7 Ultimate Blogging Tips 2024

7 Ultimate Blogging Tips 2024 - Blogging can be a great way to become financially free, but only if done correctly. This will be difficult and time consuming, of course you have to look at blogs as a business and something to give everything. giving half work will result in failure.

These are tips that I hope I know when I start blogging. These are tips that I have learned and applied to help you get started and build a successful blog. I have also made a list of some of the best tools a blogger must use. Writing everything in full detail will be too much I have simplified it to make it easier to digest.

Tips to start

• Select a niche to go after.
• Choose a domain name 
• Register your domain with a trusted registrar.
• Select a quality and dependable host. I recommend Siteground based off experience.
• Install the best hosting platform – WordPress runs 25% of the web.
• Select the best plugins to install.
• Create mandatory pages – Privacy policy, terms of use and affiliate disclaimer.
• Create contact and about pages.
• Add copyright to the footer.
• Blog on topics that bring your readers value.
• Make posts evergreen.
• Read other blogs to learn and find inspiration.
• Plan posts ahead of time and be consistent.
• Create daily backups of your site.

Setup site structure & optimize layouts

• Choose an amazing theme that is powerful and easy to customize – I Recommend Elegant Themes.
• Create a logo – 99designs is really awesome for this.
• Add a site title and description.
• Choose brand color to stand out from everyone else.
• Create an easy to navigate header area.
• Be sure that your site is mobile friendly.
• Add social sharing and social follow buttons.
• Use an all in one tool to capture email.
• display related posts in every post footer.
• Add a search box.
• Add most popular posts to sidebar.
• View your site in different windows.
• Use Akismet for comment spam and Thrive comments to encourage better engagement.
• Use Yoast to create a sitemap for your blog.
• Create a custom 404 page.
• Use “redirection plugin” for post URLs that have been changed.
• Validate your site with Google webmasters.

Create spectacular content

• Create an amazing headline. use co-schedule to do this and Thrive headline optimizer to test different versions of the same title against itself for the best one.
• Write quality content that brings value.
• Break paragraphs to 2-5 lines for readability.
• Use relevant images – find free images at pexels, unsplash and Pixabay.
• Make content scannable by using headings and subheadings.
• Publish post under specific categories.
• Write lengthy content with no fluff.
• Create and fill out your author box.
• Check spelling before publishing – use Grammarly. (I suck at spelling.)
• Add CTA at the end of every post.

Secure your site

• Add SSL to your site. Transfer from http to https.
• Change login landing page URL.
• Use a strong password.
• Only use compatible and up to date plugins.
• Make sure all plugins and themes are up to date.
• Use Sucuri for security and as a cdn they are great
• Use a vpn when on a public network.

Optimize for SEO (Search engine optimization)

• Select a preferred domain name – www or no www. It’s a matter of preference.
• Create and submit a sitemap to webmasters.
• Create google analytics and connect it with your webmasters.
• Claim site name on social media platforms
• Use “post name” in permalinks. Go to settings then permalinks to change.
• Install an seo plugin – Yoast is best.
• Use alt and title for images.
• Use keyword in permalinks, title, meta description and throughout post.
• Analyze your competitor’s keywords and backlinks.
• Do not over use keywords by stuffing them.
• Check for and fix all broken links.
• Add internal links to your other posts.
• Add external links to authority sites.
• Aim to have a low bounce rate.
• Write 800 words minimum – the longer the better.
• Submit sitemap to search engines – Bing if you have no account.
• Avoid link farms, link exchange and paying for links.
• Build quality backlinks.

Optimize site for speed

• Optimize image before uploading to your site – use Tinypng.
• Optimize image after uploading to site – use shortpixel.
• Use cache plugin – I recommend WP Rocket
• Use a cdn – I canceled Cloudflare and Maxcdn and now use Sucuri (faster speed and better security)
• Test your speed using Pingdom, and Gtmetrix.
• Install under 20 plugins – less is best.
• Use a lightweight theme that comes pre-compressed like Divi.
• Use fewer ads.

Sharing and Promoting your site

• Make it easy for readers to follow you. Display follow buttons at the top, bottom, and sidebar.
• Use tailwind to double your traffic with Pinterest.
• Add share buttons to your posts. The best tool that’ll double your share counts especially if you use Pinterest is social warfare.
• Share post to social sites right after publishing.
• Find the best time to post to social media.
• Create an Rss feed with Feedburner.
• Notify your subscribers when you publish a new post.
• Follow your competition to see what is working.
• Join Facebook group communities.
• Do guest posts on other quality blogs.
• If you have the budget, do some paid traffic.

Some tips that I can share this time, about 7 Ultimate Blogging Tips 2024. Hopefully with these tips, it can be useful and useful for all of us. Thank you and good luck.

15 Quality Free Backlink Sources for SEO and Boosting Visitors

15 Quality Free Backlink Sources for SEO and Boosting Visitors - Links from other sites that point to our blog or often referred to as backlinks are still considered very vital to succeed in SEO optimization (even today, is still considered as one of the most important ranking factors).

In this article I will not discuss about what is a Backlink because I have previously made an article explaining backlinks, but in this article I specifically share you with references to quality and free backlink sources for your site.

All SEO experts, today still believe and still prove that backlinks are very important. But to implement a link building strategy is the hardest and most competitive part of optimizing a website. Given that the most effective types of backlinks are content-based (and this is boring) or relationship-driven (which is time-consuming).

But the good news is, especially for those who are just starting to build backlinks to their website, there are still a number of high-quality backlinks or links that you can create for free and instantly you connect to your site as a quality source of backlinks.

The source of this link is generally good for:

• Increase crawl and indexing of search engines.
• Accommodate referral traffic to your site.
• Build backlinks that are difficult to replicate (especially if you will also build this property).
• Branding (as an easy way to introduce your brand to the SERP with your media / web property).

15 High Quality Backlink Sources Instantly and Free

Below I have included some of the most popular community-based platforms where you can write and promote your brand / product / service, as well as large sites where you can create profiles with direct links to your website. Here are the sources of "free backlinks" that can be easily obtained and guaranteed to have a big effect on your site.

LINKEDIN PULSE

DA: 100
Link Attribute: Nofollow
To get links: Write new articles on your LinkedIn feed.

MEDIUM

DA: 94
Link Attribute: Nofollow
To get a link: Register for a new account, then write a new story.

STEEMIT

DA: 74
Link Attribute: Nofollow
To get a link: Create an account (although it may take 1-2 days to get your account approved), then start writing.

CRUNCHBASE

DA: 89
Link Attribute: DoFollow
To get a link: Register for a new account. Create your own profile (or profile for your business / company).

ABOUT.ME

DA: 91
Link Attribute: DoFollow
To get a link: Register for a new account, then create your personal profile.

REDDIT

DA: 99
Link Attribute: Dofollow (for posts that have a high voice)
Getting Links: Join and be an active contributor to the subreddit that is related to your business. Write and share useful content that will resonate well with the subreddit community.

PRODUCTHUNT

DA: 82
Link Attribute: Dofollow (but accounts must be active contributors to have indexable profile pages)
To get links: Register and become an active member of their community (by consistently supporting and commenting on products or services that you use or are really interested in).

