the better you write content, the easier it will be for Google to understand your content and therefore the ranking you get will be higher.

Writing articles with a clear structure also has a positive effect on Google search rankings. Well-structured text has a lower bounce rate and has a higher chance of being shared with various social media by others. This will automatically increase your ranking in Google search results.

Tips for improving your text structure

If you want to improve your text structure, then you need to pay attention to the following points:

1. The first paragraph of your text or writing
2. Content title
3. The first sentence of each new paragraph

For more details, please refer to the explanation below from the three points above:

1. First paragraph

You must briefly explain what the article you wrote in the first paragraph. In a printed article, such as a story, a novel, or something else a writer usually starts with a kind of teaser or opening.

But there is no time for that if you write for the web, you only have a few seconds to draw the reader's attention to the first paragraph.

So, make sure the first paragraph tells the main message of your post. That way, you make it easier for readers to find out what the content of the post or article you wrote.

You also have to tell Google what content is contained in the content that you make by placing the keywords that you focus on in the first paragraph.

2. Title (Heading)

The title must be interesting and must clearly state the contents of the paragraph below. As I said above, some people might only focus on the title or points in your content.

Therefore, make an interesting title and according to the explanation below. I suggest that you place the title or heading above each long paragraph.

3. First sentence in each paragraph

There are several types of people with different writing styles.

Some write a paragraph consisting of 1 - 25 words only, there are more than 50 words per paragraph and there may also be writing up to 100 words in each paragraph.

This depends on each person, but I myself prefer writing under 50 words for each paragraph, or just about 2 or 3 sentences.

If you are the type of person who writes many words for each paragraph, it is better to pay attention to the key words in the main sentence. Whereas if you have a shorter type of writing, you can save keywords in the second paragraph or in the second sentence.

But the main point is to put keywords in the first paragraph of the entire contents of the content you make.

Conclusion

Make sure the first sentence of the paragraph has an important message from each paragraph below it. Because, everyone tends to read the first sentence of each new paragraph when they see your content or article.

Sentences or other paragraphs can contain explanations to describe what is in the core sentence or the first sentence in the main paragraph. Chances are that Google will pay extra attention to these sentences to determine the topic of the text you are making.

If you write well-structured articles and stay focused on the topics you are discussing with targeted keywords, your site's ranking will naturally increase.

So many articles that I can discuss this time about Here the Reason Why Text Structure Is Very Important For SEO. Hopefully useful and good luck.

Overcome the Decrease in Blog Traffic due to the Google Core Algorithm

Overcome the Decrease in Blog Traffic due to the Google Core Algorithm - If you experience a decrease in traffic on his blog this week, one of the reasons may be due to the effect of being affected by Google Core. Therefore, it's good for you to read more about the following Google Core Algorithm Updates that I will try to discuss.

In some information yesterday, Google made sure it was updating the Google Core algorithm earlier this week. Google has confirmed rumors that a search algorithm update took place a few days ago. The existence of the update algorithm does not inevitably make some sites may even increase rankings in search engines or vice versa, instead experiencing a decrease in traffic that clearly has a negative impact.

You need to know, that basically Google always makes improvements in various lines. Every time Google updates, there will definitely be a positive and negative impact on one or more changes whose purpose is of course to increase results with a high level of relevance.

Some are focused around certain improvements. In fact, when viewed from the impact it causes.

As I said above, this week, Google is releasing the Core algorithm update. Gradually, Google does it several times regularly every year. It was clearly confirmed by Google through posting on Twitter that it was releasing "Core algorithm update" since Monday. Obviously Google said the "routine" update was "all year round" and was referenced to follow up on the previous Core update.

Google also explained that the real impact on the annual Core search update caused some websites may be affected, either deindex, or just drop in rankings. Last week Google's top ranking, this week could have been freefall.

In general, Google says to continue to improve the quality of your site as a whole, and the next time Google continues to strive to be consistent with this update.

The following is Google's statement regarding the Google Core update that I have stated above:

On Monday, we released a broad core algorithm update, as we routinely sdo throughout the year. For background and advice about these, see our tweet from last month.

Like other update release events, some sites may experience adverse effects or profits. There is nothing wrong with the webpage that you currently have. Please observe the changes and immediately make improvements.

Overcoming the decrease in blog traffic due to the Google Core Algorithm

The following are some tips to overcome the Google Core algorithm update:

• Stay focused on fixing less good content
• Make the content more fresh and have good quality
• Avoid creating content with a small number of letter characters
• Avoid black hat SEO
• Remove low quality backlinks
• Use responsive design / mobile friendly templates

Tips to overcome the Core Algorithm update above in accordance with what I understand, based on the nature of the initial purpose of the existence of the Google algorithm is made. If the tips are too simple, that's what I know. You can also look for other references. The more you read, the more benefits you will get.

At least that is some summary about Overcoming the Decrease in Blog Traffic Due to the Google Core Algorithm. Hopefully with these brief tips, it can be useful and good luck.

How to Fix Blog Structure for SEO Friendly Update 2018

How to Fix Blog Structure for SEO Friendly - Blogs with a very good and correct structure can make search engine bots easily index and crawl blogs. If the search engine bot cannot index and crawl the blog, then SEO optimization will not run properly. Here's the article How to Fix Blog Structure for SEO Friendly to help you optimize your blog.

Blogs that have a variety of structures have different SEO optimization techniques for blogs. Articles How to Fix Blog Structure so that I have compiled SEO Friendly into one-on-one and you can learn easily.

How to Fix Blog Structure for SEO Friendly Update 2018

1. Blog Templates

Templates have appeared with various types according to the manufacturer. From those who see the beauty of the blog, from the side of their own creativity, and there are also those who directly optimize the Blog Templates that they make to become SEO friendly templates. Few errors in blog templates can make SEO optimization a total failure. Because without templates, blogs will not be able to navigate properly.

2. Tag Heading

Templates have different Heading Tags to optimize your blog to become SEO friendly. Headings with bad structures can only make it difficult for search engine bots to start indexing and crawling your blog. But on the contrary, templates with neat and correct structures can make it easier for search engine bots to index and crawl your blog. To optimize heading tags in your template.

3. Meta Tags and Tittle Tags

Techniques for inserting Meta Tags and Tittle Tags on blog templates have been done by bloggers to optimize their blogs. Some follow the default template, follow the meta tags and tittle tags that they found when blogwalking, some are experimenting with their own meta tags. Don't get the wrong meta tag and tag tag on the template because the consequences are very bad for your blog.

4. Robot.txt and Tag Header

Every blogger has tried various types of Robot.txt and Tag Headers on their blogs. Sometimes there are people who are fiddling with what they don't know for what. If there are bloggers who are fiddling with robot.txt and header tags carelessly, the search engine bot will incorrectly respond to the intent of the robot.txt and the header tag that has been installed. So, be careful before you start unpacking the robot.txt and the header tag of your blog.

5. Loading Blog

The various causes that make Blog Loading very slow have begun to be taken into account. Bloggers who already understand SEO optimization have started to avoid things that make loading their blogs so slow. SEO optimization that is done with difficulty will not be useful if the blog has a long loading. Because it will make it difficult for search engine bots to index and crawl blogs. Moreover, visitors who are tired of waiting, instead of reading your article instead close the close tab on their browser.

Learn how to optimize your blog to be SEO friendly correctly. Don't just tinker with it carelessly. Articles How to Fix Blog Structure So that I have collected SEO Friendly through my own experience and through blogwalking. Do it right if you want your blog to be more SEO friendly than before. Hopefully useful and good luck.