YOUTUBE

DA: 100
Link Attribute: Nofollow (used to provide dofollow links)
To get a link: Create your own channel. Youtube is Google's web property, so having a link from an active YouTube account can help your site be frequented by search engine crawlers. Read: How to Make a YouTube Channel and Upload Videos to Youtube.

FACEBOOK

DA: 100
Link Attribute: Nofollow
To Get Links: Create a Facebook Page for your site, and build a strong community around your fan page (Promote content that is organically useful or even through paid channels). Having a solid Facebook community / page to support your brand's digital marketing initiatives can help drive massive social traffic to your website (especially if done right).

That's when this special property becomes a source of backlinks that are difficult for your competitors to imitate.

WITTER

DA: 100
Link Attribute: Nofollow
To Get Links: Google has displayed tweets (pages that are deeper than Twitter) in their search results since 2015, which means that the search engine giant often visits sites in terms of crawling and indexing. Promoting your site's newly published pages / content on this social platform can help speed up their indexation (and generate traffic too, once you build a stronger follower base).

GOOGLE MY BUSINESS & GOOGLE PLUS

DA: 100
Link Attribute: DoFollow
To get links: Two web properties from Google that can help make your site crawled and indexed regularly. Google My Business can also help increase your site's search visibility to local search.

SLIDESHARE

DA: 96
Link Attribute: NoFollow
To get links: Convert the best content of your site to a slide deck and upload it to the Slideshare (the link in the presentation can be clicked on). Can help you get a lot of exposure from active users of their community (and traffic too).

QUORA

DA: 90
Link Attribute: NoFollow
To get links: Find questions from Quora users that you can provide answers / solutions that are truly valuable. Aim to get more upvotes for your answers to get more clicks on your link.

ACADEMIA.EDU

DA: 92
Link Attribute: NoFollow
To get a link: Register an Academia.edu account, create an article that you have provided a link and upload it to academia.edu, you can create articles in the form of pdf, doc and others.

SCRIBD

DA: 93
Link Attribute: NoFollow
To get a link: Register a Scribd.com account and create an article that has been inserted in the link and upload it to the site scribd.com.

KIAT PRO:

We also recommend creating a second level link to the profile or page that you have published on the community page that you created above (or you can also link your profile to each other).

In this way, this will increase the equity of the backlinks that these pages will return to your website - which will make it far more powerful in increasing the authority of backlinks to your entire website.

Important: In addition to the above method, you can also spend a little of your money to buy backlinks at very cheap prices, starting at $ 5 on fiverr. But make sure that the backlinks you buy are really high quality. Do not buy cheap backlink services and very many to thousands or even tens of thousands of backlinks because it can be considered as backlink spam by Google. Look for a backlink service that provides a little but quality backlinks. For example they offer 50 or 100 Powerful Backlinks.

How to Buy Quality Backlinks on Fiverr

First visit the Fiverr site

Please register to have a Fiverr account. You can enter your email, use a Facebook account or Google to register on Fiverr.

In the search column type the keyword "Powerful backlink". And later it will appear as shown below. And please choose which one is the best for you. Make sure to look for one that offers a few backlinks but has a small amount of quality, between 10 and 100 backlinks. And look for prices that are $ 5, or if you have more funds, it's also better because prices never lie.

To buy, please log in to your fiverr account. And after having a fiverr account, make sure you also have a PayPal or Payoneer account to make payments.

And that's some quality backlink sources that I can share this time in an article about 15 Quality Free Backlink Sources for SEO and Boosting Visitors. Hopefully this article is useful for you and good luck.

Source of Traffic for Online Shop Website

Source of Traffic for Online Shop Website - When you have a marketing company website or online shop website, there are many things you have to pay attention to. One of them is related to traffic.

What is meant by traffic? Traffic is the number of visits to online shop websites, forums, news portals, and others. High and targeted traffic will make a business website have more value. In other words, the opportunity to get conversions in the form of transactions is also wide open.

So, where do the traffic sources for online shop websites come from? Before knowing the source, let's first get to know the following types of website traffic!.

Types of Website Traffic

As a website owner, especially one related to business, you must understand the types of traffic. Here are 6 types of website traffic, namely:

Organic Traffic

Organic traffic is natural audience visits that come from search results on search engines using relevant keywords. So, the audience will type certain queries or keywords in the search column on search engines like Google. Then on the search results page there is your website, then the audience enters from here, then this is what will create organic traffic.

Direct Traffic

Direct traffic, namely traffic that comes from visitors who type the website address into the browser without going through a search in the search field first. This means that the audience already knows and memorizes your website URL. So, they immediately type in the URL.

Referral Traffic

Referral traffic, meaning that audiences visit business websites through external links they find on other collaborating websites, blogs, and social media.

Social Media Traffic

If you look at website traffic data in Google Analytics, you will see that there is a traffic source called Social Media. So, what is this type of traffic? Social media traffic is visitors who click on links that you share via various social media platforms, such as Facebook, Twitter or X, Instagram, LinkedIn, Pinterest, and others.

Paid Traffic

Paid traffic, namely visits that come from paid advertising, such as Google ads, social media ads, or affiliates.

Email Traffic

Email traffic means that audiences visit a business website because they found it in an email marketing message or newsletter they received. This traffic will only be created if you regularly and consistently carry out an email marketing strategy.

7 Sources of Website and Online Store Traffic

After knowing the types of website traffic, now is the time to find out the traffic sources and how to get them below!

Content Marketing

Does your online store site only contain a product catalog and shopping basket? If yes, it's time to give it a new twist to improve the user experience.

To do this, you can apply marketing content in the form of articles or videos. Having content that is relevant, informative and interesting, complete with the use of the right keywords, makes it easier for potential customers to find your business site. Apart from that, using content marketing has many benefits, including:

• Increases website visibility and brings traffic.
• Helps build business interactions with visitors.
• Strengthen and increase brand awareness.

Search Engines

Of course, there are many search engines that you can use in the digital marketing strategic process. However, don't forget the fact that Google is the search engine with the most users in the world, especially internet users in Indonesia.

On this search engine, you can find potential customers and bring a lot of traffic to your website. Note that you have implemented content and SEO techniques appropriately and correctly. Next, to maximize traffic from search engines, try using paid advertising, such as Google ads, which is a paid advertising platform from Google.

Facebook Groups

You are certainly familiar with the social media Facebook, right? Facebook is a platform that provides various features so that internet users can meet, gather, communicate and socialize.

At the same time, Facebook also provides a Facebook group feature to gather people who have the same interest in something. Through this feature, you can use it as an alternative traffic source for your online shop or business website. For example, your website sells various gadgets. So, you can search for and join groups that suit that niche.

Once you're in a product-relevant group, start sharing the business site URL. However, make sure you use polite language and comply with group rules when promoting.

Online Activation

Online activation is a digital marketing campaign strategy that you can try to bring more visits to your business website. This strategy aims to encourage the audience to interact or have active involvement in participating in the event you are holding.

This can be done by holding giveaways, endorsements, interactive quizzes, or holding promotions such as buy one get one. This technique can not only get traffic to online shop websites, but can increase interaction and build engagement with potential consumers which can later help increase conversions.

If you don't have the experience and knowledge to carry out online activation, there are other, more effective ways. For example, just work with a digital marketing agency in Jakarta, or other digital agencies in Indonesia. Or just contact Redcomm Indonesia directly. Because, Redcomm has Social Media Activation and Management services.

This service will help you achieve various targets, including increasing brand awareness. Starting from planning, creating, to tracking measurable content performance.

Pinterest

Even though it is not very popular among netizens, Pinterest is a unique social media and a source of new ideas for various digital marketing strategies. Through Pinterest, you will find all the unique and useful content easily. You can also use Pinterest as a source of business website traffic. Here's how:

• Create a business account on Pinterest
• Pinning all the images on your online shop website.
• Continue by creating a board according to website keywords, and embed the URL into the web page.
• Follow accounts or people who are your target market.
• Share the pin with more people.

Forums

Forums are almost the same as Facebook groups, only on different platforms. If the target market is the millennial generation and beyond, you can use the forum as a source of traffic for your online shop. The method is very easy, namely:

• Join or create an account and verify your account so you can use all the services on the forum.
• Choose a sub forum that is appropriate or relevant to your business.
• Create posts that come from your digital business website. But beforehand read the rules in the forum and avoid actions that lead to spamming.
• Become an active member who also comments on every post belonging to someone else. In this comment, you can leave a trace in the form of your website address.

Utilize Guest Posts

You can get several benefits when doing guest posts or becoming a guest writer. One of them is increasing the opportunity for more people to recognize the website. Through guest posts, you can also get money for every article that appears, or even have the opportunity to insert a backlink to your online shop website.

That is the meaning of website traffic, types of website traffic, and 7 sources of traffic for business websites. However, if you don't want to go to the trouble of carrying out the steps above, try using the services of a top digital agency as suggested above.

How to Overcome Leverage Browser Caching in Blogger

How to Overcome Leverage Browser Caching in Blogger - The problem that often arises faced by the blogger is the speed of the site. The problem arises because of some things like optimize images, minify javascript and leverage browser caching. But you do not need to be confused, because in this article I will discuss about how to Overcome Leverage Browser Caching in Blogger.

This problem is often encountered when we check blog speed through GTMetrix tool or Google PageSpeed Insights. Because leverage browser caching is also one of the factors determining the speed of loading the blog, the faster loading blog then the blog traffic will be higher.

Simply Leverage browser caching functions to set the expiration date or maximum age of HTTP / HTTPS headers that are directly related to source code like CSS, Javascript and static images. So instruct the browser to load the Source Code that has been downloaded previously from local storage.

How to Overcome Leverage Browser Caching in Blogger

First step, to overcome the leverage of browser caching is open Blogger dashboard then select Theme, Click Edit HTML button and add below code just below <head>

<include expiration='7d' path='*.css'/>
<include expiration='7d' path='*.js'/>
<include expiration='3d' path='*.gif'/>
<include expiration='3d' path='*.jpeg'/>
<include expiration='3d' path='*.jpg'/>
<include expiration='3d' path='*.png'/>

Once added, Save theme.

For WordPress users can use this code. Access the .htaccess file on Public Html hosting the WordPress web and add the code below

## EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"
</IfModule>
## EXPIRES CACHING ##

NOTE.!! It usually takes approximately one week after installation, then check the site again in GTMetrix or Google PageSpeed Insights.

That's one way to speed up loading your blog, by having a good blog speed it will be able to increase blog traffic. Similarly How to Overcome Leverage Browser Caching in Blogger, hopefully with a short enough article this can be useful and good luck.

5 Factors to Make you Busines Website SEO Friendly

5 Factors to Make you Busines Website SEO Friendly - To achieve top rankings in search engines, like Google for example, website owners only need to focus on implementing SEO (Search Engine Optimization). Even though ranking in search engines can be achieved through advertising, SEO is an organic way to optimize a website so that it can rank in search engines through the right keyword placement.

By implementing SEO, a website that initially has few visitors can get a large number of visitors. Of course, it also needs to be supported by choosing hosting or VPS and content management that focuses on audience needs. Even though the results are not immediately visible in a short time, the effects are permanent and can last for a long time.

Why Should You Have an SEO Friendly Website?

Getting instant results is encouraging because it doesn't take a long time, but will these results last long? For example, if a website gets visits through advertisements, once the advertisement ends, the visits will also disappear.

However, this is different from an SEO optimized website, because this is a long-term investment. The results will last a long time, not just a few days or weeks, but even last for years. This is the reason why you have to make sure your content is created in an SEO friendly manner.

By making it SEO friendly, your business website will become more user friendly, thereby improving the quality in terms of UX (User Experience) and making the audience feel that their information needs are met and tend to return.

When you offer better quality content, visitors will be more interested in staying on your business website. Conversion rates will also increase because visitors tend to become loyal visitors who will come back because they feel that the content on your business website is useful for them.

Determining Factors to Make a Business Website SEO Friendly

Basically there are various SEO techniques that you can use. Sometimes the large number of choices can make it difficult for people who are just starting out to choose. To be more focused, here are several ways you can try:

 

Use the Right Platform

The recommended first step is to use the right platform. One of them is like WordPress. One of the advantages is the availability of many plugins that can help website owners optimize their websites. One very useful plugin is Yoast SEO. This plugin offers various features to improve the SEO quality of a website, in the form of changing title tags, meta descriptions, sending XML sitemaps, and much more. One very useful feature is content analysis.

Apply Relevant Keywords

Next, make sure you use relevant keywords in your content. Create content that matches these keywords, and avoid choosing keywords carelessly because this can disappoint visitors. Google has its own algorithm that checks keyword usage. Therefore, it is important to choose the right keywords that can provide benefits to your business.

Provide Relevant and Interesting Content

An SEO-friendly website must provide content that is relevant to the website concept. For example, if you sell clothes, create content related to clothing, fabrics, or fashion. Also make sure the content is interesting so as not to make visitors feel bored. Provide interesting and up-to-date information, include images, and make sure the content writing style makes readers feel comfortable.

Update Content Regularly

Don't forget to always fill your website with interesting content on a regular basis. You can determine a schedule, for example one content per day or three content per week. By consistently updating content, your website will look more professional and responsible. Visitors may even look forward to the new content you will publish.

Optimize Website Speed

Apart from that, an important thing to pay attention to in creating an SEO-friendly website is speed which is a factor in the convenience of access. If a website doesn't open within 30 seconds, visitors will most likely leave. To ensure good website speed, you can choose a minimalist design because this will not require a lot of time and also saves more data when opening it.

Conclusion

By following the methods above, you can make your website more SEO friendly, improve visibility and user experience, and achieve success in your online marketing efforts.

Schema BlogPosting Markup Update 2024

Schema BlogPosting Markup- I recently changed this blog's Schema Markup and Structured Data from Article (https://developers.google.com/search/docs/advanced/structured-data/article) to type BlogPosting (https://schema.org/BlogPosting), in Json-LD format by removing Blogger's built-in Microdata.

Why use JSON-LD format? Because (currently) that's what Google Developer (https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data?hl=id) recommends. After all, this format is (in my opinion) the easiest to use, it is not complicated if you want to change the type or add or remove other items at any time. Compared to the application of Microdata that attaches to HTML content.

Why decide to replace (again) Schema and Stuctured Data into BlogPosting schema markup? In line the beasr BlogPosting markup is more or less the same as Article markup. But for me schema BlogPosting markup is more suitable to be installed on the Blogger / blogspot platform with this type of content like in Khalistablog.

Schema BlogPosting Markup Update 2024

Here's the JSON-LD format for the Schema BlogPosting Markup:

<script type='application/ld+json'>{

  &quot;@context&quot;: &quot;http://schema.org&quot;,

  &quot;@type&quot;: &quot;BlogPosting&quot;,

  &quot;inLanguage&quot;: &quot;id-ID&quot;,

  &quot;headline&quot;: &quot;<data:post.title.escaped/>&quot;,&quot;description&quot;: &quot;<b:eval expr='snippet(data:post.snippets.long, { length: 250 })'/>&quot;,&quot;articleBody&quot;: &quot;<b:eval expr='snippet(data:post.body,{ length: 1500, ellipsis: false, links: false, linebreaks: false }).escaped'/>&quot;,&quot;keywords&quot;: &quot; <b:loop values='data:post.labels' var='label'><data:label.name/><b:if cond='not data:label.isLast'>, </b:if></b:loop>&quot;,&quot;datePublished&quot;: &quot;<data:post.date.iso8601/>&quot;,

  &quot;dateModified&quot;: &quot;<data:post.lastUpdated.iso8601/>&quot;,&quot;image&quot;: {

    &quot;@type&quot;: &quot;ImageObject&quot;,&quot;url&quot;: &quot;<b:if cond='data:blog.postImageUrl'><b:eval expr='resizeImage(data:blog.postImageUrl, 1200, &quot;1200:675&quot;)'/><b:else/>https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJlmRFzdzLAmEPQOqDue5pBW-M7WwXpwEEJNYvCTb8pr3J7PDnMdq8T3yYjBFMizAWHnkztGq_GNAEKvF6tdXsgD7EZW1WQM9Icr17qTZsztCm7u-E78t-e1pejxjt9_gAR0i-ad4AMh0/w810-c-h456/no-thumbnail_810.png</b:if>&quot;,

    &quot;height&quot;: 675,

    &quot;mainEntityOfPage&quot;: {

    &quot;@type&quot;: &quot;WebPage&quot;,

    &quot;@id&quot;: &quot;<data:post.url.escaped/>&quot;,

    &quot;name&quot;: &quot;<data:post.title.escaped/>&quot;

  },

    &quot;width&quot;: 1200},&quot;publisher&quot;: {

    &quot;@type&quot;: &quot;Organization&quot;,

    &quot;name&quot;: &quot;<data:blog.title.escaped/>&quot;,

    &quot;logo&quot;: {

      &quot;@type&quot;: &quot;ImageObject&quot;,

      &quot;url&quot;: &quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKx91TQMc5sNsoMaFHU4jAAOy9YMyy1S0-2dG7OxKmFTcVP3XtqxvvjVZzc8nuKXvUgaJ0WY-ZDSbIV6R_ENsH5A8Vu8NvT00csphfswa1LePYN2GHiIoF-61L1CYTkokgnjFLS-6ZJwU/s1600/logo.png&quot;,

      &quot;width&quot;: 600,

      &quot;height&quot;: 133

    }

  },<b:if cond='data:post.author.aboutMe or data:post.author.authorPhoto.image'>&quot;author&quot;: {

    &quot;@type&quot;: &quot;Person&quot;,

    &quot;name&quot;: &quot;<data:post.author.name/>&quot;,

    &quot;url&quot;: &quot;<b:if cond='data:post.author.profileUrl'><data:post.author.profileUrl/></b:if>&quot;</b:if>

  }

}</script>

ArticleBody Issue

In articleBody use <b:eval expr='snippet(data:post.body,{ length: 1500, ellipsis: false, links: false, linebreaks: false }).escaped'/> (which is actually the output also exactly the same as <data:post.longSnippet/>) instead of using <data:post.body/>, because it turns out that the output is in HTML, not just text in the post body. Thus, if the post contains certain code elements, such as quotation marks (") or (') then it is considered the closing of the articleBody element in JSON-LD. This will trigger an error in Google Search Console or Google Webmasters.

Actually, this articleBody output should contain the entire actualization of the paragraph in the post body (in text without line break). It's just that this cannot be applied optimally, because it only triggers an error in GSC. The best solution is, stick to the long snippet format or not use it at all. So I chose to use long snippets only.

Testing in the Rich Results Test

From the BlogPosting Markup Schema format above, the results of the Rich Results Test will look like the following image:

Thus the review of Schema BlogPosting Markup this time, if there are any inputs or suggestions about this. Let's discuss in the comments column. Thanks for listening.

Blogger Conditional Tags on 2024 Latest

Blogger Conditional Tags on 2024 - Conditional Tags are tags used to set a gadget / widget or a specific element to display or not to appear in a specific page. For example on the main page we want to display the sidebar but when the visitor opens the article page then the sidebar is not displayed. Well, to set the sidebar appear and do not appear then used Conditional Tag.

Showing and hiding the sidebar and widgets on certain pages of blogs become the most fitting alternative for a friend who has many widgets on his blog. Because if too many widgets will reduce the loading speed of our blog. As a result other than a blog so heavy, visitors will also feel a little bored with the length of time required to load our blog.

Here is a new Blogger Conditional Tag that you can add to themes to wrap certain code.

Conditional Tags On Home Page

New Version

<b:if cond='data:view.isHomepage'> … </b:if>

Old Version

<b:if cond='data:blog.url == data:blog.homepageUrl'> … </b:if>

Conditional Tag on the Index Page

New Version

<b:if cond='data:view.isMultipleItems'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "index"'> … </b:if>

Conditional Tag on the Item Pages

New Version

<b:if cond='data:view.isSingleItem'> … </b:if>

Old Version

<b:if cond='data:blog.pageType in ["item", "static_page"]'> … </b:if>

Conditional Tag on the Post Pages

New Version

<b:if cond='data:view.isPost'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "item"'> … </b:if>

Conditional Tags on Static Pages

New Version

<b:if cond='data:view.isPage'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "static_page"'> … </b:if>

Conditional Tag on the Label Page

New Version

<b:if cond='data:view.isLabelSearch'> … </b:if>

Old Version

<b:if cond='data:blog.searchLabel'> … </b:if>

Conditional Tags on Archive Pages

New Version

<b:if cond='data:view.isArchive'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "archive"'> … </b:if>

Conditional Tags on Search Page

New Version

<! - Includes label search page ->
<b:if cond='data:view.isSearch'> … </b:if>
<! - Just the search page ->
<b:if cond='data:view.isSearch and !data:view.isLabelSearch'> … </b:if>

Old Version

<b:if cond='data:blog.searchQuery'> … </b:if>

Conditional Tag on Error Pages / Error 404

New Version

<b:if cond='data:view.isError'> … </b:if>

Old Version

<b:if cond='data:blog.pageType == "error_page"'> … </b:if>

Conditional Tags on Preview Page

New Version

<b:if cond='data:view.isPreview'> … </b:if>

These are some of the latest versions of Conditional Tags for Blogger I've been sharing this time. Hopefully with this short enough article can be useful and useful for you all. Thank you for your visit.

DA and PA for SEO : Differences and How to Improve Them

DA (Domain Authority) and PA (Page Authority) are two terms that are often heard in the world of blogging. Both are often used as benchmarks in assessing the quality of a site or blog. The greater the value, the better the quality of the blog. High DA and PA values can be an indication that the blog has high credibility, reputation, authority and trust in the eyes of readers and search engines. In theory, if a blog has high DA and PA values, it will be easier for the blog to appear in search results (SERP).

It's not surprising that so many bloggers try various ways to increase the DA PA value of their blog. The similarity of the names of the two often makes new bloggers confused about the difference between DA and PA. I will try to explain it according to the knowledge and capacity that I have.

What is DA and PA?

DA and PA is a rating system developed by MOZ to measure blog quality. So it was NOT created by Google or Bing, which in fact are search engines. The score is calculated from 1 to 100. The higher the score, the more likely the blog is to appear on the first page of the SERP. To make it easier to explain DA and PA, let's say that DA is a house, while PA is every room in the house.

A house is a complete unit that is assessed based on many things, for example a clean front yard without weeds, the security level of doors and windows, decoration, whether access to each room is easy or not (partitioned or open concept house), to the cleanliness and tidiness of all the rooms in it. available. The better the house as a whole, the higher the resale value.

A house definitely has several rooms, for example a bedroom, kitchen, toilet, garage, living room, and so on. Each room has its own level of neatness, depending on the owner's personal preferences. For example, I prefer to stay in my room, so my private room tends to be more organized and diligently cleaned than the living room (because I rarely receive guests). Another example is the toilet. Having a sink is not an obligation, but if you have one, your toilet will get a plus point.

Understanding DA (Domain Authority)

DA is a reference for predicting the potential of a blog to appear on SERP. Like the house illustration above, DA is assessed from many aspects, for example trustworthy and high-quality content, domain age, and backlinks. Generally DA scores lower than PA because DA is assessed based on the overall evaluation, which takes longer to grow.

Understanding PA (Page Authority)

PA is an assessment of a specific site page, for example: Understanding Evergreen Content and Examples of Topics are pages that specifically discuss certain topics. If a page has a high PA value, it is likely to appear in the SERP.

Is DA PA Important?

Even though many bloggers are obsessed with increasing DA PA scores, it turns out that MOZ itself states that DA scores DO NOT affect blog ranking in SERP. DA data is obtained from the results of maching learning calculations made by MOZ which makes the scores fluctuate.

If you ask other people, everyone's answer will definitely be different about whether DA and PA are important or not (although I myself am sure, there will definitely be more people who answer "IMPORTANT"). So why are there still so many people checking DA PA scores? In my opinion, this is because DA PA is something that can be checked easily and many of the checking tools are free. Moreover, Google itself does not provide tools to measure site rankings. So at least we can measure and estimate at the beginning the quality of a blog.

Just imagine someone wants to rent your house. They see the overall appearance of the house and each room at a glance and quickly. To the naked eye, everything is fine, looks neat and clean. What tenants don't know is that the roof tiles in your house have holes in them and can cause leaks if it rains. Luckily, it was summer now so the renters wouldn't know about the shortage. In essence, the magnitude of the DA PA score cannot be used as an absolute assessment. There are still many other details that must be checked to determine the quality of the blog for sure. According to Garuda Backlink, a professional service that provides link building strategies, not all links are of equal value. There are certain factors that are taken into account, such as the level of relevance between linked pages, the quality of the content, and where the link is placed.

In short, it's about how link building happens naturally, not just because it looks natural! Links that provide a good user experience on a good page are worth more than hundreds of links that are just created for SEO purposes. So, the DA PA standard may be a basic reference. However, search engines have their own algorithms based on very complex factors to assess a domain or site page.

Tips for Increasing DA PA Blog Score

There are several things you can do to increase your blog's DA PA score. Actually, all the methods below are basic things that a blogger should do. What's difficult is staying consistent over a long period of time.

Get Quality Backlinks

Link sources from sites that have high authority are still an important and significant factor. Generally it can be obtained from domains with the extension .gov and .edu. But it's not always tied to those 2 extensions. Ordinary extensions such as .com or .net can also be classified as high authority if the site is trusted. Not just as long as there are lots of them, but they must really come from a trusted site. Don't be so obsessed with numbers that you carelessly spread backlinks to all sites, even to "bad" sites. Wow, that's dangerous. Later your blog could be considered spam by Google.

Content Quality

Nowadays there are lots of articles created by AI. If the content is connected and good, that's fine. The problem is if the article seems inconsequential and random just for the sake of quantity. In fact, quality must come first. Whether it's a blog with a specific niche or a mixed niche, aka a hodgepodge blog, make sure to create articles that provide solutions and answers to problems being faced by readers. Don't forget to be consistent! If you only write once a month, readers will quickly get bored and end up looking for another blog as an alternative.

Domain Age

The older a domain is, the higher its DA score tends to be. That's why many people hunt for old domains to make it easier to increase DA. If your blog is still new, don't be discouraged. Remember, the determining factor is not only domain age. Anyway, just create quality content!

On-Page SEO

On page SEO is page optimization carried out from within the blog itself, for example:

• Domain name selection. Try to choose a domain that has the main keywords in it.
• Permalink URL. Also insert keywords into the article slug or permalink.
• Provide relevant internal links. Internal links are links to other articles that are still on the same blog that have similar topics. Make sure there are no internal links that lead to empty pages so that there are no broken links.
• Also provide external links if necessary. External links are links that lead to other blogs. Don't worry that readers will "jump" out. In fact, this provides evidence that you always read from various sources in the process of creating articles. Remember, always provide external links to quality sites.
• Do research to find keywords with high search volume. Also get derivative keywords to spread into the article.
• Spread derivative keywords into each paragraph naturally, but not too many so they don't come across as spam and irritate readers.
• Give a title and alt to each inserted image.

Traffic

The large amount of incoming traffic is also an important factor. But not as long as there are many. Readers who come directly by typing in the blog address and who come via SERP search results are considered quality natural traffic. This is different from readers who are brought in through paid methods such as Facebook Ads, Instagram Ads, or Google Ads. That doesn't mean you can't advertise. Please just try to invite new readers. If the blog is good, they will definitely come back without having to go through advertising.

Blog Page Speed

Readers tend to prefer blogs with a minimalist appearance and not a lot of distracting knick-knacks because their main goal in coming to your blog is to READ. The more details you install, the harder the page will load. Choose a template that is simple but still looks elegant.

Conclusion

REMEMBER, DA and PA were not created by Google. A high DA PA score does not mean your blog has good SEO. It's not uncommon for me to find services for quickly increasing DA PA scores in Facebook groups. This means that DA PA can still be tricked. Vice versa, a low DA PA score does not mean your blog will be less competitive in SERP. DA PA is only an initial benchmark for assessing a blog before it is analyzed more deeply.

If you open guest post type monetization, there is no harm in increasing DA PA naturally because there are still many local advertisers who provide a minimum DA requirement of 15 and above. Always put readers first before others. DA PA will slowly increase if the blog already has loyal readers.

How to Optimize SEO Off Page 2024

How to Optimize SEO Off Page 2024 - Do you feel that On Page SEO efforts such as keyword optimization alone are enough? Then, be confused because your website has not yet become number one in the SERPs? Well, it means that you still forget the role of Off Page SEO.

Off Page SEO is an optimization that focuses on the existence of outside support for the website. What is the full explanation?

Well, in this article we will not only explain what Off page SEO is but also how to optimize Off Page SEO and the differences between On Page vs Off Page SEO. 

What Is Off Page SEO?

Off Page SEO is an SEO optimization step that is done outside of your website. This optimization will support On Page SEO efforts that focus on improving the internal factors of your website. To implement Off Page SEO techniques well, you must use a variety of platforms. 

Starting from other websites, social media, to online forums. In short, Off Page SEO is not enough just to do link building as many believe. We'll explain it further in the How to Optimize section.

SEO On Page end SEO Off Page

Here's a quick example of the difference between On Page SEO vs Off Page SEO:

SEO On Page :

• Spreading LSI keywords
• Implementing SEO images
• Install internal links
• Pay attention to meta tags

SEO Off Page:

• Doing link building
• Increase social media engagement rate
• Optimizing local SEO
• Make use of online forums

You've got an idea of what to do to make your website number one, right? In essence, SEO optimization must be done internally and externally through various platforms.

What, then, is the significance of all those external efforts, huh?

Why Is Off Page SEO Important?

Off Page SEO is important because Off Page SEO also determines your ranking assessment on Google.

Google itself uses many factors to assess a website which includes internal and external factors. The factor is then calculated by a formula that Google has and is not widely publicized. However, some research such as those conducted by Moz, a company engaged in SEO, shows that Off Page SEO can affect up to 50% of Google's rating. That is, if you ignore Off Page SEO because you think On Page SEO is enough, then you need to do it from now on.

Not stopping there, Off Page SEO is also useful for building website credibility. Because Off Page SEO efforts are carried out on various platforms, if successful, your website will be found more often, especially in relevant niche markets. In the end, this condition will increase your credibility in the eyes of netizens and Google. That way you will be easier to get a high ranking because you are trusted by Google.

5 How to Optimize SEO Off Page

Here are five Off Page SEO techniques you can try:

1. Run Link Building

The first and most important way of optimizing Off Page SEO is link building. Link building is an activity to get links from other websites (backlinks).

Backlinks are one of the main factors in Google's assessment because the large number of links from various relevant websites indicates that the website is a reliable source. In fact, the number of backlinks on a website will indeed make the website occupy the best position in the search results. 

Websites that are ranked first on average have 3.8 times more backlinks than the second to tenth positions. However, make sure that you put up quality backlinks, yes. If you have a lot of backlinks, but they come from websites that are eclectic and irrelevant, then Google will consider them as spam.

Therefore, here are some Off Page link building SEO techniques that you can try:

• Link building from content — Create quality content such as complete guideposts, infographics, and statistics. That way, other websites will make you a reference.
• Guest blogging — Post your quality articles on other websites in which there are backlinks to your website.
• Ego bait — Mention the name of the person or brand in your article so that it attracts that person to provide backlinks.
• Broken link building — Work with other websites to use your content in place of other broken link content. 
• Link reclamation — Reclaim backlinks on your website pages that have experienced a 404 error and have been fixed.

2. Increase EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. EAT is one of the indicators of the quality of a website in accordance with the Search Quality Evaluator. 

With EAT, Google knows how to trust a website. This means that Google can ensure that the search results displayed are the best and most accurate.

E-A-T includes an important Off Page SEO factor. Because, Google is increasingly aggressively fighting hoaxes or misinformation in search results. Especially, in the health field because it can be fatal. In addition, "delivering fast and accurate results" is Google's main selling point. If Google can't fulfill it, of course people will abandon it and switch to other search engines.

3. Pay Attention to Local SEO

If you have a business website, you can also use local SEO as a way of optimizing Off Page SEO.

Local SEO is a method to display your business on Google local searches. 

This SEO strategy makes it easier for customers to find your business because it displays the full business name with its address and contacts. In addition, local SEO also allows visitors to rate your business services and products.  

With these indicators, Google will be sure to recommend your business to more people. You will also get more visitors. Here are some ways to optimize local SEO that you can apply:

• Complete your Google My Business profile. Starting from the complete location, phone number, operating hours, to photos.
• Local keyword research. The goal is that you use a key that is indeed sought by local residents. To do your research, you can use free SEO tools such as Google Trends.
• Get backlinks from local websites. For example, the websites of your business associates, clients, suppliers, and the like.
• Add your business bio across multiple platforms. Starting from websites, social media, to marketplaces. The reason is, the more often your business biodata appears in the virtual universe, it means that your business is getting more and more popular. 

4. Increase Engagement on Social Media

Do you often promote website content on your social media? 

Well, one of these content marketing practices turns out to have an indirect effect on your Off Page SEO, you know. The condition is that the engagement rate such as the number of comments and likes must be high. 

According to research, the higher the engagement rate on the post, the higher your ranking on Google. Why is that?

The reason is simple: when the audience finds the content interesting and useful, the engagement for the content will be high. The engagement activity will be recorded on social media algorithms and continue to drive your content to be promoted to other users. For example, through feeds.

Well, this will certainly increase the popularity of your website. In effect, you have the opportunity to get backlinks, brand mentions, and reviews. Therefore, here are some tips to increase social media engagement rates that you can try:

• Create quality content — your content must be relevant and be able to answer audience questions thoroughly. 
• Post at the right hour — post content in the hour when your audience is active. According to CoSchedule, the best time to post is around 8 am and 2 pm.
• Use relevant hashtags — making it easier for your posts to be discovered by the target audience. 

5. Take Advantage of Online Forums

Off Page SEO techniques through forums are actually starting to be abandoned. Because, many abuse forums as backlink spam. So, it resulted in Google's punishment instead.

Usually, website owners just enter a website link every time they reply to a comment without paying attention to the context. Sometimes it is also just a topic just for website promotion.

If you really want to use this method, be sure to provide a link that is relevant to the discussion in the forum. In addition, you must actively answer questions and create posts that raise the latest issues without focusing solely on link placement. 

That way, you will be seen as an expert by forum members. Of course, this also has a positive effect on the popularity of your website and it could be that they will provide backlinks to your website as well. 

Conclusion

Off Page SEO is an important effort that you must make so that your website gets ranked above Google. Some of the Off Page SEO efforts you need to do are:

• Link Building
• Website EAT Optimization
• Local SEO Efforts
• Increased Social Media Engagement
• Active in Various Online Forums

By learning Off Page SEO, the credibility of your website will increase and your ranking in search results will be better. 

Hopefully, this article can help you understand how to optimize Off Page SEO. If you have any questions, you can leave them in the comments column. Good luck!

What Factors can Affect Google Ranking?

Factors that can Affect Google Ranking - Did you know that there are more than 200 factors that affect a website's ranking on Google? That's why the competition on the first page of Google is so fierce. Google deliberately has many assessment factors in order to be fair and prevent manipulation.

But fortunately, you don't have to meet all those Google Ranking factors to get ranked first. Because, the 200 Google Ranking factors are not all the same weight. So, you better just focus your SEO strategy on the main factors that most influence Google's assessment, namely:

• Content Quality
• Backlinks
• Search Intent
• Website Speed
• Mobile Friendly
• Domain Authority
• Keyword Optimization
• Website Structure
• Website Security
• User Experience
• Relevant Business Information

Google Ranking Factors Most Important

Google's algorithms are always updated and refined. So the main Google Ranking factors below are also subject to change at any time. 

For now, these 11 factors are indeed the main ones. However, if there are any changes in the future, we will update this article as soon as possible.

1. Content Quality

In 1996, Microsoft founder Bill Gates once said, "Content is King."  And 24 years later, his words are still valid. In Google's eyes, content is the King that should come first.

High-quality content will also rank high in SERPs or Google search results. So important, if the website meets most of the factors in this article but the content is perfunctory, the website will still not get the first rank. 

Cruel? Not really.

Because, this content quality factor can be said to be closely related to Google's mission. Google was created with the aim of providing useful information that is easily accessible to everyone. If the content is perfunctory, it means that it will not be useful, right?

2. Backlinks

The results of Off Page SEO efforts are also included in Google's ranking factors. One of them is backlinks.

Backlinks are links posted on other websites that point to your own website. The more backlinks, the more your website is considered important, useful, and trustworthy. 

Because, other websites do not hesitate to make you as a role model. Even if you're a competitor. This is why backlinks are one of the main factors in Google Ranking.

However, you should be careful with backlinks. Like content, backlinks must also be of high quality. So, you can't just carelessly receive backlinks from perfunctory websites. 

Your backlinks must be relevant and come from trusted websites with stable traffic. It's okay to have a small number of backlinks, as long as they are of high quality. Instead of perfunctory backlinks from obscure websites that are not connected at all.

3. Search Intent

In short, a search intent is what that such user is actually looking for on Google. If the user is looking for "catfish tips" then he is looking for tips/guides on how to catfish. Instead of looking for the history and origins of why catfish exist in Indonesia. 

Or when a user searches for "buy imported cats" it means that he is looking for a website that sells imported cats because he wants to buy them. Instead of looking for ways to smuggle imported cats from abroad.

If that's the case, Google won't give you the top spot. Because, your content is not useful and does not meet the needs of users. 

Therefore, every time you want to create content, make sure the discussion is in accordance with the user's search intent. To find out, you can do keyword research first.

4. Website Speed

Who is not resentful if they click on a website in Google search results, but the website does not open? 

Well, Google understands this very well. Google is aware that people want to get information quickly and don't want to linger to see loading icons spinning. So, Google will prioritize fast websites in its search results.

5. Mobile Friendly

Nowadays, smartphones are an indispensable aspect of modern human life. In fact, 52.2% of website traffic comes from mobile devices, you know. 

So, it is not surprising that in 2018, Google implemented a new algorithm, namely the Google Mobile First Index.The algorithm prioritizes website performance on mobile devices rather than on computers. 

This means that websites that are heavy to open and have a messy appearance when accessed via a smartphone, the ranking will fall freely. In fact, you can say goodbye to page one of Google.

6. Domain Authority

It can be said that the Domain Authority (DA) is Google's way of assessing the reputation and expertise of a website on the topics discussed. In other words, the higher the score (0 – 100), the more Google believes that you are indeed an expert in the topic and can provide quality content. 

As a result, websites with high scores are likely to be positioned higher in search results. The same as when in schools where students get good grades, it is more likely to get a top 10 ranking.

7. Keyword Optimization

People search for something on Google using certain keywords. So it is common for keywords to be a factor that affects website ranking on Google. Therefore, you must ensure that the published content has been optimized for keywords.

This keyword optimization is also known as On Page SEO. Where you don't just include keywords in the content. But also on meta descriptions, images, title tags, and many others. 

8. Website Structure

In addition to the content structure discussed above, the website structure turns out to be also the main factor in Google Ranking, you know. 

Why is that? Because, the neat structure makes it easier for Googlebot to do the indexing process on your website.

In short, Googlebot is a web crawler responsible for getting your website into Google's database. So that your website will appear in search results when users search for certain keywords on Google. Well, this process is called indexing. 

9. Website Security

Cybercrime is becoming more rampant day by day. In fact, there are around 90 thousand hacker attacks on WordPress every minute, you know.

So, it's no wonder that Google has made security a factor that affects website rankings since 2014. Google doesn't want to display an unsafe website at the top because it's the same as telling users to enter the crocodile cage. 

10. User Experience

User experience is how the visitor experiences interacting with your website. Does the visitor find it difficult to find what he needs? Or the interaction went smoothly and they easily found it? 

Well, you can guess that a website with poor UX will not be prioritized by Google in the top position of the search results. Because, the website makes it difficult for visitors and makes them frustrated.

Then, how can Google know which websites with good UX and bad ones? Do users report it to Google? 

No, it's not like that. Instead, Google uses advanced artificial intelligence (AI) called RankBrain. RankBrain assesses your website's UX based on three factors:

• CTR - CTR (click-through-rate) is the percentage of how many people click on your website in Google search results. For example, your website appears on Google 1000 times with the keyword "kitten", but only in search clicks 100 times. Well, that means your CTR is 10%. Google considers a high CTR to be a sign that the website is relevant and solutive to searchers. 
• Bounce Rate - In short, bounce rate is the percentage of people who leave your website immediately after opening a page without having any interaction. Just clicking on a menu or a link is not. Well, in contrast to CTR, a high bounce rate actually indicates a bad thing. The higher your bounce rate percentage means that the quality of the content on the page is very low. Either because it doesn't match the search intent, doesn't update, misleads, or other reasons. If that's the case, Google won't give you the top position because your website is useless and irrelevant. 
• Dwell Time - Dwell time is how much time a visitor spends on your website after clicking on it from Google search results. The higher the dwell time, the better. Yup, dwell time is almost similar to the bounce rate above. The difference is, the bounce rate focuses on one page only, while the dwell time is on your entire website.

11. Clear and Consistent Business Information

This last Google Ranking factor applies specifically to those of you who have an online business. Google ranks the brands it considers the most credible, trusted, and relevant in its search results. So, the clearer and more consistent your business-related information on the internet, the more Google will prioritize it.

This Google Ranking Factor is also called Local SEO and there are at least three things you should pay attention to:

• The same name, full address, and phone number when displayed in various places;
• Have signed up for and completed a profile on Google My Business;
• Have consumer reviews on Google and other review websites;

Those are some of the factors that can affect Google Ranking in 2023. If you have any questions, there is no need to be shy about leaving them in the comments below. We will be happy to answer them. Good luck with your SEO strategy

10 How to Lower the Bounce Rate of Websites and Blogs

Websites and blogs can be the right way for you to connect with customers, potential customers, and visitors. However, this does not mean that it is without challenges because bounce rate is still a problem faced by many website owners.

Haven't heard of the term bounce rate before? If you run Search Engine Optimization or SEO techniques, you should know these terms. In fact, you have to understand what a bounce rate is and what effect it has on your website and blog. To be able to better understand the bounce rate, you can listen to this one article which will also help provide a way to lower it.

What Is Bounce Rate?

Not all visitors are interested in browsing all the pages on your website, right? If they end up on the first page they've just visited, how can you turn them into potential customers?

This is where you have to understand what a bounce rate is and why website visitors simply leave the page they are visiting. Bounce rate is a percentage that comes from the data of visitors who immediately leave the website or blog after opening one page. 

A feature of Google Analytics, bounce rate allows you to analyze and find out whether visitors feel at home spending a long time on your website pages.

The smaller the percentage number displayed, the better your website page will be. There are so many things that affect the high bounce rate, such as poor user experience, poor quality content, and so on. Before checking the bounce rate, you can first make sure whether you already have a user-friendly website or not.

How to Check Bounce Rate?

If you want to know the bounce rate of your website or blog, you can use Google Analytics. However, make sure this Google tool is installed on your website. Next, perform the following steps.

• First, open Google Analytics.
• Then, you can directly click Behaviour > Overview, in the menu you will get the average website page.
• Open the Full Report menu if you want to get a per-page bounce rate report.

How to Calculate Bounce Rate

Basically, the function of the bounce rate is to make it easier for website or blog owners to know the quality of each of their web pages. Although it has been calculated automatically by Google Analytics.

The higher the bounce rate of a website or blog, the worse the quality of the website's content is judged by search engines. Here's how the bounce rate percentage increases and how search engines see it.

• 80% and above means very bad
• 70% – 80% means bad
• 50% – 70% means average
• 30% – 50% means good
• 20% and below means the website is perfect for visitors

How to Lower the Bounce Rate of Websites and Blogs

After doing the calculations and you feel unsatisfied with the quality of the website because the bounce rate is considered quite high, now you can find the right way to reduce the bounce rate. This is not impossible because it can be tried and then you can compare the results before and after. Here are some ways worth trying to lower the bounce rate.

Improve Website or Blog Design

One of the reasons why many visitors leave the website so quickly that it doesn't even take 10 seconds of visit is the appearance of the website itself. Most people nowadays prefer weighty and quality websites.

Therefore, you should make sure that your website is not only attractive, but also unique and professional. Visitors will feel at home lingering on a website or blog that has a decent empty space and attractive design patterns. If these two things are still not on your website, improve the design right now.

Increase Website Loading Speed

In addition to design, you also have to pay attention to website loading speed. If the bounce rate is still high, you should immediately check and test the loading time of your website using GTMetrix.

Visitors don't like to waste time just waiting for the website that is loading. Even though the website content is so good, it will not affect visitors if they cannot access the website quickly. A slow website can increase the possibility of a higher bounce rate. You can start optimizing website loading from now on.

Slow websites will also rank lower in Google search results or what is known as SERPs. Maybe there are still many who don't know that website speed is very influential on on-page SEO optimization that is run.

Show Responsive Pages

A website that is not responsive to mobile devices can certainly increase the overall bounce rate of the website. Nowadays, more and more people are using smartphones to access websites when they want to find what they need. That is why you must pay attention to the responsibility of a website or blog. It can also affect the user experience of the website. 

Improve Content Quality

Another thing that affects the bounce ratio of the website is the quality of the website or blog content. If the website speed is optimal, now is the time for you to check the content and quality of the existing content through the right content marketing. 

The content created should be easy to read so that visitors will spend their time reading the content to the end. In addition, website content must also be interesting because there are thousands of content on the internet that is indexed by search engines through web crawlers.

To make your content more interesting and easier to read, here are some tips that you can try.

• Use short sentences because internet users are used to speed reading and prefer short paragraphs.
• Make use of subheadings that will help readers find the key points of the article.
• Use bullets or numbering to explain the benefits or points to note.
• Bold some keywords but don't overdo it.
• Use attractive visuals in the form of illustrative images, photos, infographics, or videos.
• Ask a few questions in the content to invite reader participation rather than just reading the entire content.
• End the content with a subheading in the form of a conclusion.

Make the Storyline Interesting

Although the content has been arranged neatly, but the storyline should not be messy. Make sure the storyline is arranged in an interesting way. There is so much content that you have to make outstanding among other content. 

If readers feel connected to the article they are reading, it means that the storyline you are using is good. This will make them read a story or even their own experience. Use pronouns that match the reader's language style.

Use Popups Appropriately

Popups can indeed help you get leads through blog subscribers or newsletters. However, popups are also not very liked by website visitors. If you want to use popups, just use them appropriately so as not to disturb visitors.

If visitors continue to be poked with popups, it is not impossible that they will be lazy to read the content on the website or blog so they decide to leave the page they are visiting.

Choose a Relevant Topic

Is your website getting high traffic? try to double-check where the traffic comes from whether it is from relevant keywords or not. The use of keywords that are not related to the products or services offered on the website has the potential to increase the bounce rate. 

To avoid this, do keyword research with high search volume. In addition, you also have to pay attention to whether the keyword is relevant to your product or not. 

Set Link to Open in New Tab

Usually, there are links in a content, both internal links and external links in the form of backlinks. Backlinks are links from one website that will direct visitors to another website. 

Platforms like WordPress set the reader to open a link or links in the same tab as the currently opened page. Unfortunately, it can ruin the reader's experience. Why is that? They have to press the back button to return to the previous page. Imagine if they opened many links at once while reading an article. This means that they have to repeatedly press the back or back button to return to the start page.

This not only tires readers but can also harm blog owners. The high exit rate makes the bounce rate also go up. Therefore, you must direct readers or visitors to a new tab when they click on the link in the anchor text in the article. That way, they can read the article from the link without having to leave the page that was previously read.

Design Call to Action (CTA) Buttons Well

After attracting visitors with headlines and interesting content, don't let you lose them just because of an unattractive Call to Action (CTA). If this happens, it is not impossible that the exit rate will be high. 

So, make sure that the CTA you're using is well-designed with attention to the various elements of the CTA itself. The text on the CTA button can lead the customer to click the button until they are on the page you are on. This will also reduce the bounce rate on the website or blog you manage.

Use Easy Navigation

To make your content easier to find, the website must have easy navigation. Visitors will enter the website page using navigation to find the content or information needed. Complicated navigation can make it difficult for visitors so that they will die your website. Give preference to the structure of the menu as well as use the drop-down menu items on the website. 

Conclusion

By knowing the bounce rate, you can find out how many visitors leave the website even if they have only visited one page at the beginning of their search. You can also find out the quality of website pages. So you can determine whether you should improve the quality of the page or not.

A high bounce rate will also make you lose the opportunity to get potential buyers or potential customers, right?